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Accelerate Sales on your Magento Store

5 Things you should do right now to Accelerate Sales on your Magento Store

July 21, 2015 By admin

To pin down the objective of increasing sales, a retailer uses every possible marketing strategy. To achieve this objective you have to first pass the tough competition, understand critical technology that is getting advanced every minute and appease extremely volatile customers with a moody behaviour.

Accelerate Sales on your Magento Store

As a matter of fact, we can’t halt the pace of the competition and the augmentation of cutting edge technology. So, what do we do?

The only panacea to this situation would be to use best platform like Magento that help amplify user experience. Moreover, it’s just not about designing and creating your e-commerce store, featuring, marketing and optimizing are also important elements to drive unending traffic.

Before going any further, answer these questions from customer point of view.
• Was it easy to find the online store?
• Is the store simple and easy to understand?
• Is it tough to get through the checkout?
• Is the website content compelling enough?
• Will the service convince me to draw money out of my pocket?

Let’s discuss these fundamental questions to retrieve our answers and you’ll probably have the answers to accelerate sales as well.

1. Is it easy to find the store? Is your website discoverable?
A good SEO strategy gives a boost to website ranking. Analyze some of the best SEO (search engine optimization) practices and deploy them on your website. There are numerous Magento Extensions in the market that assure to make your website more search engine friendly.

To surcharge the SEO initiatives for your website, install the latest version of Magento. Avoid long tail links, write good descriptions and use lot of images in the website (category and product page). Add keyword rich products, pages and product tours/guides. Make your e-store directly available by creating a “robots.txt”

2. Was the store simple and easy to understand?
Make sure that your online store is simple. Messy and disorganized website doesn’t let the visitors explore through the pages and entice them to purchase any product. Therefore, make sure that your website is clean and organized in a systematic manner. Along with that, keep the design of the page simple and remember to keep the items limited by exhibiting it on one page or on few pages.

3. Is it tough to get through the Checkout?
Online sales are greatly influenced by the Checkout and revisits. A simple checkout with limited steps is always in complete harmony with your customers. Make it a single page effort with minimum areas to fill, ask them to fill only the necessary fields. Avoid compulsory registrations and make it optional.

A website that uses tricky technologies (AJAX and Flash) will certainly make things more complicated. As for some customers who are using an old browser or a particular device which doesn’t support this technology will create complications. So keep it short and simple.

4. Is the website content compelling enough?
The purchasing decision of the customer counts on various factors. All types of content (text, images, videos, etc.) should build instant interest for visitors. Write interesting and simple product description. Make it more convincing by adding an image to the text.

To write compelling text, focus on how customers will take it? Stress more on benefits than on the feature of a product. Moreover, use action verbs and active sentences to engage customers.

5. Will the service convince me to draw money out of my pocket?
Driving traffic isn’t enough. It’s also about converting visitors into customers, convincing them to draw money out of their pockets. Here is what else can be done to make things happen:
• Use views and reviews to bend your visitors to turn into customers
• Use security badges to build trust in your product and services
• Offer free shipping
• Optimize your website with proper location of banners and buttons that grabs eyeballs
• Use the colour therapy

Market scholars strongly believe that the future of online shopping is very bright. So it makes sense to be part to this wonderful future and make maximum out of your Magento website’s potential.

Block Hacker

Five Techniques to block hackers from reaching your Magento Store

April 8, 2015 By admin

Since trust builds on security and trust is the major ace for every online store, e-commerce security becomes the principal demand of every retailer.

Now, as Magento is the chosen software among all e-commerce softwares, it is more vulnerable to get attacked by hackers. Security breaches love to create spam for your customers, demeanor shipping campaigns steal your customers information which includes their credit card details.

Block Hacker

Stealing user data, spamming, breaking and entering are the nefarious elements which seizes your website to do wary activities. You must be thinking how to deteriorate their entrance to our Magento stores? Worry not! Magento already comes with numerous built-in security features. But, there is always more which can be done to make it completely bulletproofed. Lets have a look at what else can be done.

Here are ten proven techniques to block security breaches from entering your Magento Store.

1.Create a custom admin path: An unaltered path makes it easy for hackers to navigate through admin page and use Brute Force Attacks to open up gateways to guess your user name and password.

It is recommended that you constantly change the admin path. But remember when you change it, don’t alter the “ Admin Base URL” settings in the admin segment of the system configuration. In case, you don’t do it, it will crack Magento by averting you from accessing the admin panel. Rather, locate “

By now, you’ll be able to access your admin panel via the most unguessable location. Mochary.com/store/Mer25x.

To strengthen the entire process follow these tips:
• Go for a long and complicated Admin Username and Password.
• Keep your Magento admin password entirely unique.
• Don’t save the password on your PCs and laptops.
• Update your passwords before and after working with outside developers.

2. Use Two-Factor Authentication: Two-factor authentication extensions guarantees that only trusted devices can access your Magento back-end.

This provides an extra coating of security which demands you to know your unique username, password and security code which is randomly generated. Just after 30 seconds of the entire process on a smartphone app you will be able to purchase from the Magento Connect Marketplace. Thus, strengthening the security of your website.

3. Limit Admin access to only approved IP addresses: 
In case the points discussed above were not enough for you (because of PCI compliance requirements), then you can certainly restrict admin access to only the IP addresses you have whitelisted.

This can be done through Apache directive Location Match:

<code>
<LocationMatch “admin”>
Order Deny,Allow
Deny from All
Allow from 10.10.10.0/24
</LocationMatch>
</code>

However, in the above example always remember to change “admin” to your fresh and unique admin login page. Now, as previously I have used “ ” In this article I used “ Mer25x” as the unique admin login page, therefore, I will switch “admin” to “Mer25x”.

4. Require HTTPS/SSL For All Your Login Pages:Every time you use your username and password without an encryption connection, you take the risk of getting seized by a hacker. Banish this possibility by using HTTPS/SSL in Magento.

You can do this effectively on the “System” tab in the main toolbar and by choosing “Configuration” from the drop down menu. After this click on the “Web” tab from the left hand navigation and then select “Secure” in the main window. Here you can alter the base URL of your store. Next, select “Yes” for both”Use Secure URLs in Admin” and “Use Secure URLs in Front-end”. Thereafter, click the “Save Config” button on the top of the page and get started.

5. Use a secure FTP: One of the simplest ways to hack a Magento store is to intercept an FTP password. To block this happening, use secure FTP passwords and FTP-SSL (Explicit AUTH TLS) or SFTP (SSH File Transfer Protocol).

Now if you want a higher level of security, I will recommend you to use SFTP and a Public Key Authentication. Also, limit unsecured FTP access to prevent unpleasing scripts from creating havoc.

Other security measures that you can take to boost the security of your website are:
• Change your file permissions
• Secure your Local.xml file
• Lock your Magento connect manager
• Disable any dangerous PHP functions
• Disable directory indexing
• Use only trusted Magento extensions

Always remember to go with the latest version of Magento. As they often come out to shield recently discovered security risks in the software. Keep your anti-virus software which is up to date. A secure website is a hassle free website which diminishes a major headache and improve the conversion rate by increasing the trust factor.

Magento Tutorial: How to Add CMS Page in Your Magento Store

April 9, 2014 By admin

As we know Magento is most popular eCommerce solution for online stores or to sell the products on the site. There are number of pages in the Magento sites like home page, product pages, categories pages & CMS pages. CMS pages are the pages which makes your website complete with the additional content. Theses are static pages such as home page, about us, terms & conditions, customer service pages etc that provide information about a web store and are managed through the backend panel. Each page possesses its own URL address.

In this blog, we helps you to create CMS page in your eCommerce Magento store. First go to CMS -> Pages. After that you can see all the existing CMS pages there with their Page Title, URL Key, Layout, Status, Date Created, Last Modified & Action.

cms

 

1) To create new CMS Page click on the Add New Page button. First you will see there, Page Information in which you can set the following data:

magento cms page information

 

Add Page information on the below block.

– Page Title: Enter the page name here, it must be simple & clear because it will appear in browser.

– URL Key: Enter the page URL here, according to your preferences & if possible add keywords.

– Store View: If you have multiple stores, this field allows you to select which store/stores the CMS page applies to. Use the Ctrl key to select multiple stores.

– Status: Set enable to make page visible.

 

2) Create & add content for the page from right side menu, click on the Content

cms page content

 

– Content Heading: Enter the title that you would like to visible on the page.

– Check the large content block after the content heading block. Create content & update the page related information there with HTML and CSS, according to your preferences.

– To access it, click the Show/Hide Editor button above the content box. With the editor you can easily insert photos, create links and tables, format your text.

 

3) Set page layout, click on the Design from right side menu bar

page layout

 

– Page Layout: This is the first section of the Design tab. The layout you set here will be the standard layout for your page. Select the number of columns in the drop down field that you would like to use in CMS page. ( 1 column: It means the content will be visible only on the page, 2 columns: It means the content will be visible in a large column with either a right or left sidebar, 3 columns: It means the content will be vissible in the center with a sidebar on both sides)

– Layout Update XML: Use to update the displayed layout information.

 

custom design

 

 

 

 

 

 

– Custom Design From/To: Set the dates your custom design will be active for. Click on the little icon next to the field in order to open a calendar.

– Custom Theme: Select a previously created theme for your custom design.

– Custom Layout: Pick the number of columns you would like here.

– Custom Layout Update XML: Use XML in this field to customize your layout.

 

4) Add target keywords, click on Meta Data from right side menu.

meta data

Add the keywords & phrases for search engine

– Keywords: Enter the targeted keywords here.

– Description: Enter the information that you want to appear in search results.

 

5) After all this settings, save the page by clicking on Save Page or Save & Continue Edit.