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Checklist Points For Magento Website

8 overlooked “Go Live” Checklist Points For Magento Website

August 21, 2015 By admin

Making website live is the most crucial step in the entire process of development. You have given months in to the development of a website as countless hours of hard work – designing, coding, staging, editing, testing and retesting. After all these efforts and endeavors the website finally gets ready to “GO LIVE”.

Launching a new website is just like the finish line of a big race. You don’t want to lose the big race because of a small mistake. That’s why Magento oCodewire follows stringent protocols and testing practices to ensure that your websites go live without any hiccups.

Checklist Points For Magento Website

There are numerous things to be taken care of while making a Magento site live – here are top 8 most overlooked pointers that you need to check:

Configure Robots.txt file
When search engines are not allowed to crawl the website, it certainly affects your business. When making your website live, prevent search engines to crawl your backend or admin data. Allow it to be done only with the Robots.txt file. Enable your search engines to crawl only the front end data.

Disable unutilized modules
It is natural that your online store is going to use almost all the features offered by the Magento platform. But somehow you use only certain features, so it’s better that you enable only those features that you use. To disable unutilized websites features use the following step:-
Disable modules in System > Configuration > Advanced – For example, you disable Magento Newsletter Subscription if they use third party email marketing services. You may also want to disable Mage_Tag, Mage_Newsletter and Mage_Poll.

Remove all test orders, customers and products
Regardless of the fact that test orders don’t exist in any of the categories, search engine will search it and show it to the users if they are not deleted before launch. Assure that these things are removed before the launch. So, double check it!

Switch the payment gateways to live mode from test mode
If payment gateways are not working properly, it increases the chances of more customers abandoning their shopping carts, that to at a fast rate. Therefore, confirm that your payment gateway is ready to go live after testing. Make sure it is running smoothly and that error handling protocol is working correctly in live mode.

Ensure that the Cache is turned On
During the process of development, developers turn off the caching. But before taking your Magento website live ensure that caching is on.

Edit 404 error default page
One of the major overlooked point is the default 404 error page. The default page is unattractive showcasing an inside glimpse to the customers. Beside you certainly don’t want to lose the opportunities that can be leveraged through this page. Be sure that the design and copy of your 404 page represents your brand voice, gives a clear message and guides your visitors to what they are looking for.

Website Speed Optimization
The speed of your website counts as the basic necessity for a good Users Experience. So before making your website live don’t forget to optimize the speed of your website. Make the actual speed of your website fast by combining and compressing JS and CSS file. Also, don’t forget to optimize the images.

Define Emails Properly
Make sure that the store address on the web admin is proper and that the emails have been properly defined. In case the emails are not defined properly, it can create problems once the website becomes live. Also, look into the template, change them according to your store.

Store Configuration
Assure that the store has also configured the address of its physical location, if any.

Making a website live is the final task of the big game – so don’t leave any stone unturned – Nail it down at the right location.

SEO Tips

6 Search Engine Optimization Tips For Magento Website

May 15, 2015 By admin

A recent report says that for 96% search engine, features are important for purchasing a product and for this 40% of site’s internal search-engine is used.

SEO Tips

Magento is a highly notable e-commerce solution which is designed to be search engine friendly by default. Apparently, you don’t need to do much to enhance the on-page SEO of a Magento website.

However, if you still want to increase the visibility of your online store, there are numerous techniques, which can be applied by a website admin. These techniques enhances the site’s visibility by encouraging good search engine ranking.

Here are 6 tips for optimizing SEO techniques in Magento, to make sure that the consumers find the right page in your store, while they are searching for an item.

1) Optimize URL
One of the most important way’s to increase the website ranking is by optimizing URL’s. You just have to adjust the default version to make it more SEO friendly. Canonical URLs need to be checked so that your store is not penalized for duplicate content.

How to do we optimize URLs?
Almost all the steps related to this process can be carried out in Magento’s backend → System → Configuration and set the relative values for web
Catalog including Canonical Meta Tag for Categories and Categories Path.
Tip – Avoid too lengthy URLs. Keep them relevant and short.

2) Page Optimization
Magento’s backend provides opportunities to customize numerous features for the pages created by CMS. Optimize the following areas to acquire maximum SEO benefits:

How do we optimize pages?
Category Optimization- In your site’s backend manage “Catalog → Manage Categories” set up a meta description, page title and URL key for every category.

Product Optimization- To set the same meta variables for each of the products, pay attention to how your images are handled. By default the images are named in your product title, but through navigation to the “images” tab under every “product information” section will be able to give a unique ALT tag and title tags.
Headings – If you are using one of the default versions of Magento, be cautious as it can be detrimental for your website.

3) Direct Navigation Menu
Having a default layered navigation kills your SEO. Whenever new filers are applied new URLs are issued which replicate the authentic category page, thereby creating issues with the SEO. Moreover, when you have number of pages without content accessibility, the search engines leaves a website susceptible to Google’s Panda updates.

How do we counter these issues created by layered navigation?
Big data-rich drop-down menus and footers are in hot trend, but they bring along a big drawback. Excess information makes your page look shabby and not at all appealing. In case your navigation makes up 70% of the content on your page, then search engine will take it as your pages has only 30% plagiarism free content.

Tip – Too many links in the header or footer increase the number of links on your page. This can exhibit your site as a link farm. Do take a note of it and use only a relevant amount.

4) Page Load Speed Optimization 

Why is it necessary to keep a check on the performance of your Magento store? To make the big story short, the loading speed of your page is an important factor for a visitor to stay on your website. By increasing the speed of your Magento store you can bring more search leads to your store.

How to increase the page loading speed of your website?
To overcome these issues you can optimize your Magento store through Magento default Meta tags optimization or by creating Google Sitemaps.

Tip – Various tools like Add Google Webmaster Tool , Aim for speed, etc., let you configure your site generation settings.

5) Template Optimization
Heavy templates create numerous issues.

How do we optimize templates?
You can counter template related issues by using lightweight template as the base of your template. Optimized Blank Template- SEO has a lot of scope for development. A blank Magento SEO Theme is developed for your ease, keeping in mind the dependency of the core Magento Blank Theme.

Tip – Clean up the excess usage of headings. Avoid the usage of header in the sides of the columns.

6. Go for Proper Coding
As the templates do not contain clean and optimized code it is recommended to move JavaScript and CSS to an external file. This is how users can cache the files on the first load and the search engines won’t waste time downloading them. Speed is a big factor if you are aiming to gain more traffic. Therefore, optimize it accordingly so that you meet the requirements.

Magento SEO gives complete power to your website to come forts on the search-engines. To have a clear overview with any further Magento related issues feel free to contact us :

7 ways to optimize your Checkout for minimizing abandonment

January 15, 2015 By admin

waystooptimize

Checkout is an influential aspect which drives customers to re-visit your website and recommend it further. One of the prominent reasons for the people to shop online in the first place is to get convinced by the services provided by the website. Customers convenience at checkout excluding all the complexities stimulates the customers interest and strengthen the bond. But what when your checkout is not in harmony with the visitors or customers. To ensure that you don’t deter your checkout I have listed 7 ways to optimize your Checkout for minimizing abandonment:

1.Avoid compulsory Registrations: Filling a checkout process might take just two minutes. But it can be assumed by the consumer as a procedure which demands too much effort. Generally a customer intrudes a website with a thought process to purchase an item and not to make an everlasting relationship. Consequently imposition of a compulsory registration may result in abandonment, building a negative image of the website in the visitors’ eyes. Therefore, cut short your registration or render it in a prominent place with minimum complexities and without any force imposition.

2.Ensure the Checkout area is isolated or self-contained: When the customer has reached the checkout, keep them completely concentrated on filling the checkout by making it completely isolated and self contained. Avoid placing any kind of distractions and unnecessary information.

3.Keep the Checkout short: Having a lengthy and complicated Checkout is pointless when it can be made compact and viable with few necessary questions in a single page. Avoid fields that comprises of your back-end and marketing needs. The addition of only absolute essential questions such as home address, name etc will boost the website with an amiable environment. On the other hand addition of every unjustified field will accelerate the chances of abandonment of the site.

4.Make it as simple as possible: A checkout which is infused with difficult fields and possess several unending pages will certainly escort the abandonment of the website by the visitor. Moreover, a website using tricky technologies such as AJAX and Flash will make things more complicated. For customers using an old browser or a specific device which doesn’t support this technology will evidently create complications. The simpler the better.

checkout

5.Improve website’s navigation: When navigation comes, one can easily get astray in a website which offers numerous products and services. A website’s navigation which is thought over enables a customer to easily put product in the cart and continue browsing without losing a single product or navigation. Navigation becomes simpler when breadcrumbs function is added to the website, it enables the customers to jump through the categories of the product without addressing website menu.

6.Offer an array of safe payments: Offer an array of payment options: easier and alternative payment options increases the rate of sale. Suppose your customer has a cart to purchase, but in addition he has a PayPal and Amazon account. In this case we can easily give him an option to use whichever method suits him. Moreover, you may also counter customer who would like to pay through bank transfer, eChecks and Bitcoin. The more flexible payment will be a consumer turn-on.

7.Fix the delay in page loading: Delay by every second in the loading of a page minimizes the conversion rate to a great extend. Fix this issue at your back-end. If still the delay continues show the loading time on the page. Keep your customers informed about the time of loading.

An efficient checkout is the live-wire of your website and customers need for an easy checkout should be the foremost consideration for the accelerated business sales. The experience you provided by you on your website decides the level of customer satisfaction. Moreover, it also determines the rate of conversion and customer getting bounced back. The points discussed above will make your website an accepted friend of your customers and visitors. It will certainly decline the rate of abandonment.