To pin down the objective of increasing sales, a retailer uses every possible marketing strategy. To achieve this objective you have to first pass the tough competition, understand critical technology that is getting advanced every minute and appease extremely volatile customers with a moody behaviour.
As a matter of fact, we can’t halt the pace of the competition and the augmentation of cutting edge technology. So, what do we do?
The only panacea to this situation would be to use best platform like Magento that help amplify user experience. Moreover, it’s just not about designing and creating your e-commerce store, featuring, marketing and optimizing are also important elements to drive unending traffic.
Before going any further, answer these questions from customer point of view.
• Was it easy to find the online store?
• Is the store simple and easy to understand?
• Is it tough to get through the checkout?
• Is the website content compelling enough?
• Will the service convince me to draw money out of my pocket?
Let’s discuss these fundamental questions to retrieve our answers and you’ll probably have the answers to accelerate sales as well.
1. Is it easy to find the store? Is your website discoverable?
A good SEO strategy gives a boost to website ranking. Analyze some of the best SEO (search engine optimization) practices and deploy them on your website. There are numerous Magento Extensions in the market that assure to make your website more search engine friendly.
To surcharge the SEO initiatives for your website, install the latest version of Magento. Avoid long tail links, write good descriptions and use lot of images in the website (category and product page). Add keyword rich products, pages and product tours/guides. Make your e-store directly available by creating a “robots.txt”
2. Was the store simple and easy to understand?
Make sure that your online store is simple. Messy and disorganized website doesn’t let the visitors explore through the pages and entice them to purchase any product. Therefore, make sure that your website is clean and organized in a systematic manner. Along with that, keep the design of the page simple and remember to keep the items limited by exhibiting it on one page or on few pages.
3. Is it tough to get through the Checkout?
Online sales are greatly influenced by the Checkout and revisits. A simple checkout with limited steps is always in complete harmony with your customers. Make it a single page effort with minimum areas to fill, ask them to fill only the necessary fields. Avoid compulsory registrations and make it optional.
A website that uses tricky technologies (AJAX and Flash) will certainly make things more complicated. As for some customers who are using an old browser or a particular device which doesn’t support this technology will create complications. So keep it short and simple.
4. Is the website content compelling enough?
The purchasing decision of the customer counts on various factors. All types of content (text, images, videos, etc.) should build instant interest for visitors. Write interesting and simple product description. Make it more convincing by adding an image to the text.
To write compelling text, focus on how customers will take it? Stress more on benefits than on the feature of a product. Moreover, use action verbs and active sentences to engage customers.
5. Will the service convince me to draw money out of my pocket?
Driving traffic isn’t enough. It’s also about converting visitors into customers, convincing them to draw money out of their pockets. Here is what else can be done to make things happen:
• Use views and reviews to bend your visitors to turn into customers
• Use security badges to build trust in your product and services
• Offer free shipping
• Optimize your website with proper location of banners and buttons that grabs eyeballs
• Use the colour therapy
Market scholars strongly believe that the future of online shopping is very bright. So it makes sense to be part to this wonderful future and make maximum out of your Magento website’s potential.