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6 Reason’s Why Customer Loyalty Programs Will Help Your Online Store

August 1, 2015 By admin

As per a survey you have to put in 10 times more effort to obtain a new customer than to sell to an existing one. Indeed, existing customers spend 67% more on your products than a new visitor. Therefore following a loyalty program is always a sales booster for your store.

Customer loyalty

A loyalty program harnesses your sales by awarding customers who buy from your store regularly. 38% of the market believes that their biggest obstacle for 2015 is to increase customer retention and acquisition (sources- Teradata). This strategy is certainly targeted to get more sales from existing customers and builds a trustworthy online store. Moreover, it acts as a magnet that attracts new customers to your store.

According to a survey done by Neilsen, “the probability for 84% of the global consumer visit an online store turns positive when they see a loyalty program.”

To get an in depth knowledge of how customer loyalty programs help your online store, have a look into these six reasons listed below.

Loyalty Programs are Pocket Friendly
A generic notion is that whatever produces more profit is most of the time too expensive. The good news is that it is not applicable in the case of loyalty program.

Pursuing a new customer can be 7 times more expensive than obtaining an existing one. Therefore, the resources that are used in the loyalty program will probably be less expensive than finding a new one. Not to miss out, depending on the scope of your reward program, the tiny expenses you do is surpassed by the considerable generated business result.

Enhances Your Reputation
As an online firm your every move builds and diminishes your reputation. When you offer your clients something to stick around after purchase, the customer feels that they are taken care off and valued.

Increase loyalty

Therefore, when you start a loyalty program for your customer you not only retain the old ones but also entice the new ones to join this league. This will also augment the positive word of mouth in the market for your online store or brand.

Using Attractive Awards for more Eyeballs
The loyalty program is the most favored by marketers and retailers because they are efficient enough to improve customer retention for a particular operation. Now, when it comes to customers part they admire it for added incentives while making a purchase. As the points increases, it turns out to be beneficial for both customers and retailer. Thus, allowing the retailer to have an access of larger portion of the customers’ wallets.

Offers Market Research
When you regulate a loyalty program, you conduct a research to retrieve information regarding the customers behavior in context of the loyalty program. Through this program that you use that sort of incentive which stimulates the desire of your customers and the rewards.

This enables you to have a clear idea, regarding which specific reward will be most admired. Moreover, with the data you can attach the most pursued reward to a particular product and increase your sales profits.

Sizable loyalty landscape
The volume of loyalty program and its members in Canada is itself 120 million and in US it amounts to 2 billion members. With the amount of marketplace penetration, it is estimated that the probability of every visitor who visits your site is a member of at least one loyalty program. This way millions of people are collecting loyalty rewards and most of them are taking it for more than one. Therefore, by providing an array of programs to choose from, it’s possible that you’ll strike at least one of the programs that they’re participating in.

Big firms give big loyalty
The world of loyalty program has several other programs from where customers can choose over, while customer picks one, he overturns others. Therefore, it becomes necessary that the loyalty program should be crafted after learning about the customers behavior. Read more about customers behavior and psychology here. However, when you offer your visitors with points from the world’s biggest program you can easily leverage the loyalty build by others.

customer-confidence

7 Must Haves That Make Your Online Store Trustworthy

June 19, 2015 By admin

Trust stands as the epitome, the very foundation of any business to work successfully. This is particularly true in the case of online stores where trust is a deciding factor for a consumer to think of buying from your online store.

According to a survey, among 1000 consumers, 550 are ready to buy from the trusted store owners for a better shopping experience. Along with that, it also gives a clear idea that the rest 45% either don’t have a clear idea about a good shopping experience or are in a hurry. So, being a retailer what do you do to build that hard to gain consumer trust?

Certain consumers think that it is risky to make online transactions in an online store until they are confident about the credibility of the store. This is one of the reasons why consumer buy a product at a higher cost price from a well known brand, rather than a lesser known web shop offering the same product at a lesser price. However, by giving attention to certain major aspects you can build strong consumer trust and confidence.

customer-confidence

Here are 7 must haves for your online store to increase that trust factor:-

Promote positive feedback
Exhibit the positive reviews in the most promising form. Get feedbacks from customers without making them feel they are giving a feedback. A 5 star alternative while checking out may be a simple method to begin getting feedbacks. Testimonials that speak out the heart of your consumers in your favor will add in building your trust and credibility. Showing the customers that you bother about their experience go a long way in building strong trust.

Identification
Maintain a page on “Who we are” with the complete information about your company. This will certainly help customers to build trust in your store and will create the awareness of physical existence. You can also post images of your office with guarantee marks and insignia. Keep clarity and a transparency about the identity of your company to increase the credibility.

Secure customer information and checkouts
Fraudulent online transactions, credit card frauds and scams are a big deterrent that stops people from buying online. If you can build a trust with customers here, you can automatically increase your online sales. Tell customers how buying from your online store is absolutely secure and full proof. Having credible links to back what you say will only reinforce your point. Magento has some great features that help to promote the security of customer information.

With the secure payment systems of Magento you can easily assure your customers that their payments travel through a system that is certified and guaranteed. Display trust seals that show how the checkout through your website will be totally safe and without any loss for them.

Create a Community
Provide a destination where your customers can share their interest about the products. Allow your customers to ask questions, write comments and help each other make decisions based on real product skill. Social media can stand out as a major location of great help.

Personalizing
Show your customer that you care about them. Majority of your visitors trusts stories, faces and videos much more than just plain text. Show them what your business looks like with an office with workers. Also remember to show customers faces by using pictures of the customers using your products on the important pages (like the home page).

Write your policies with complete clarity
Give a clear idea to your customers about the policies you hold. It is also very important that your policies are easily accessible to the visitors of your site. You can display all your policies on the product page so that the customers goes through it without any difficulty.

Display all the information related to order and shipping information
People like to have all the information beforehand, more specifically at the time when they are making the buying decision. So it is necessary that you display complete information with a small image, product details, quality of each product and price per product. And give an absolutely clear display of the product prices, shipping fees and the total cost before a customer buys a product. Don’t keep any charges hidden.

Trusted steps to select the right Magento developer

November 19, 2014 By admin

E-Commerce business is growing at a lightning speed. Like a flooding tide people are utilizing the World Wide Web for their purchases. According to Alexa ranking Magento is used by 26% of the top 1 million websites across the globe. A Magento e-Commerce website is a comprehensive toolset enriched with rich features and flexibility to fuel your success.

Magento the e-Commerce platform is buzzing among the retailers because of its richness in functionality and “open source” nature. But your Magento website can only turn an asset once it is being maneuvered by the right minds. Selection of the right Magento developer is necessary for the development of a robust website.Here’s a quick overview of some of the points to be kept in mind while choosing the right company:

1. Company experience- It is advised to briefly examine company’s portfolio, level of proficiency, the availability of certified developers and their Magento partners.
2. Reviews- Analyze the reviews given by the previous customers in the form of testimonials and Magento community review for the company.
3. Services- Assess the services given by the company on a long term basis and do check whether the company charges fixed rates or works on hourly rates.
4. Other points- Obtain/acquire/have an idea of the company’s system of project communication, especially if the company is in another time zone and also about their project management tools.

A retailer generally makes his mind on estimation of the cost to be invested in development/ migration of his website. The estimated cost may vary as per the demands of the client. The pivotal aspect for every client to receive the best service at minimal investment rates. Here is the brief overview of the points to be kept in mind while determining the budget:

1. Standard project costs – The standard project cost will include:

  • Licensing costs
  • Hosting
  • Payment processing fees
  • Shipping
  • Marketing campaigns and many other costs of running an e-Commerce business

2. Specific/Particular project costs – While developing a specific project the cost depends on certain phases employed in the development process:

a) Planning- This first phase of development is also considered as the most demanding phase. Based on the analysis of the business goals and planning of the design, planning facilitates the beginning of development in a Magento website.
b) Design – The second phase has no definite completion duration. This phase depends on the selection between a responsive and ordinary design, and between generic theme and custom-built themes. Investment in custom themes may turn expensive in the short run, but they definitely attract customers.
c) Development – The third phase is based on individual requirements such as individual request, number of custom features and extensions as well as integrations planned out in the first phase.
d) Support and Optimization – The final phase strikes the onset of the working of your website. Since your store is constantly altered and growing, you will be needing support in terms of testing and optimization which will demand an extra release of budget from your side.

Selection of the company should be based on the quality services provided by a trusted company. Moreover, the services should deliver risk free support. So go for the right selection of the best decision to accelerate your business sales.

Make a trustworthy website

Infographic: Various Ways To Build A Trustworthy Website

October 4, 2014 By admin

IncreaseTrustOfWebsite

You know how to make a website. Great! But, did you know how to make your website more trustworthy and relevant. Making a website is not a big task in these days, the main task is how to increase the trust of your readers, customers regarding your website. If you don’t  have such things, then you will not be able to get traffic. Generally, After a certain time there are panda and penguin updates, so be aware about that. Don’t over-optimized content, keyword stuff, then the chances of being penalized increase.

But it is not necessary that only these points matter. The main thing is if your website is trustworthy and relevant to search engine then no need to worry about any algorithm update. “TRUST” matters a lot than other small steps.

We just need to take care of small points about which we already know, but still ignored by us. We think about large steps sometime which are the reason of being penalized. Here we have some points which make your website stand out in the crowd and more trustworthy for users also. Check these few steps and check the results:

Trustworthy Domain: At very first, during the process of making website this strikes in our mind that from where we can buy domain, how it should be, for how long I should buy, so that I will able to get profit. For this, I like to suggest that buy domain at-least for 2years and your detail must be public i.e who-is. Then you can easily get a customer’s trust as they are able to see your information. Nothing is hidden, and proper information is there means you are real not fake. More domain time because you also need time to build your website and introduce to the world, then you will start getting peoples’ interest.

Company Details: As in previous, when you are going to sell something, your visitors/buyers want to know about you and your business. So, be attentive and provide correct information regarding your contact number, physical address, email and all. Remember, never try to use answering machines during working hours. It may be a cause of bad impact on your reputation. Try to show people trust faces, stories, videos on your contact page.

Generate Backlinks from Trustworthy Sites: Backlinking is the kind of link received by your site from another site. Your website quality also depends upon it. The topic is if you have a link from Google trusty sites, then they are beneficial for you, but if you take link from the spammed site, then in future it will be a cause of making your website down. Just remember that submit links to quality sites not to each and every without checking its quality.

On-Page Optimization: As we know that on-page is the main part of the website. It is the main section in building Google’s trust regarding your website. Check the meta description of every page and avoid using excess plagiarism for your website. Make sure you link to trusted sites and also try to link back to trusted and authority sites like .org and .edu .

Authority Backlinks: Higher the authority of the page and domain, then the backlink from that is also beneficial. As you have a more high page and domain authority links than you are also going to get more trust value then other.

Build Your Reputation: Reputation is also acting as the main part of the website. As, it is necessary to build interest of customer’s regarding your website. Also, add your various social followings. Good reviews generate more customers and it also represents the quality of your products/services. Show how many customers you have, during start, it is also valuable. Show testimonials for your website.

High Quality Product Pages: When customer use to visit your website to buy something, then the main target is images. From where the customer check the products and just making trust on them, one use to order the product. So, images should be of high quality to increase conversion rate. Mainly the reason behind the poor conversion is badly designed product pages. Try to provide images from various angles, one image isn’t enough.

Quality of Content: Quality, Quality and Quality………… Everywhere quality is required, either you are writing content, making backlinks or performing any task. Then the question arises that Why is it so necessary?

For, best website, best SEO and high results, you must have to pay high attention regarding these minor concepts. Unique content is the first requirement, but it is also necessary that your content has a quality. Make it short and attractive. It should not be like you have one topic and you write 700 words, but nothing is clear there about your product and services. Write precise and make it informative. So, always try to write quality content for your website because if your website provide good and relevant information then Google will surely like it. Just remember trust value is increased by humans, write for humans, it will automatically generate trust for search engines.

Clearly Mention Your Policies: It is plus point when you make your policies accessible to your customers. Every company/business has their own policies. Make it clear and available to users. Display every information regarding buying, shipping, return policy and if any other. Instead of displaying it during checkout, be sure everything is clear before make an order.

Make a Trusty Checkout Page: At the end, when your visitor going to convert into customer. Your checkout page must be that kind of reliable so that not any visitor goes back. Make it short and brief that every information is displayed in that one step.

SSL Certificate Website: Most of the customers are very sensitive, and want to know that their information is secure. If you are SSL certified then it will be beneficial for you. It will help you to protect sensitive data like credit, debit card numbers and also personal information of customers. It assures your customers that you are trustworthy. While all sites don’t require SSL certificate, but for eCommerce sites, you need it. Because, as a merchant, you have a lot of responsibilities- protect the information you collect from customers. If someone gets access to your customer’s credit information just because you don’t care about their personal information. Then it will cause severe shock. Just be careful about securing their information. Try to get an SSL certificate for your payment page, which also build customer’s trust for your website.