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The Secret Of Mobile Commerce Made Easy – [An Infographic]

August 1, 2018 By Tuhina

Today, online business is a huge industry with the rise of the mobile platform that allowed a massive expansion of the industry. Mobile trade is the pike of turning into a multi-billion dollar industry, and it’s the ideal opportunity for shippers to pay heed and get the opportunity.  The web and other technological advances have absolutely changed the way we do things nowadays. The expanding utilization of mobile gadgets acted as another antecedent to change, and that change led to the rise of mobile commerce trade, also known as m-commerce.

It is safe to say that m-commerce is an upgraded version of the e-commerce business. In fact, m-commerce has been characterized as the lead in online business activities using mobile or cellular gadgets. If business transactions involve the use of wireless telecommunication networks, then it is highly likely to fall under m-commerce.

Features of Mobile Commerce:

1) Mobile can offer a highly personalized experience
2) Mobile is a time-efficient device
3) Mobile is trendy
4) Boosting retail activity

Here is the infographic by davesweney show how mobile commerce made easy shopping for customers.

Mobile is taking the fashion retail industry by storm. The customer’s need for on-demand buys has seen brands and stores rapidly adjust to their audience as a means of providing the best possible shopping experience.

Mobile commerce isn’t coming — it’s here and developing. Its popularity will keep on the surge as more consumers move toward becoming keen with their gadgets and mobile technology advances.

Cross Selling and Up Selling: A Consumer Driving Magnet

April 4, 2015 By admin

The world of e-commerce tirelessly works towards the chief objective to do more sale and earn larger profits. The objective thrives in an arena where even customers look for better options. The need is to make the ends meet.

Cross Selling and Up Selling

To go with customers perspective, most of the time people are sure only about their specific needs and some know a tiny bit of the way they will get satisfied with. Now to come back to the reality, there is a fine line between making a recommendation and trying to sell more. That too when they know that customer don’t find this cool enough, to stimulate their interests. However, if things are done in the right way wonders can be done, this is what the following Facts and Figures say:

The Fact
When Cross-selling and up-selling techniques(delicate tools) are used properly, they delight both customers and businesses is a fantastic way.

The Figures
In a survey carried out by Internet Retailer, about 35% of sales is generated by Amazon through cross-sales.

Cross selling and up selling, the difference
Proper implementation of cross selling and up selling phenomenally boost the sales at your online store. To streamline the entire phenomena let me tell you the basic difference between the two:

Up selling is a sales technique through which a vendor persuades the customer to purchase more expensive items and other add-ons in an attempt to make a more sale. Often, shops show certain options that are necessary and expensive, but very similar to the main product. For instance, if you are selling a cell phone, up selling will be offering the same cell phone with a metal body, or with additional configurations.

Cross selling is the practice of selling an additional product to an existing customer. For instance, if you are selling a cell phone, you can offer a cell phone cover and some free apps.

Cross selling and up-selling works in a great way for the existing customers. However, it advances benefits with the fresh visitors. The technique show more items of varied types (out-sellers, items with best review, best sellers) to the customers. Presenting more options with suggestions (reviews and most sold product) which creates a good impression in-front of the customer. Resulting in the rise in customer satisfaction and builds stronger trust. Apparently, the rise from the total regular orders will be seen. And therefore, boosting the conversion rate of the online store.

Cross selling and up selling works well everywhere. You can use it before purchase along the product/category page, right below the main product or in the sidebars and sometimes both the ways. During the purchase it can be used in the shopping carts and checkout and abandonment emails. However, after purchase you can follow your customers with the follow-up mails.

The technique of up-selling and cross selling is very effective. However, you can certainly boost it by following these tips:

Don’t overload your range with options: Too many options creates confusion for your customers. Be smart while picking related products, choose relevant and less. If you are still thinking to show a number of items, display it with carousel.

The key tool is to be RELEVANT: Showing radically different items is not a good practice in up sell. This can also refer to different brands. For instance, you are showing an iPhone to a user who’s looking through a low budget Android phone, is a wrong tactic. Similarly, products with a different set of features and completely different prices are not an appropriate up sell. Always, remember that both the products should satisfy a customer’s need.

Don’t stick to Fixed Prices: Product cost along with coupon codes and discounts, shipping, customer reviews, branding are the important factors which influence customers decision making process. So, if your up selling suggest an item that satisfies one’s needs, the chances of customer’s hesitance with the higher price will decrease.

Value proportion: If you want your customers to select another variant, assure that you have a value proportion for it. Always answer these first Why will customer spend more money on it? What will he receive from it?

Check how it looks on mobile: View how your cross-sells and up sells look on a tablet and mobile. Not to ignore that majority of our consumers shop from mobile phones. So, keep a check on the reality, it might be looking quite promising on the desktop screen, but very different on your mobile screen.

Keep it short and personalize the headings: If you are looking forward to put a suggestion on checkout, don’t add a new step to the process of checkout. In place of it, try using checkboxes and radio buttons instead. Also give a personalized touch to the heading, as it stimulates customers interest.

Omni Channel, The Retail Revolution

February 21, 2015 By admin

With change in technology, the channels to harness customers have also changed, resulting in a completely new approach to market products. Today, consumers increasingly use digital technologies and devices at every step of their buying journey. Smart retailers have exploited this consumer behavior by marketing their product through Omni channels.

What exactly is an omni-channel marketing?

Omni-channel marketing targets seamless consumer experiences across all available marketing channels such as e-commerce, social networks, cataloguers, radio and television, conventional brick-and-mortar or any other channel through which you tap a consumer.

The pivotal point of omni-channel is to embrace an inbound approach, placing consumer preferences at the core of every strategic decision instead of just throwing the brand at them. Moreover, the end goal is a successful one-to-one relationship constantly boosted by successive brand-consumer interactions.

The principal move here is to blur the boundaries between different channels and build a comprehensive strategy that is built on various sources of consumer choice data. Retailers might realize it sooner that it is not often their in-house strategies or promotions attracting consumers, therefore the brilliance lies in leveraging third party.

There are several strategies to provide a more cohesive shopping experience. Here we draw light on top four ways to embrace Omni-Channel retailing:-

Omni-Channel

E-commerce

As technology becomes more robust, it gives a boost to business by offering comprehensive, personalized shopping experience. The in-stores of e-commerce websites help customers to know product in a better manner. Lets say a consumer is buying a dress an online store.

The online platform should give the consumer a holistic information about the availability of size, colour and shape if it’s a dress, a detailed configuration if its an electronic product etc. In detail a consumer gets information about buying history, clothing size and color, product descriptions, images, exciting offers and much more. This permits retailers to deliver comprehensive product guides to each individual consumer.

Mobile Application

The consumer prefers personalized shopping experience. It becomes very easy to access information through a single touch on the phone, building a positive brand name and this practice only showcases what they want rather than giving a generic sales pitch. Mobile Apps offers a holistic knowledge about in-store & e-commerce sales and events to the customers as they shop.

Social Media

Peer-to-peer communication is the most powerful method to sell a product. Brands using social communities are stepping out of the traditional advertising model and allowing customers to help build the brand name through their own discussions and recommendations.

Social Media networks play a big role in providing an omni channel shopping experience as it lures more consumers to the store. Social media based on location like Foursquare and Facebook allow businesses to use social channels to market products to local customers. These websites engage mobile users to interact with their friends via “check-ins,” showing who has stopped where and their comments.

Reviews and Testimonials

Review and testimonials on the websites, social media and other areas turn out to be a powerful indirect advertising tool. Review is a source through which a customer access information regarding the quality of the product. Moreover, it also helps strengthening customers decision to buy a product. Reviews and detailed product information presented while shopping creates a comprehensive buying experience that can help drive sales.

So, the retail world is experiencing a revolution in the manner of marketing products with new strategies focusing towards a record breaking profit. If you are still out of the Omni channel marketing start leveraging it now to gain the maximum surplus.

 

Mobile Commerce

Mobile Commerce: The future of E-commerce

February 13, 2015 By admin

Mobile Commerce

Mobile commerce is spreading like a wildfire. Indeed, it has taken the larger chunk of E-commerce market and will soon dominate the online promotional channel.

A recent research analogy done to find the conversion rate for PC/laptop, mobile phones and tablets reveal astonishing results. Nearly 78% of mobile users, seeking business information, end up in a sale, while it is just 61% for PC/laptop users and 64% for tablet users. It is clear that mobile searches overpower searches done through PC or a tablet, with a significant margin.

Some more figures

More interesting are the figures from last year for Mobile E-commerce. Approximately 55% of the time spent on E-commerce happened through a mobile device, while the revenue generated by Mobile E-commerce was around $41.68 billion dollars. That is huge and something that companies can’t ignore anymore.

Yet again, Statista’s latest m-commerce survey on sales in the United States showed a revenue of  48.9 billion U.S. dollars. This includes 8.89 billion dollars coming from the mobile downloads and in-app revenues.The pace of growth shows no signs of turning sluggish. The forecast for 2016 are equally optimistic with an increase of 57.75% in the world’s mobile phone users.

What does this mean for your business? 

This means that the key strategy to achieve success for any business is to be ‘mobile-ready’ first. This year more companies are investing in creating premium mobile experiences for their customers.

The journey to built a ‘Mobile friendly online store’ starts with equally matchless tool, Magento.

The infiltration of mobile commerce as a dominant channel to achieve profits has also led to the proliferation of numerous website development platforms. But, the most responsive and robust among the entire crew remains to be Magento.

With about 30% market share to its credit, Magento is the most chosen e-commerce platform today. According to Alexa, over, 34% of the top 1 million websites use it for their online business.

Magento is completely designed to host websites for any screen size, enrapture audience interest and giving them an amazing experience. In the past few years, innumerable online stores have chosen Magento to grow their small business into large profit generating businesses, nurturing the channel of m-commerce.

Moreover, Magento has significantly changed the m-commerce topography by decreasing the cost and time-span required for creating a mobile responsive website. This is why smart marketers have rightfully leveraged customer behavior to market their brand and value proposition using Magento. This platform brings a responsive and seamless experience for the shopping cart and checkout  which makes it a more preferred choice.

But leveraging the benefits of this channel requires precarious balance of a fulcrum, which only an experienced team of Magento developers can give you. With limited knowledge of Magneto and its architecture you will find it difficult to utilize its complete functionality. That’s where Magento Ocodewire will help you.

So don’t think, act! 

Give us a call or write to us. Mobile commerce is ready to offer you growth, so let our Magneto development team help you discover the hidden profits that even you didn’t know existed.