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Accelerate Sales on your Magento Store

5 Things you should do right now to Accelerate Sales on your Magento Store

July 21, 2015 By admin

To pin down the objective of increasing sales, a retailer uses every possible marketing strategy. To achieve this objective you have to first pass the tough competition, understand critical technology that is getting advanced every minute and appease extremely volatile customers with a moody behaviour.

Accelerate Sales on your Magento Store

As a matter of fact, we can’t halt the pace of the competition and the augmentation of cutting edge technology. So, what do we do?

The only panacea to this situation would be to use best platform like Magento that help amplify user experience. Moreover, it’s just not about designing and creating your e-commerce store, featuring, marketing and optimizing are also important elements to drive unending traffic.

Before going any further, answer these questions from customer point of view.
• Was it easy to find the online store?
• Is the store simple and easy to understand?
• Is it tough to get through the checkout?
• Is the website content compelling enough?
• Will the service convince me to draw money out of my pocket?

Let’s discuss these fundamental questions to retrieve our answers and you’ll probably have the answers to accelerate sales as well.

1. Is it easy to find the store? Is your website discoverable?
A good SEO strategy gives a boost to website ranking. Analyze some of the best SEO (search engine optimization) practices and deploy them on your website. There are numerous Magento Extensions in the market that assure to make your website more search engine friendly.

To surcharge the SEO initiatives for your website, install the latest version of Magento. Avoid long tail links, write good descriptions and use lot of images in the website (category and product page). Add keyword rich products, pages and product tours/guides. Make your e-store directly available by creating a “robots.txt”

2. Was the store simple and easy to understand?
Make sure that your online store is simple. Messy and disorganized website doesn’t let the visitors explore through the pages and entice them to purchase any product. Therefore, make sure that your website is clean and organized in a systematic manner. Along with that, keep the design of the page simple and remember to keep the items limited by exhibiting it on one page or on few pages.

3. Is it tough to get through the Checkout?
Online sales are greatly influenced by the Checkout and revisits. A simple checkout with limited steps is always in complete harmony with your customers. Make it a single page effort with minimum areas to fill, ask them to fill only the necessary fields. Avoid compulsory registrations and make it optional.

A website that uses tricky technologies (AJAX and Flash) will certainly make things more complicated. As for some customers who are using an old browser or a particular device which doesn’t support this technology will create complications. So keep it short and simple.

4. Is the website content compelling enough?
The purchasing decision of the customer counts on various factors. All types of content (text, images, videos, etc.) should build instant interest for visitors. Write interesting and simple product description. Make it more convincing by adding an image to the text.

To write compelling text, focus on how customers will take it? Stress more on benefits than on the feature of a product. Moreover, use action verbs and active sentences to engage customers.

5. Will the service convince me to draw money out of my pocket?
Driving traffic isn’t enough. It’s also about converting visitors into customers, convincing them to draw money out of their pockets. Here is what else can be done to make things happen:
• Use views and reviews to bend your visitors to turn into customers
• Use security badges to build trust in your product and services
• Offer free shipping
• Optimize your website with proper location of banners and buttons that grabs eyeballs
• Use the colour therapy

Market scholars strongly believe that the future of online shopping is very bright. So it makes sense to be part to this wonderful future and make maximum out of your Magento website’s potential.

Seducing Website Visitors to Buy

June 30, 2015 By admin

How can you entice your e-commerce visitors to buy from your store? Simple, a great user experience works as a tool of growth hacking for the inflow of conversion rates.

Now, if you’re lacking somewhere in your online business, you are not offering what your users want. Make things work out with these 20 steps to enhance the UX of your Magento store.

Here are some eye popping statistics about Users Experience.

E-Commerce-UX-Tips

Today we have 3 billion internet users globally and the number is moving upwards with the speed of a fired bullet. The hopeful forecast predicts shimmering e-commerce sky, the e-mail retailers will rise by 9% in 2016.

Apparently, it shows that online buyers are a massive opportunity and better user experience will harness business sales by 74%. Online user experience which is build with factors like convenient, intuitive and enjoyable experience will streamline the inflow of ROI.

Proper strategies to win conversions will take your business to greater heights and break all the records, up till now. Guide your visitors in the best ways, as the infographic says and boost your conversion rates.

The infographic showcases several eye popping studies and future startling predictions for the e-commerce landscape, which depicts that to provide a good user experience can turn a handsome deal for every online retailer.

Multiple Device Shoppers

Transforming E-commerce Landscape by Leveraging Multiple Device Shoppers

June 26, 2015 By admin

Every consumer has his/her preferences, they have a peculiar perception about how, when and why they browse from a device and make a purchase online. These variations are necessary to understand: how consumers use multiple devices for both offline and online shopping. Moreover, it also reveals the key insights to increase conversions.

“Today, more than 40% of online adults are multi-device users.” This verdict came after a multi-device study was conducted by Facebook along with GfK. The study revealed people’s behavior when it comes to moving across various devices on daily basis.

Multiple Device Shoppers

The way your visitors/consumers search for their desired item has widely changed. This is due to the infiltration of various kinds of devices which are streamlining the process of search. When and how people use their devices are shaping shopping behaviors like never before.

How has the consumer behavior changed with the use of multiple device? This is a major question for the retailers. Let’s now analyze how!

1. Switching to another device is normal
There’s a rising trend of keeping multiple devices and most of the times consumers are using more than one device type while considering the item they want to buy. The typical analytical data can only work after they buy a product. As the proximity of comfort, should always be high for the consumers to make the maximum ROI. With regards on switching from one device to another while purchasing an item from the online stores, 81% reported using more than one device.

2. Device use according to the convenience
Giving preference to what is convenient, consumers choose device that is most appropriate to operate to handle a website or apps. The study tells that for simple navigation, common device are used at ordinary places like work, in-store, home and on-the-go. Desktops and laptops are commonly used at home and workplaces for more detailed research. However, smartphones dominate workplaces, in-store, and can be used on the on-the-go.

3. Activities on a single device becomes crucial
Every action of a person on a device reveal what they are doing in context. Here is a brief overview on the preferences given to the work(according to the device) done by majority.
• Smartphones are used for light browsing, checking email, getting directions of the stores, light purchasing, to operate social media sites and a workplace alternative to the desktop/laptop.
• Tablets do a little deeper browsing as compared to the Smartphones. This is due to the larger screen design. The 1-4 item/ cart of online purchases is done through desktop and smartphones.
• Desktop is another device which is used at home and at work for in-depth browsing and purchase.

4. People research through showrooms and purchase it online
A number of people do both online and offline shopping. Most of them visit showrooms to seek information, so that they can purchase it later. They do this to get accustomed to the feel of the item before they purchase it online. Consumers are motivated to purchase online rather than buying it from the physical store as these online stores give best offers at best prices.

5. Channeling offline and online store
Multiple devices enhances the UX by bridging the gap between online store and in-store. With the use of multiple devices retailers can make benefits. Omni-channel marketing gets power to work as a link between online and offline stores, thereby increasing the conversion rate.

The frequent use of multiple devices will actually transform the future of online shopping, breaking all the records till now.

Online Shopping

The Future of Online Shopping, A Shocking Forecast

May 9, 2015 By admin

According to a report by “statista.com” B2C e-commerce sales worldwide will reach a whooping 2345 billion US dollars by 2018. It was just 1471 billion US dollars last year.

Online shopping has spread around the world. Regardless of numerous reasons, online shopping is what people do frequently. Due to this the GDP rate of the world is increasing.

Online Shopping

Another report by Statista shows, B2C e-commerce accounted for 0.92% of the global GDP in 2013. It is forecasted to rise to 1.61% globally by 2018.

Huge success for online shopping has created a grave situation for physical stores. It is believed that in the coming times shopping will completely turn digital. Here’s why…

Physical Shops Are Closing
It’s possible that you have witnessed the closing down of shops in and around your area. It is also entirely possible for you to see the slow transition from physical stores to e-commerce stores.

Today, modern businesses start as online venture and then opt for physical store. Take for example, my friend who is a budding costume designer, features her clothes through her online outlet and doesn’t own any physical store. However, she is prospering with a substantial profit and looking forward to have a physical store in the near future.

Moreover, physical stores are becoming as a medium to woo customers online. That’s where Omni channel marketing comes into play and has changed the marketing scenario entirely.

Online shoppers are rising every hour
The other side says that online marketing is prospering with big online retail brands like eBay, Amazon, Birch box and similar online marketplace.
• The share of total online retail has changed drastically over the years. It has risen from 5% in 2009 to 10% in 2014, as written in economist.com.
• The total number of online shoppers in 2014 was 196.6 million.
• According to a blog post published in Business Insider, 18 to 34 is the age demographic who are spending more on online shopping in a year. This batch spends about $ 2,000 annually on E-Commerce.

Why is online shopping growing so acutely?
One of the chief reasons why online shopping has prospered is because it offers you full comfort. It lets you buy from your desk itself. No physical store gives that amount of comfort to let you get what you want with just a few clicks.

Online shopping provides retailers a weapon to track their prospective visitors and obtain consumer data. Through this data they get the following information:
• The definite location where the majority of the customers are located.
• How these customers reached their page.
• What kind of websites they visit.
• How quickly they go through the shopping process.

With this kind of information, any online store can change the business strategies to draw in more visitors and cater to their needs better. However, for a physical store it may turn quite tough to acquire such kind of exclusive data.

It is hard to predict where consumerism will reach in next 10 years from now. Although the signs are quite positive to assure that the online shopping is certainly the future.