Top 9 Tactics for Finding New Customers Online – [An Infographic]

July 25, 2018 By Tuhina

Your content creation efforts mean nothing if you aren’t generating qualified leads or reeling in consistent business. You must work to build your digital sphere of influence. First things first, find ways to engage with potential customers, and offer them something of value in return. Remember, when trying to connect with new leads, never be invasive. Respect quiet time, and only fire out qualified offers, announcements, or information.

Doing so will encourage high engagement rates, and strengthen customer relationship management efforts long term. This infographic from Digital Information World gives 9 tactics on how to do just that.

You have to make decisions on who you think your target customers are, at that point invest a tremendous measure of time gathering and examining information about their consumer habits. It’s either time-consuming or costly, and regularly it’s both.

However, this time and financial investment could yield game-changing outcomes for your organization. Are you starting to roll out your marketing plan and mesh yourself some customers?


Magento 2.0 is Officially Released

November 20, 2015 By admin

It undoubtedly has been a long wait, but the wait has surely been worthwhile. Magento 2.0 has become the talk of town, especially in the Magento community. There were heavy speculations made on the release dates of Magento 2.0 that led to infinite assumptions from Magento users; however, till today, no final confirmation had come from Magento.

Quite literally, Magento 2.0 was worth waiting for. The release of Magento 2.0 is a strong step ahead, which could make people either happy or angry. Regardless, Magento 2.0 is here to change the landscape of e-commerce platform.


What took Magento 2.0 so long to release?

Magento community was eagerly waiting for Magento 2.0 from the time the announcement was made viz. 2010. So what took so long that led to apprehensions from its audiences?

The official plans were to release Magento 2.0 by the end of 2011, but the plan never saw the light of the day until now. The reasons for delay could be numerous such as consolidating the 3 development centers in Ukraine may have taken time and effort, top management personnel leaving companies may have brought some complications in the launch and execution, and so forth.

Moreover, things even changed at the company level. Initially Magento was owned by a Californian company known as Varien, and was later sold to the American company called eBay.

Will the transition from Magento 1 to Magento 2.0 be easy?

Unfortunately, the shop owners will not be able to migrate from their existing Magento 1 to Magento 2.0 since both the versions are remarkably different. However, the Magento team is likely to provide the shop owners with some basic tools to help them simplify the process of transitioning from Magento 1 to Magento 2.0.

What does Magento 2.0 want to achieve with this new release?

eBay has a couple of objectives lined up to achieve with the help of the release of Magento 2.0. For instance, it wants to help simplify external integrations, improve performance and scalability, streamline the customization process, enable easier installations, and, of course, update the technology stack. The bottom line here, is to deliver better quality and provide developers powerful tools to be innovative while working on Magento 2.0 e-commerce platform.

What are some of the best features of Magento 2.0?

  1. Magento 2.0 platform comes with features that provide 100% secure payments. It has strong integrations with PayPal, Braintree, and payment gateways. Magento also integrates with WorldPay and CyberSource. These integrations provides excellent security for all types of payment methods.


  1. Another excellent feature of Magento 2.0 is its easy maintenance and upgrades. The new 2.0 version lets you dramatically reduce the cost of maintaining your site along with providing you with easy upgrades. This means that you can easily incorporate new functions on your web store that can lead to a surge in sales and higher efficiency.


These are just a few mentioned features, but Magento 2.0 does have some other really cool features to help you trade easily on your web store. In the end, no platform will be all things to you, there are choices that you need to make. Hopefully, this article has briefed you enough to think about Magento 2.0 and make a decision accordingly.

Why should you use Social Media for Online Businesses?

October 3, 2015 By admin

In earlier times, online businesses would use traditional forms of advertising such as television and radio in order to create their brand awareness. However, with the advent of social media platforms, these same online businesses are now beginning to share their stories and demonstrate their expertise on various social media platforms, at very low costs.


As compared to social mediums, direct mails and other similar forms of marketing do not lure online businesses anymore. However, social mediums too should be used wisely and effectively to accrue positive outcomes in businesses.

Let’s run through a couple of fundamental reasons to help you understand the need of incorporating social mediums in marketing plans of online businesses.

1. Helps in increasing brand awareness

According to Adroit Digital, 75 per cent of online Americans found product information on social media quite influencing in their shopping behaviors. In another similar research done by eMarketer shows 33 per cent of consumers citing social network as a key way to discover new brands, products and services. Besides having so many advantages for using social media, the most conspicuous advantage would be allowing online businesses to introduce their products to people over the internet. Social mediums are perfect channels for online businesses to create worldwide presence to customers who stay online.

2. Beneficial when social mediums integrate with ecommerce business website

Ecommerce websites can make an enormous impact on their customers by integrating their websites with popular social media platforms such as Facebook, Twitter and LinkedIn. The Magento developers would strive hard to integrate the entire social media bundle with the ecommerce website of a particular online business. Bulk integration helps in effectively generating leads and converting them to sales for the online shop. Such integrations help online businesses to remain socially active and invariably present in lives of their customers.

3. Paid advertising

Only gigantic companies have the budgets to take their social media marketing plan to a different level by advertising on social mediums. However, even if you aren’t  big multinational online business, and still have the money to advertise then, by all means, go ahead and advertise your business on Facebook Ads, LinkedIn Ads, or promoted tweets that is linked back to a product page. Paid advertising is a useful tool in improving website traffic, provided you target the ads correctly.

4. Have your online store presence even on social media platforms

It is a brilliant idea to increase your online reach by having a shopping cart directly, let’s say, on your Facebook Page. This will help your customers to shop immediately or at least add items to the cart to shop later, without leaving Facebook. Even WordPress blog has the facility of promoting products similarly. A good part of it is that these tools are mobile-responsive and adaptable to almost all devices, which can help customers have seamless shopping experience.

In order to fetch impeccable shopping experiences to your customers (new and potential) you must depend on social media to a greater extent, and it will help your online business to reach a broader spectrum of consumers.

Magento-A Vital e-Commerce Software Tool

Magento: A Vital E-commerce Software Tool for your Web Store

September 5, 2015 By admin

Drooling over many e-commerce software tools can be a daunting process for many of us. It is, however, one of the key most decisions to be made before building your online web store.

It is imperative for e-commerce store owners to create a visually appealing web store for its surfers. Not only should the website be aesthetically appealing to the eyes, but should also be functional. Compromising on either of these aspects will make you lose your customer immediately.

In this article, we will be focusing on Magento – a prominent open source platform!

Magento-A Vital e-Commerce Software Tool

Here are 3 ways in which Magento will help your E-commerce store.

1. Offers magnificent tools for site navigation
Site navigation plays a pivotal role in helping the users to navigate the information of your web page. Magento, is an open source ecommerce software, which means you can easily add, edit and change several navigation facilities with ease.

With these extensions, a small or medium size business can play around with their navigation tools on the site. Features such as multiple store views, enable/disable items, add additional layouts and plug-ins, and insert templates as per your liking.

If you are looking for help in managing your site navigation then there is a lot of help available online, and also the Magento community is large and helpful.

2. Get an improved organic traffic
Magento platform was built keeping in mind the SEO efficiency as well, which means your products and services will have fair chance to appear on search engines such as Google and others. When you decide to employ Magento as your e-commerce designing tool, then your visibility on search platforms too increases. In addition, for those who know how to custom SEO implementations will be able to manage and customize SEO.

3. Community-oriented platform
The biggest advantage for Magento users is its big and widespread community. There are over 250,000 businesses worldwide that use Magento for all of their e-commerce needs. Magento is an open source platform, which means you will be able to share and use tools with other Magento users. Sharing helps community members when they don’t have the time and energy to build tools from scratch, and also when they don’t have the expertise to build tools.
Parting thoughts

Magento is built keeping in mind the needs of global times. With the help of Magento, you can create features such as multiple currency and multilingual languages on your e-commerce store. Moreover, you can also create and manage multiple e-commerce stores easily.

It’s definitely a lucrative e-commerce tool beneficial to online businesses.

Top 7 Pinterest Hacks for Your Online Store

Top 7 Pinterest Hacks for Your Online Store

August 5, 2015 By admin

Conveying your message visually means making a greater impact on people. Similarly, when you use stunning visuals to promote your online store you entice the customers to buy from you.

Top 7 Pinterest Hacks for Your Online Store

As a fact more and more brands are now utilizing the dynamics of visual content to communicate with their customers. Pinterest, the popular photo sharing website has approximately 72.8 million users across the globe according to the latest reports. The site intensifies the visual effect of delivering information through eye-catching images and videos displayed on the bulletin board style arrangement.

Marketers using Pinterest as a medium to reach their prospects have observed huge return in terms of readers, leads and customers. But the success depends on how smartly you use Pinterest and the kind of strategies you adopt. Listed below are top hacks to render that success for your online store.

Verify e-commerce site for Pinterest.
If you are using Pinterest for your website, verify it to prevent any copycat fraud. It is likely that people may create a lookalike e-commerce site, sell lookalike products and you may not be aware about it. Pinterest gives confidence to consumer that the right person has the control of the account.

Create appealing Visual Content
Everybody loves beautiful pictures and the story it conveys. The chief way to get viral pins is through stunningly beautiful pictures. A study shows that pins with sensible colors like red and an entirely covered background with very less white spaces got repinned more often.

Create Instructograph
People generally like things which help them to solve certain problems or things that offers them information. A beautifully decked up pin is not sufficient, it should solve the main purpose. It should be a correct combination of Instructions and Graphics i.e. Instructographics. Instructographics are the information given in the form of infographics.

Bait and Switch Your Pictures and Videos
With the help of bait you don’t have to utilize the same videos and photos your online website product page has used. Pinterest offers amazing features through which you can exhibit stunning product shots that takes back to your online store product page. Most of the “A” listed companies use this trick to attract people to their store. Moreover, you don’t need too much hardwork for this; you just have to change the URL in the source box.

Use Rich Product Pins
One of the most unique and interesting feature of Pinterest is its rich pin validator. It adds a security layer to counter fraudsters. It offers extra information which is linked to the content on the online website such as the information about price and availability. By when the content or the information on your online store changes all the rich pins containing information also changes automatically.

Mobile Friendly website
Way back in 2013, larger chunk of Pinterest traffic was coming through mobile phones and not desktops or laptops. The reason behind this shift was that more people were using net through mobile phones than through any other device. Moreover, the Mobile-commerce has a bright future. To know more about mobile commerce read Mobile Commerce: The future of E-commerce .

Pin Regularly
As e-commerce market works 24/7, consistent pinning throughout the day keeps your store highlighted on web. To get some great results pin 10-15 times a day. In case you are too busy and cannot keep pining constantly after a definite period. You can use various Pinterest scheduling tools.

Increase loyalty

6 Reason’s Why Customer Loyalty Programs Will Help Your Online Store

August 1, 2015 By admin

As per a survey you have to put in 10 times more effort to obtain a new customer than to sell to an existing one. Indeed, existing customers spend 67% more on your products than a new visitor. Therefore following a loyalty program is always a sales booster for your store.

Customer loyalty

A loyalty program harnesses your sales by awarding customers who buy from your store regularly. 38% of the market believes that their biggest obstacle for 2015 is to increase customer retention and acquisition (sources- Teradata). This strategy is certainly targeted to get more sales from existing customers and builds a trustworthy online store. Moreover, it acts as a magnet that attracts new customers to your store.

According to a survey done by Neilsen, “the probability for 84% of the global consumer visit an online store turns positive when they see a loyalty program.”

To get an in depth knowledge of how customer loyalty programs help your online store, have a look into these six reasons listed below.

Loyalty Programs are Pocket Friendly
A generic notion is that whatever produces more profit is most of the time too expensive. The good news is that it is not applicable in the case of loyalty program.

Pursuing a new customer can be 7 times more expensive than obtaining an existing one. Therefore, the resources that are used in the loyalty program will probably be less expensive than finding a new one. Not to miss out, depending on the scope of your reward program, the tiny expenses you do is surpassed by the considerable generated business result.

Enhances Your Reputation
As an online firm your every move builds and diminishes your reputation. When you offer your clients something to stick around after purchase, the customer feels that they are taken care off and valued.

Increase loyalty

Therefore, when you start a loyalty program for your customer you not only retain the old ones but also entice the new ones to join this league. This will also augment the positive word of mouth in the market for your online store or brand.

Using Attractive Awards for more Eyeballs
The loyalty program is the most favored by marketers and retailers because they are efficient enough to improve customer retention for a particular operation. Now, when it comes to customers part they admire it for added incentives while making a purchase. As the points increases, it turns out to be beneficial for both customers and retailer. Thus, allowing the retailer to have an access of larger portion of the customers’ wallets.

Offers Market Research
When you regulate a loyalty program, you conduct a research to retrieve information regarding the customers behavior in context of the loyalty program. Through this program that you use that sort of incentive which stimulates the desire of your customers and the rewards.

This enables you to have a clear idea, regarding which specific reward will be most admired. Moreover, with the data you can attach the most pursued reward to a particular product and increase your sales profits.

Sizable loyalty landscape
The volume of loyalty program and its members in Canada is itself 120 million and in US it amounts to 2 billion members. With the amount of marketplace penetration, it is estimated that the probability of every visitor who visits your site is a member of at least one loyalty program. This way millions of people are collecting loyalty rewards and most of them are taking it for more than one. Therefore, by providing an array of programs to choose from, it’s possible that you’ll strike at least one of the programs that they’re participating in.

Big firms give big loyalty
The world of loyalty program has several other programs from where customers can choose over, while customer picks one, he overturns others. Therefore, it becomes necessary that the loyalty program should be crafted after learning about the customers behavior. Read more about customers behavior and psychology here. However, when you offer your visitors with points from the world’s biggest program you can easily leverage the loyalty build by others.

Multiple Device Shoppers

Transforming E-commerce Landscape by Leveraging Multiple Device Shoppers

June 26, 2015 By admin

Every consumer has his/her preferences, they have a peculiar perception about how, when and why they browse from a device and make a purchase online. These variations are necessary to understand: how consumers use multiple devices for both offline and online shopping. Moreover, it also reveals the key insights to increase conversions.

“Today, more than 40% of online adults are multi-device users.” This verdict came after a multi-device study was conducted by Facebook along with GfK. The study revealed people’s behavior when it comes to moving across various devices on daily basis.

Multiple Device Shoppers

The way your visitors/consumers search for their desired item has widely changed. This is due to the infiltration of various kinds of devices which are streamlining the process of search. When and how people use their devices are shaping shopping behaviors like never before.

How has the consumer behavior changed with the use of multiple device? This is a major question for the retailers. Let’s now analyze how!

1. Switching to another device is normal
There’s a rising trend of keeping multiple devices and most of the times consumers are using more than one device type while considering the item they want to buy. The typical analytical data can only work after they buy a product. As the proximity of comfort, should always be high for the consumers to make the maximum ROI. With regards on switching from one device to another while purchasing an item from the online stores, 81% reported using more than one device.

2. Device use according to the convenience
Giving preference to what is convenient, consumers choose device that is most appropriate to operate to handle a website or apps. The study tells that for simple navigation, common device are used at ordinary places like work, in-store, home and on-the-go. Desktops and laptops are commonly used at home and workplaces for more detailed research. However, smartphones dominate workplaces, in-store, and can be used on the on-the-go.

3. Activities on a single device becomes crucial
Every action of a person on a device reveal what they are doing in context. Here is a brief overview on the preferences given to the work(according to the device) done by majority.
• Smartphones are used for light browsing, checking email, getting directions of the stores, light purchasing, to operate social media sites and a workplace alternative to the desktop/laptop.
• Tablets do a little deeper browsing as compared to the Smartphones. This is due to the larger screen design. The 1-4 item/ cart of online purchases is done through desktop and smartphones.
• Desktop is another device which is used at home and at work for in-depth browsing and purchase.

4. People research through showrooms and purchase it online
A number of people do both online and offline shopping. Most of them visit showrooms to seek information, so that they can purchase it later. They do this to get accustomed to the feel of the item before they purchase it online. Consumers are motivated to purchase online rather than buying it from the physical store as these online stores give best offers at best prices.

5. Channeling offline and online store
Multiple devices enhances the UX by bridging the gap between online store and in-store. With the use of multiple devices retailers can make benefits. Omni-channel marketing gets power to work as a link between online and offline stores, thereby increasing the conversion rate.

The frequent use of multiple devices will actually transform the future of online shopping, breaking all the records till now.

Online Shopping

The Future of Online Shopping, A Shocking Forecast

May 9, 2015 By admin

According to a report by “” B2C e-commerce sales worldwide will reach a whooping 2345 billion US dollars by 2018. It was just 1471 billion US dollars last year.

Online shopping has spread around the world. Regardless of numerous reasons, online shopping is what people do frequently. Due to this the GDP rate of the world is increasing.

Online Shopping

Another report by Statista shows, B2C e-commerce accounted for 0.92% of the global GDP in 2013. It is forecasted to rise to 1.61% globally by 2018.

Huge success for online shopping has created a grave situation for physical stores. It is believed that in the coming times shopping will completely turn digital. Here’s why…

Physical Shops Are Closing
It’s possible that you have witnessed the closing down of shops in and around your area. It is also entirely possible for you to see the slow transition from physical stores to e-commerce stores.

Today, modern businesses start as online venture and then opt for physical store. Take for example, my friend who is a budding costume designer, features her clothes through her online outlet and doesn’t own any physical store. However, she is prospering with a substantial profit and looking forward to have a physical store in the near future.

Moreover, physical stores are becoming as a medium to woo customers online. That’s where Omni channel marketing comes into play and has changed the marketing scenario entirely.

Online shoppers are rising every hour
The other side says that online marketing is prospering with big online retail brands like eBay, Amazon, Birch box and similar online marketplace.
• The share of total online retail has changed drastically over the years. It has risen from 5% in 2009 to 10% in 2014, as written in
• The total number of online shoppers in 2014 was 196.6 million.
• According to a blog post published in Business Insider, 18 to 34 is the age demographic who are spending more on online shopping in a year. This batch spends about $ 2,000 annually on E-Commerce.

Why is online shopping growing so acutely?
One of the chief reasons why online shopping has prospered is because it offers you full comfort. It lets you buy from your desk itself. No physical store gives that amount of comfort to let you get what you want with just a few clicks.

Online shopping provides retailers a weapon to track their prospective visitors and obtain consumer data. Through this data they get the following information:
• The definite location where the majority of the customers are located.
• How these customers reached their page.
• What kind of websites they visit.
• How quickly they go through the shopping process.

With this kind of information, any online store can change the business strategies to draw in more visitors and cater to their needs better. However, for a physical store it may turn quite tough to acquire such kind of exclusive data.

It is hard to predict where consumerism will reach in next 10 years from now. Although the signs are quite positive to assure that the online shopping is certainly the future.

Cross Selling and Up Selling: A Consumer Driving Magnet

April 4, 2015 By admin

The world of e-commerce tirelessly works towards the chief objective to do more sale and earn larger profits. The objective thrives in an arena where even customers look for better options. The need is to make the ends meet.

Cross Selling and Up Selling

To go with customers perspective, most of the time people are sure only about their specific needs and some know a tiny bit of the way they will get satisfied with. Now to come back to the reality, there is a fine line between making a recommendation and trying to sell more. That too when they know that customer don’t find this cool enough, to stimulate their interests. However, if things are done in the right way wonders can be done, this is what the following Facts and Figures say:

The Fact
When Cross-selling and up-selling techniques(delicate tools) are used properly, they delight both customers and businesses is a fantastic way.

The Figures
In a survey carried out by Internet Retailer, about 35% of sales is generated by Amazon through cross-sales.

Cross selling and up selling, the difference
Proper implementation of cross selling and up selling phenomenally boost the sales at your online store. To streamline the entire phenomena let me tell you the basic difference between the two:

Up selling is a sales technique through which a vendor persuades the customer to purchase more expensive items and other add-ons in an attempt to make a more sale. Often, shops show certain options that are necessary and expensive, but very similar to the main product. For instance, if you are selling a cell phone, up selling will be offering the same cell phone with a metal body, or with additional configurations.

Cross selling is the practice of selling an additional product to an existing customer. For instance, if you are selling a cell phone, you can offer a cell phone cover and some free apps.

Cross selling and up-selling works in a great way for the existing customers. However, it advances benefits with the fresh visitors. The technique show more items of varied types (out-sellers, items with best review, best sellers) to the customers. Presenting more options with suggestions (reviews and most sold product) which creates a good impression in-front of the customer. Resulting in the rise in customer satisfaction and builds stronger trust. Apparently, the rise from the total regular orders will be seen. And therefore, boosting the conversion rate of the online store.

Cross selling and up selling works well everywhere. You can use it before purchase along the product/category page, right below the main product or in the sidebars and sometimes both the ways. During the purchase it can be used in the shopping carts and checkout and abandonment emails. However, after purchase you can follow your customers with the follow-up mails.

The technique of up-selling and cross selling is very effective. However, you can certainly boost it by following these tips:

Don’t overload your range with options: Too many options creates confusion for your customers. Be smart while picking related products, choose relevant and less. If you are still thinking to show a number of items, display it with carousel.

The key tool is to be RELEVANT: Showing radically different items is not a good practice in up sell. This can also refer to different brands. For instance, you are showing an iPhone to a user who’s looking through a low budget Android phone, is a wrong tactic. Similarly, products with a different set of features and completely different prices are not an appropriate up sell. Always, remember that both the products should satisfy a customer’s need.

Don’t stick to Fixed Prices: Product cost along with coupon codes and discounts, shipping, customer reviews, branding are the important factors which influence customers decision making process. So, if your up selling suggest an item that satisfies one’s needs, the chances of customer’s hesitance with the higher price will decrease.

Value proportion: If you want your customers to select another variant, assure that you have a value proportion for it. Always answer these first Why will customer spend more money on it? What will he receive from it?

Check how it looks on mobile: View how your cross-sells and up sells look on a tablet and mobile. Not to ignore that majority of our consumers shop from mobile phones. So, keep a check on the reality, it might be looking quite promising on the desktop screen, but very different on your mobile screen.

Keep it short and personalize the headings: If you are looking forward to put a suggestion on checkout, don’t add a new step to the process of checkout. In place of it, try using checkboxes and radio buttons instead. Also give a personalized touch to the heading, as it stimulates customers interest.

Mobile Commerce

Mobile Commerce: The future of E-commerce

February 13, 2015 By admin

Mobile Commerce

Mobile commerce is spreading like a wildfire. Indeed, it has taken the larger chunk of E-commerce market and will soon dominate the online promotional channel.

A recent research analogy done to find the conversion rate for PC/laptop, mobile phones and tablets reveal astonishing results. Nearly 78% of mobile users, seeking business information, end up in a sale, while it is just 61% for PC/laptop users and 64% for tablet users. It is clear that mobile searches overpower searches done through PC or a tablet, with a significant margin.

Some more figures

More interesting are the figures from last year for Mobile E-commerce. Approximately 55% of the time spent on E-commerce happened through a mobile device, while the revenue generated by Mobile E-commerce was around $41.68 billion dollars. That is huge and something that companies can’t ignore anymore.

Yet again, Statista’s latest m-commerce survey on sales in the United States showed a revenue of  48.9 billion U.S. dollars. This includes 8.89 billion dollars coming from the mobile downloads and in-app revenues.The pace of growth shows no signs of turning sluggish. The forecast for 2016 are equally optimistic with an increase of 57.75% in the world’s mobile phone users.

What does this mean for your business? 

This means that the key strategy to achieve success for any business is to be ‘mobile-ready’ first. This year more companies are investing in creating premium mobile experiences for their customers.

The journey to built a ‘Mobile friendly online store’ starts with equally matchless tool, Magento.

The infiltration of mobile commerce as a dominant channel to achieve profits has also led to the proliferation of numerous website development platforms. But, the most responsive and robust among the entire crew remains to be Magento.

With about 30% market share to its credit, Magento is the most chosen e-commerce platform today. According to Alexa, over, 34% of the top 1 million websites use it for their online business.

Magento is completely designed to host websites for any screen size, enrapture audience interest and giving them an amazing experience. In the past few years, innumerable online stores have chosen Magento to grow their small business into large profit generating businesses, nurturing the channel of m-commerce.

Moreover, Magento has significantly changed the m-commerce topography by decreasing the cost and time-span required for creating a mobile responsive website. This is why smart marketers have rightfully leveraged customer behavior to market their brand and value proposition using Magento. This platform brings a responsive and seamless experience for the shopping cart and checkout  which makes it a more preferred choice.

But leveraging the benefits of this channel requires precarious balance of a fulcrum, which only an experienced team of Magento developers can give you. With limited knowledge of Magneto and its architecture you will find it difficult to utilize its complete functionality. That’s where Magento Ocodewire will help you.

So don’t think, act! 

Give us a call or write to us. Mobile commerce is ready to offer you growth, so let our Magneto development team help you discover the hidden profits that even you didn’t know existed.