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visitors ditching your website

10 Reasons Why Visitors Are Ditching Your Website’s Checkout

May 22, 2015 By admin

visitors ditching your website

“Customer experience is a catalyst of transformation”, says Christine Crandell

This catalyst works through friendly experience, which has no space for complications or boring things. It has to be made entirely in a way to give joy to customers while they make a purchase from your online store.

For instance, you managed to bring customer till the final purchase page. But then a not-so-friendly checkout page made your customer immediately leave the website.

“You missed a great opportunity by a narrow distance”

Complicated checkout can be a major turn-off for visitors. As 11% of the visitors leave your website because of a complicated checkout. To make it more clear, let’s discuss 10 reasons why your checkout is not working out well:

• You’re forcing your customers to do what they don’t like by pushing them to fill the registration. This means that your checkout lacks the guest checkout option.
                         

          “14% of those who abandon cart do so due to a lack of guest checkout options”

• Your make it extremely boring when you have too lengthy checkout. At times every step demands a single page perhaps it acts a lengthy unending train.

• You are distracting your customers by marketing at the dead-end of the buying process. Up selling at the checkout is a major turn off for many customers

• You haven’t made it clear on how to go ahead.

• You have shocked your customers by demanding extra tax charges for shipping.
             

       "22% of those who abandon the cart complain of being surprised by shipping costs at the checkout"

• You’re making your likely customers fill fields that they have filled before.

• Unorganized checkout

• No discounts means no purchase

• Unfriendly credit card errors

• No security information for checkout
                 

      "40% of shoppers are hesitant to create an account because they expect to receive spam"

A great website offers easy-to-fill forms and have everything which gives customers a wonderful user- experience. Here are 10 tips for designing a user-friendly checkout.

Creating Registration optional: Don’t force your customers to do things which they don’t like, give them the freedom to share information. Make the registration optional and provide them the option of guest user.
Checkout as a guest

Save the cart: Online buyers must be provided with an option to save their cart and make them available when they want to purchase it.

Creating a compact Checkout form: Crisp and to the point forms makes the checkout hassle free. Use a short checkout where you ask just for the basic questions. For Magento users one page checkout is a great option which is quite compact and is exclusive of unwanted steps. The extension doesn’t have any unnecessary steps, it only has necessary and relevant fields. Moreover, it boosts the entire buying experience.
one page checkout

Avoid display of extra shipping and tax cost: Nobody would ever want to pay extra for anything. Keep things transparent in terms of shipping and tax. You can absorb the shipping cost in the item itself. When you display the product cost, display it with the merged shipping cost.

Return policy: It is not necessary that if you have a return policy your customers will likely use it. You have a good product and great service, why do you need to be scared at all. A return policy gives customer confidence to do business with your online store.

Include trust section: Your customers want a reason to trust you if they are first time buyers. Display assurance texts or security logos to make them trust you.

Error-free Checkout page: Ensure that your checkout process doesn’t posses any kind of errors. Avoid asking the same questions again and again.

Highlight your offers: Extra benefits and rewards are contemporary icons for instant attraction. So, offer your visitors with royalty programs and discount coupons. This will make a shopper get hooked to shopping and buy further.

Show clear and progressive process indicator: Don’t leave your customers stuck at any point, guide them through every step. This way they will have a clear idea of the whole process.

Display the progress bar indicator, as it will show them each and every step of the transaction. This will guide them through the next step, thereby, giving users a sense of control and building their confidence to buy the product.

Keep a Functional ‘Back’ Button: Customers may feel like going to the previous page to recheck something or to rethink about the purchase. If the repeated click shows an error message the customers will have to redo the entire process. This can be pretty frustrating for them. So better keep a “Back” button handy.

Checkout page is gaining importance as compared to other factors of customer experience. This is because they help the conversion rates to increase many folds if they are made workable and hassle free.

Extra Charges

Why Should You Start Tracking Abandoned Carts?

February 25, 2015 By admin

Out of every 100 visitors who put something in their cart, nearly 68 of them backed off without making the final purchase” How does it sound?…

Obviously, not good! Wikipedia says that the average rate of everyday abandonment for online railers is 67.91%. The eye-popping statistics leaves every retailer with a deep note of concern to track and kill it with every possible method.

A great problem of the online retail industry is that visitors put items in their online shopping carts and leave the website before purchasing anything. This results in the abandonment of the carts where the customer had put the .

Why do more than half of the visitors do it?- The pivotal questions, to track down the abandonment of carts. Let’s figure out what are the reasons which embarks such menace in your online store:

1. Why pay extra for Shipping

The basic psyche of a consumer is to gain more by paying minimum. Now when he starts putting items in his cart, he expect that the tag price is the sole amount he has to pay. But, what if he had to pay extra for shipping and taxes? Certainly he will choose to abandon his cart.

Extra Charges

There are several reasons for a visitor to drop the idea of shopping at your store. Unexpected or extra shipping prices greatly affects the purchasing decision of the visitor and deters your sale. Most of the time, the shipping cost is unveiled in the final step of the purchase and customers feels deceived/fooled by it. Shipping costs are also perceived as an added business for the company with no profits from the customers side, so they think its not their responsibility.

Embrace the shipping cost with a tag line “FREE SHIPPING”, it is nevertheless an added enticement to purchase more.

2. Filling complicated checkout, escorts website checkout

Lengthy and complicated checkout is like an unnecessary hurdles for the consumer which they don’t give even a look to overcome.

The average checkout page consists of FOUR pages which is too much. A survey says that if a checkout exceeded six steps it loses the interest of your prospective customer. On the other hand if its complicated 10% of your visitors will betray/deceive it on the spot.

Make your checkout more petite and simple. Several checkout options are there in the market today, like if you have a Magento website, its retailers can streamline the checkout process with an One Page Checkout Extension to keep it customer favorable.

3. Payment gateways

To sell, money must swap hands and for that you need easy transaction of the payments.

wayofpayment

To increase the sale your basic aim is to provide a good customer experience. When a customer buy from your store he is giving money in exchange for a product, he expects simple payment without any complications and that’s where you lack if you don’t provide multiple payment gateways. Cutting-edge sales platform provides multiple currency acceptance and this is how you can counter it.

4. Other Reasons:

  • Your online store may not be the right place to shop if you lack return policy. Remember a return policy is focused to increase the purchasing rate by gaining the customers confidence rather than alluring invited for returns. Portraying a solid return policy adds as an asset to the website.
  • Some visitors simply use the shopping cart for the research- possibly to get an idea about how much will the entire purchase cost.
  • Another reason  for the abandonment is that the visitor must have filled his cart to get a discount coupon, thinking it will streamline his purchase.

Hefty investments for the promotion of the brands are useless if you don’t go by tracking your abandoned carts. Therefore, rectifying your abandonment mistakes and get more conversion rates. As more will be the conversion more will be the amount of ROI.

 

7 ways to optimize your Checkout for minimizing abandonment

January 15, 2015 By admin

waystooptimize

Checkout is an influential aspect which drives customers to re-visit your website and recommend it further. One of the prominent reasons for the people to shop online in the first place is to get convinced by the services provided by the website. Customers convenience at checkout excluding all the complexities stimulates the customers interest and strengthen the bond. But what when your checkout is not in harmony with the visitors or customers. To ensure that you don’t deter your checkout I have listed 7 ways to optimize your Checkout for minimizing abandonment:

1.Avoid compulsory Registrations: Filling a checkout process might take just two minutes. But it can be assumed by the consumer as a procedure which demands too much effort. Generally a customer intrudes a website with a thought process to purchase an item and not to make an everlasting relationship. Consequently imposition of a compulsory registration may result in abandonment, building a negative image of the website in the visitors’ eyes. Therefore, cut short your registration or render it in a prominent place with minimum complexities and without any force imposition.

2.Ensure the Checkout area is isolated or self-contained: When the customer has reached the checkout, keep them completely concentrated on filling the checkout by making it completely isolated and self contained. Avoid placing any kind of distractions and unnecessary information.

3.Keep the Checkout short: Having a lengthy and complicated Checkout is pointless when it can be made compact and viable with few necessary questions in a single page. Avoid fields that comprises of your back-end and marketing needs. The addition of only absolute essential questions such as home address, name etc will boost the website with an amiable environment. On the other hand addition of every unjustified field will accelerate the chances of abandonment of the site.

4.Make it as simple as possible: A checkout which is infused with difficult fields and possess several unending pages will certainly escort the abandonment of the website by the visitor. Moreover, a website using tricky technologies such as AJAX and Flash will make things more complicated. For customers using an old browser or a specific device which doesn’t support this technology will evidently create complications. The simpler the better.

checkout

5.Improve website’s navigation: When navigation comes, one can easily get astray in a website which offers numerous products and services. A website’s navigation which is thought over enables a customer to easily put product in the cart and continue browsing without losing a single product or navigation. Navigation becomes simpler when breadcrumbs function is added to the website, it enables the customers to jump through the categories of the product without addressing website menu.

6.Offer an array of safe payments: Offer an array of payment options: easier and alternative payment options increases the rate of sale. Suppose your customer has a cart to purchase, but in addition he has a PayPal and Amazon account. In this case we can easily give him an option to use whichever method suits him. Moreover, you may also counter customer who would like to pay through bank transfer, eChecks and Bitcoin. The more flexible payment will be a consumer turn-on.

7.Fix the delay in page loading: Delay by every second in the loading of a page minimizes the conversion rate to a great extend. Fix this issue at your back-end. If still the delay continues show the loading time on the page. Keep your customers informed about the time of loading.

An efficient checkout is the live-wire of your website and customers need for an easy checkout should be the foremost consideration for the accelerated business sales. The experience you provided by you on your website decides the level of customer satisfaction. Moreover, it also determines the rate of conversion and customer getting bounced back. The points discussed above will make your website an accepted friend of your customers and visitors. It will certainly decline the rate of abandonment.