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Hot e-Commerce Trends to Bloom This Year

Hot E-commerce Trends to Bloom This Year: An Infographic

April 2, 2016 By admin

With the changing technology, E-commerce is becoming the most preferred platform for marketers for marketing and promoting their brands/ products. E-commerce platform can ideally be used for shopping purposes. The number of users making purchases online continues to increase. The online stores help to enrich the marketing of the stores by extending the number of viewers who are on your site or considering your online store. There are many ways you can promote your products and boost your sales. Here is how:

Hot e-Commerce Trends to Bloom This Year

Infographic by visual.ly

Content-Marketing

Content marketing is on rise

November 18, 2015 By admin

Technology has changed the game. In today’s age of social search, content marketing is no more just a buzz word or a fad, but is emerging as the new hot selling cake in digital marketing. It is a fast growing sector in marketing as more and more businesses, both big and small, rely on content marketing for reaching the target audience. The traditional marketing approach has been disrupted by content marketing. Nowadays consumers have complete control over what they are paying for as opposed to the past when advertisements on T.V, radio and billboards controlled what consumers engaged in. Consumers now ignore irrelevant stuff which makes it all the more important for brands to come up with remarkable content.

Content-Marketing-593x324

Bye-bye traditional marketing

The days of traditional marketing are long gone and marketing has changed tremendously. In today’s tech savvy world when everything is covered up on google, the face of marketing has also changed. There are diverse channels of communication available through internet which means there is no limit to the reach of a publication. Even the consumers before buying anything googles it to get complete information. This is where content marketing steps in and plays a key role.

It has levelled the play field

There is no advantage for big businesses and disadvantages for small businesses and vice versa when it comes to content marketing. The success of any business now depends on the niche and quality of content, therefore battlefield is now equal which has made it more common than ever. Many small businesses have been doing exceptionally well, all thanks to content marketing. Social media, articles, blogs, are among the top marketing tactics used nowadays.

It drives sales

Gone are the days when content was used to create brand awareness and used by only a few businesses. Content nowadays is created for the advantage of consumers with the purpose to inform them, advice and offer discounts to them and also promote the products. Quality content helps bring traffic to the site. Good quality content definitely influences the readers and their decisions about a particular product, as a result influencing the overall sales.

Future depends on content marketing

Content marketing has begun its upward trek since 2011 and is presently more common than it ever was. The future of every business now depends on content marketing as content is the “king.” Consumers are aware enough to differentiate what they want and ignore what they don’t want to engage in. Quality content plays the key role as good content is shared among the masses, spreading the word about the product and services. In today’s information, rich world, if this information in the form of content is utilized properly, it can truly be a game changer.

Credibility and visibility are the biggest strengths of any business and through content marketing the business earns a voice by the way of sharing expertise and insights, as opposed to buying a voice by advertising. This is why content marketing is on the rise.

blog

10 ways to keep your readers hooked on your blog

October 14, 2015 By admin

Blogs are the most important tool used to attract traffic towards website as well as new customers to website. An engaging blog not only builds reputation, but can catapult into business profit by increasing the visibility of the website. Blogs are the need for eCommerce sites

Screen Shot 2015-10-14 at 5.56.55 PM

Take a stroll through the manners you can get the readers truly hooked to your blog:

1. Keep your content relevant to your target audience: If an article is not related to your audience, they won’t read your blog. Some may read it, but they won’t come back when they see it’s a one-time post.

2. Blog comments: Comments help in bringing readers come back to see the replies. Reply every comment and also ask questions on the blog. It encourages readers to revisit the blog.

3. Integrate Multimedia:  Multimedia gets more attention than words. Multimedia is much better than just the plain content. Multimedia catches attention of readers and keeps them on your blog longer. The visitors may or may not read your thousand word blog, but they love to watch videos or listen audios of the same blog.

4. Build link to the other part of blog:  Offer visitors a place to go after reading your blog, but do ensure that the page is related to your blog. For instance, a visitor reads a blog, after that clicks on the given link and reaches the other page where they find a related article. Out here, they may share their ideas and ask questions regarding the blog.

5. Blog Design: A good blog design can catch readers attention easily and instantly. If a blog is unattractive, difficult to read, readers turn off from the blog. Make sure that your blog is clean, easy to understand and well-structured.

6. Co-operate with your readers: Help your readers by replying to them on comments or emails. You can also write a blog regarding their problems. Build a good relation with your visitors. It helps build good reputation and readers will come back to your blog.

7. Add links to your blog: Interlink old blog with a new blog. This will help readers to know more about your blog. But make sure the blog you are interlinking with must be related to the new blog.

8. Navigation between posts: Include navigation option at the bottom of the blog. It should be easy for the readers to visit the other blog without going back to the main page.

9. Make use of plugins: When a visitor is done with reading a blog, you expect them to move to the other post. A reader will not come to know about other blogs just like that, so do this for the readers by installing post plugins. It helps readers to access another blog with one simple click. 

10. Offer variety: They say variety is the spice of life. So keeping this in mind, create different types of content: videos, infographics, lists/checklists, case studies, customer success stories and so much more and see how they get hooked.

These are the points which helps in keeping readers on your blog and make them come back. But the most important factor is quality content. It makes your blog popular and increase visitors to your blog.

Content Marketing Stratgies

Infographic: Run A Successful Content Marketing with 3-Media Plan

July 28, 2014 By admin

content marketing strategies for an online business

Content marketing has become one of the key online marketing tools to help businesses promote themselves in a crowded digital market.

The Content Is A King For?

1) For Search Engine: Yes, don’t be surprise to hear that. Content is most important factor to rank any website in search engine. Mostly Google likes those website, which has a good content on the site. So, if you want to rank better in the search engine keep updating your content in the site

2) For Customers: It is very important to create a content for customers. Customer always search for the best product or service information on the site & select the store which has excellent & impressive product description. As well, people like to visit those website, which consist the informative & interesting content on site. If you want to increase the visitor traffic on site so write a unique & attractive content.

3) For Social Media: People like to share those content, which are interesting & eye-catching. Content is a way to interact with people & to attract the people on your or your brand side. If you have a great content so people like to share such content among their friends & followers, which definitely improve the click through rate & visitors traffic on your site.

 

Why Content Marketing is Important?

1) Increase the visitor traffic on site: If you have a great content on site, so it obvious people love to read your voice there. You can also post the blog links on the social media & if the blogs are relevant to users so they may share your content among the others. Content is the best source to get the traffic on the site.

2) Improve website rank in search engine: As we mentioned above, Google love the site which has unique content. You can also use the targeted phrases or keywords on your blog content to rank better.

3) Develop better customer relationship: The better product description & reliable information always build the customer trust on your product, service or business.

4) Make you business better than others: A unique content on site always make you better than others.

 

Content Marketing Platforms:

1) Blogging: It is the most popular platform in content marketing. Blogging is an easy way to connect or interact with the users or to grab the traffic on the site

2) Video: Video is the best way to represent your business among the others. People prefer to watch any video rather than to read something.

3) Social media: It is the best place to share the blog post or content.

4) Infographic: We can’t skip the infographic for a good business strategy.

5) eBooks: There are many people who learn from eBooks, if you have a good content on your eBook so they may subscribe your feeds & share your content among the others.

 

3-Media Plan in Content Marketing:

With the time, content marketing strategies is also changes. Now, people love to follow the 3-media plan for that. These medias are :

  • Owned Media
  • Paid Media
  • Earned Media

 

Fact about Content Marketing:

1) 70% of people would rather learn about a company via an article than an ad.

2) Only LinkedIn received a positive approval ranking in terms of effectiveness i.e 62%.

3) Interesting content is a top 3 reason people follow brands on social media.

4) 78% of consumers believe that organizations providing custom content are interested in building good relationships.

5) Blogs give websites 43% more indexed pages.

6) Blog give websites 97% more indexed links.

7) 90% of consumers find custom content useful.

8) 37% of marketers say blogs are the most valuable type of content marketing.

9) Companies with active blogs receive 97% more leads.

10) Articles with images get 94% more views.

21-Reasons-eCommerce-Websites-Need-a-Blog

21 Reasons eCommerce Websites Need a Blog

July 25, 2014 By admin

A blog is one of the best ways to update customers on your new products or services.

Blog & Sales (Facts and Figures)

1. Businesses that blog have 55% more web visitors.
2. B2C businesses that blog generate 88% more leads per month.
3. B2B businesses that blog generate 67% more leads per month.

  • # 87% of buyers say online content has a major or moderate impact on vendor preference and selection.
  • # Companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.

Influence of Blog on Customers (Facts and Figures)

Know How customers are influenced by Blog_

1. 61% of consumers have made a purchase based on a blog post that they read.
2. 60% of consumers feel positive about a company after reading its blog.
3. 70% of consumers learn about a company through its blog versus ads.
4. 82% of consumers enjoy reading relevant content from company blogs.
5. 52% say blogs have impacted their purchase decisions.
OR

A. 7% of blog readers purchase products from blogs they read
B. 13% of blog readers are inspired by information on blogs
C. 14% of visitors admit that they purchase a product after reading a review about it on a blog
D. 17% of visitors say that they stumble onto new services and products in blogs
E. 19% of visitors say that they use blogs to find answers to questions
F. 19% of visitors say that they use the information they find on blogs to refine any choices they make.

Influence of adding Blog/Result (Facts and Figures)

  1. 77% of B2B marketers use a Blog as part of their content marketing.
  2. 59% of businesses have started a business blog and 73% of businesses use blogging as a marketing tool.
  3. 57% of marketers have acquired new customers with their blogs.

Other Facts
1. B2B companies that blog generate 67% more leads per month than those that do not.
2. About 46% of daily internet users read more than one blog every day.
3. 65% of daily internet users read a blog. It could be YOUR blog if you make it easy for them to find it.
4. 36% of daily internet users read 5 to 10 blog posts per day.

How you appear online defines your brand and image but there are still many (small) businesses that are hesitant to make the jump and start a business blog.

Here we are sharing 21 reasons “why you need a blog for your online store”

21 Reasons ecommerce Websites Need a Blog

1. Blogging helps promote you products or services.
2. Best tool that you can get for search engine optimization/It’s Essential for SEO
A blog that is on point and relative to your industry will quickly get picked up by Google’s crawlers, which gives your site more credence to the search engine’s results ranking system.
3. A Business Blog Can Help You Target Potential Clients
4. A blog that holds a lot of important, informative content will help boost your online reputation.
5. People who share the content on your blog can get you new customers without any effort on your part.
6. A Business Blog can boost your website traffic.
7. It helps to convert that traffic into leads/More leads and potential customers/Blogging helps you get more leads by increasing a variety of keywords linked to your business/generating more leads and sales.
8. A Business Blog can give you a valuable person-to-person connection.
9. It increases your reach.
10. Blogs build trust.
11. Blogs build your Google credibility.
12. Blogs act as a virtual salesperson.

You have a great product (or offer a great service), and you know people would love it if they just knew more about it. Enter: your blog! This goes hand-in-hand with “promoting yourself as an expert,” in that you need to make sure your content reflects your expert status. But there is another level to this that boosts your popularity (and income).
13. Blogs give you a platform to receive valuable feedback.
14. Blogs create a constant stream of fresh content.
15. It’s a Way to Reinforce Your Company’s Values and Personality
16. It’s a Way to Grow Your Subscriber List
17. It’s a Great Buzz Generator
18. Long-term strategy/ It drives long-term results.

After you publish a blog post, it is ranking in search engines for days, weeks, months, and years to come, so you can continue to get traffic and leads from that blog post. A few hours of effort today can turn into thousands of views in the future.
19. A blog is a easy method for regularly communicating with your employees/customers.
20. online marketing strategies can save you a lot of money (Your blog can save you money)/Lower Marketing Costs.
21. Helps to develop your brand .

 

Sources:

  • http://www.j6design.com.au/ClientArea/Whyhaveabusinessblog
  • http://www.jaditeinc.com/you-should-start-business-blog-today/
  • http://visual.ly/why-you-need-b2b-blog
  • http://buybizblogs.com/blog/
  • http://blog.getvero.com/why-your-business-should-write-a-blog/
  • http://www.contentcrossroads.com/2013/10/3-reasons-why-blogging-is-good-for-your-business/
  • http://www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246#!RNlcr
  • http://barnraisersllc.com/2013/08/38-facts-blogs-business-needs-know-grow/
  • http://writtent.com/blog/20-killer-facts-business-blogging/

10 Essential Ecommerce Seo Tips

June 26, 2014 By admin

SEO is an important factor for eCommerce Store popularity & product sales. It help website to rank better in search engine & if your website rank higher in search engines, the more traffic and customers get driven to your store. Here, let we discuss about how doing SEO on an eCommerce site.

essential ecommerce seo tips

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1)  Avoid Duplicate Content : Have you know that there are number of eCommerce sites, penalized by search engines due to duplicate content. Search engines crawl, analyze & index the site & if the search engine finds the duplicate content on the site so, it downgrades your content value. Search engines don’t want to send people to several pages that all say the same thing.

Solution:

a) Use rel=”canonical” tag: <link rel=”canonical” href=”http://example.com/keyword-x/”/>

b) 301 Redirect: Set up a 301 redirect from the “duplicate” page to the original content page.

c) Meta robots tag: Use noindex ( <meta name=”robots” content=”noindex”>), follow in robots tag, it is one of the impressive way to solve the duplicate content issue. Use meta robots tag with the values “noindex, follow”, it help search engine to index the original page.

d) Use Google Webmaster Tools: Set preferred URLs in Google Webmaster Tools account under the option Configuration> Site link> Preferred Domain.

 

2) Don’t Use the Manufacturer Product Descriptions: Always write clear & an eye catching product description to ensure that it is unique and search engine friendly. Most of developers, just copy & paste the same content for each product description, which is wrong in search engine.

Solution:

a) Use several words that people are most likely to search for.

b) Write unique content in meta description field

 

3) Unique Meta Descriptions for Each Webpage: Meta descriptions influence the click-through rate (CTR) . If any website have duplicate meta description fields so, it may decreas the traffic, sales and money.

Solution:

a) Write unique content in meta description field

b) Meta descriptions should be less than 160 characters

c) Use main keywords & bold that

d) Include calls to action in META descriptions

e) Mention the cost of the item if you’re competitive in terms of price

 

4) Optimize Product Images: In an eCommerce store images are the most important factor to engage the visitors as well as to rank in search engine. Most of the visitors just check the product image rather than content on pages, so it is very important to use clear images. The search engine only check the Alt txt in the images rather than text on the image, so write a proper description in Alt txt of images.

Solution:

a) Use alt txt with proper image description

b) Image should be clear, high resolution & eye-catching

 

5) Include Product Review: A good product review on the site helps you to build the visitor trust for your products & services. The product reviews on site help to drive traffic on the site & then turn that traffic into conversions.

Solution:

a) Build or buy a system to automatically email customers a few weeks after purchasing and ask for a review.

 

6) Optimize the Anchor Text: Anchor text is ordinarily utilized to indicate the subject matter of the page that it links to. Optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site. The search engines can use it to determine what the target page is about and thus, which queries it should be relevant for.

 

7) Connect via Social Media: Make certain your occupation delivers an active account on the most popular nets for your markets, both at home and abroad. Use Twitter, LinkedIn, Google+ & other social sites on daily bases.

 

8) Clean URL: People and search engines prefer clean URL’s.

 

9) Avoid Keyword Stuffing: Never use the same keyword/phrase on different pages.

 

10) Analyze Site on Daily Bases: It is very important to audit website on regular bases & to check any on- page issue on site.

 

Magento SEO: Tips To Optimize Magento E-Commerce Sites For SEO

March 13, 2014 By admin

Magento is the best solution for an eCommerce business, it has many advanced features & functionality which makes it better than others. Magento is a heavy system that’s the reason of slow site speed. Site speed is one of the most important factor in the conversion rate of an eCommerce business as well it help to grab the customers interest toward your store.

To improve the site speed & Magento site performance, you need to follow some basic rules of SEO. SEO stands for Search Engine Optimization, it is an important part of getting the net traffic that you need & helps to make your site more productive as well close to the top of the list of natural search results. There are some important SEO techniques that improve your website performance.

 

1) Create SEO-friendly URLs- Go to System > Configuration > Web > URL Options

– Change Auto Redirect to Base URL to Yes (301 Moved Permanently).Auto base url magento

 

 

 

 

Benefit: Magento installations are set up to use 302 redirect that is temporary redirects, which do not pass link value. So for that, you need to change this to 301.

 

– Set Add Store Code To URLs to No under URL Options

add-store-code-magento

 

 

 

 

– Go to System > Configuration > Web > SEO- Set Use Web Server Rewrites to YesURL-rewritesBenefit: To create the readable URLs.

 

 

 

 

 

– Create a URL key while adding new product/pagemagento-url-key

 

 

 

 

 

 

2) HTML Header Settings for Indexation- Go to System > Configuration > Design > HTML Head

 

– Change the Default Title field with some generic keywords related to store because that will be used on all pages where there is no title.

default-title

 

– Clear the Default Description and Default Keywords fields

magento-default-description

 

– Add your company URL or any Keyword on the Title Suffix field

title-suffix

 

– Use INDEX, FOLLOW on Default Robots field

robots

 

Benefit: Search engine can easily index your website & show it n result page.

 

3) Avoid Duplicacy- Go to System > Configuration > Catalog > Search Engine Optimizations
– Set Use Categories Path for Product URLs as NO

category-path-for-productBenefit: Avoid the duplication in URLs, it can change the URL category.

 

– Set Use Canonical Link Meta Tags For Categories to Yes

Canonical Link Meta TagsBenefit: It prevent to generate the duplicate content when you want to show the same product in multiple categories.

 

– Add Category URL Suffix to /

Category URL Suffix

 

 

– Also, you can use to the rel=”canonical” link to the <head> section of your page to tell the search engines which URL will used to indexed the current page. Add the following line in your code <link rel=”canonical” href=”site url”/>

 

4) Improve the Magento Site Speed

– First of all clean the database log because there are many stores which keep too much of data that they never used.

– Enable all Magento Caches: System -> Cache Managementclear cache

 

– Combine Javascript and Combine CSS files: Go to System > Configuration > Advanced >  Developer- Set Javascript settings and CSS Settings as Yes

combine-jave-script-&-css-file-

 

 

– To decrease the page load time: Go to System > Configuration > Catalog > Frontend- Set Use Flat Catalog Category Use Flat Catalog Product to Yes

flat-catalog

 

 

– To re-index dataUnder System > Index Management, select all indexes and hit the “Reindex Data” submit button.index-management

 

5) Use Descriptive Images: Images are most important part of any website, it is not only attract the visitors toward your store but also help to make website SEO-friendly. So, upload the images with meaningful names & description in a “title” and “alt tag” .

image-description

 

 

6) Create a Sitemap: Go to System > Configuration > Catalog > Google Sitemap

Click the Add New button, in the Filename field enter: “sitemap.xml” then click the Save & Generate button to create the Sitemap.

sitemap 

 

 

 

 

 

Benefit: It helps webmasters to inform search engines about pages on their sites & get indexed faster so that people can find your products easier.

 

 

7) Set up RSS Feeds: Go to System > Configuration > Catalog > RSS Feed > Enable RSS and Enable for Top Level Category

rss-feed-magento  Benefit: RSS feeds for top level categories have a positive effect for SEO.

 

8) Enable Google Analytics: Go to System > Configuration > Google API– Set Enable option to Yes and type your Account Number on the Account Number section.

google analyticsBenefit: It is helpful to monitoring and tracking the efficiency of your online campaigns and get the best results in your marketing efforts.

 

9) Add a Google Webmaster Tools verification tag in Magento: Go to System > Configuration > Design > HTML Head– Put your Google Webmaster Tools verification tag in the Miscellaneous Scripts section.

magento-wemaster-tools  Benefit: It ensure that you are running a healthy website with the utmost efficiency

 

10) Block Unwanted Pages to Crawl– Create Robots.txt file to disallow the directories & files or add a noindex that you don’t want to crawl.
Benefit: To reduce duplicate content issues and block Search Engines from crawling the unwanted pages.

 

11) Create a unique & good content for your pages. Add eye-catching descriptions for your new categories, products, and pages that include your targeted keywords, so that search engines can easily crawl the pages.
– First research the best keywords for your website
– Change the title of the page that is Home into something more suitable for your website description
– Change the title/alt tag of logo from Magento Commerce
– Create a unique Meta Titles and Meta Descriptions for your pages & use the keywords properly
– On product pages, use H1, H2, H3 tags
– Delete all broken links