Your content creation efforts mean nothing if you aren’t generating qualified leads or reeling in consistent business. You must work to build your digital sphere of influence. First things first, find ways to engage with potential customers, and offer them something of value in return. Remember, when trying to connect with new leads, never be invasive. Respect quiet time, and only fire out qualified offers, announcements, or information.
Doing so will encourage high engagement rates, and strengthen customer relationship management efforts long term. This infographic from Digital Information World gives 9 tactics on how to do just that.
You have to make decisions on who you think your target customers are, at that point invest a tremendous measure of time gathering and examining information about their consumer habits. It’s either time-consuming or costly, and regularly it’s both.
However, this time and financial investment could yield game-changing outcomes for your organization. Are you starting to roll out your marketing plan and mesh yourself some customers?