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Accelerate Sales on your Magento Store

5 Things you should do right now to Accelerate Sales on your Magento Store

July 21, 2015 By admin

To pin down the objective of increasing sales, a retailer uses every possible marketing strategy. To achieve this objective you have to first pass the tough competition, understand critical technology that is getting advanced every minute and appease extremely volatile customers with a moody behaviour.

Accelerate Sales on your Magento Store

As a matter of fact, we can’t halt the pace of the competition and the augmentation of cutting edge technology. So, what do we do?

The only panacea to this situation would be to use best platform like Magento that help amplify user experience. Moreover, it’s just not about designing and creating your e-commerce store, featuring, marketing and optimizing are also important elements to drive unending traffic.

Before going any further, answer these questions from customer point of view.
• Was it easy to find the online store?
• Is the store simple and easy to understand?
• Is it tough to get through the checkout?
• Is the website content compelling enough?
• Will the service convince me to draw money out of my pocket?

Let’s discuss these fundamental questions to retrieve our answers and you’ll probably have the answers to accelerate sales as well.

1. Is it easy to find the store? Is your website discoverable?
A good SEO strategy gives a boost to website ranking. Analyze some of the best SEO (search engine optimization) practices and deploy them on your website. There are numerous Magento Extensions in the market that assure to make your website more search engine friendly.

To surcharge the SEO initiatives for your website, install the latest version of Magento. Avoid long tail links, write good descriptions and use lot of images in the website (category and product page). Add keyword rich products, pages and product tours/guides. Make your e-store directly available by creating a “robots.txt”

2. Was the store simple and easy to understand?
Make sure that your online store is simple. Messy and disorganized website doesn’t let the visitors explore through the pages and entice them to purchase any product. Therefore, make sure that your website is clean and organized in a systematic manner. Along with that, keep the design of the page simple and remember to keep the items limited by exhibiting it on one page or on few pages.

3. Is it tough to get through the Checkout?
Online sales are greatly influenced by the Checkout and revisits. A simple checkout with limited steps is always in complete harmony with your customers. Make it a single page effort with minimum areas to fill, ask them to fill only the necessary fields. Avoid compulsory registrations and make it optional.

A website that uses tricky technologies (AJAX and Flash) will certainly make things more complicated. As for some customers who are using an old browser or a particular device which doesn’t support this technology will create complications. So keep it short and simple.

4. Is the website content compelling enough?
The purchasing decision of the customer counts on various factors. All types of content (text, images, videos, etc.) should build instant interest for visitors. Write interesting and simple product description. Make it more convincing by adding an image to the text.

To write compelling text, focus on how customers will take it? Stress more on benefits than on the feature of a product. Moreover, use action verbs and active sentences to engage customers.

5. Will the service convince me to draw money out of my pocket?
Driving traffic isn’t enough. It’s also about converting visitors into customers, convincing them to draw money out of their pockets. Here is what else can be done to make things happen:
• Use views and reviews to bend your visitors to turn into customers
• Use security badges to build trust in your product and services
• Offer free shipping
• Optimize your website with proper location of banners and buttons that grabs eyeballs
• Use the colour therapy

Market scholars strongly believe that the future of online shopping is very bright. So it makes sense to be part to this wonderful future and make maximum out of your Magento website’s potential.

Block Hacker

Five Techniques to block hackers from reaching your Magento Store

April 8, 2015 By admin

Since trust builds on security and trust is the major ace for every online store, e-commerce security becomes the principal demand of every retailer.

Now, as Magento is the chosen software among all e-commerce softwares, it is more vulnerable to get attacked by hackers. Security breaches love to create spam for your customers, demeanor shipping campaigns steal your customers information which includes their credit card details.

Block Hacker

Stealing user data, spamming, breaking and entering are the nefarious elements which seizes your website to do wary activities. You must be thinking how to deteriorate their entrance to our Magento stores? Worry not! Magento already comes with numerous built-in security features. But, there is always more which can be done to make it completely bulletproofed. Lets have a look at what else can be done.

Here are ten proven techniques to block security breaches from entering your Magento Store.

1.Create a custom admin path: An unaltered path makes it easy for hackers to navigate through admin page and use Brute Force Attacks to open up gateways to guess your user name and password.

It is recommended that you constantly change the admin path. But remember when you change it, don’t alter the “ Admin Base URL” settings in the admin segment of the system configuration. In case, you don’t do it, it will crack Magento by averting you from accessing the admin panel. Rather, locate “

By now, you’ll be able to access your admin panel via the most unguessable location. Mochary.com/store/Mer25x.

To strengthen the entire process follow these tips:
• Go for a long and complicated Admin Username and Password.
• Keep your Magento admin password entirely unique.
• Don’t save the password on your PCs and laptops.
• Update your passwords before and after working with outside developers.

2. Use Two-Factor Authentication: Two-factor authentication extensions guarantees that only trusted devices can access your Magento back-end.

This provides an extra coating of security which demands you to know your unique username, password and security code which is randomly generated. Just after 30 seconds of the entire process on a smartphone app you will be able to purchase from the Magento Connect Marketplace. Thus, strengthening the security of your website.

3. Limit Admin access to only approved IP addresses: 
In case the points discussed above were not enough for you (because of PCI compliance requirements), then you can certainly restrict admin access to only the IP addresses you have whitelisted.

This can be done through Apache directive Location Match:

<code>
<LocationMatch “admin”>
Order Deny,Allow
Deny from All
Allow from 10.10.10.0/24
</LocationMatch>
</code>

However, in the above example always remember to change “admin” to your fresh and unique admin login page. Now, as previously I have used “ ” In this article I used “ Mer25x” as the unique admin login page, therefore, I will switch “admin” to “Mer25x”.

4. Require HTTPS/SSL For All Your Login Pages:Every time you use your username and password without an encryption connection, you take the risk of getting seized by a hacker. Banish this possibility by using HTTPS/SSL in Magento.

You can do this effectively on the “System” tab in the main toolbar and by choosing “Configuration” from the drop down menu. After this click on the “Web” tab from the left hand navigation and then select “Secure” in the main window. Here you can alter the base URL of your store. Next, select “Yes” for both”Use Secure URLs in Admin” and “Use Secure URLs in Front-end”. Thereafter, click the “Save Config” button on the top of the page and get started.

5. Use a secure FTP: One of the simplest ways to hack a Magento store is to intercept an FTP password. To block this happening, use secure FTP passwords and FTP-SSL (Explicit AUTH TLS) or SFTP (SSH File Transfer Protocol).

Now if you want a higher level of security, I will recommend you to use SFTP and a Public Key Authentication. Also, limit unsecured FTP access to prevent unpleasing scripts from creating havoc.

Other security measures that you can take to boost the security of your website are:
• Change your file permissions
• Secure your Local.xml file
• Lock your Magento connect manager
• Disable any dangerous PHP functions
• Disable directory indexing
• Use only trusted Magento extensions

Always remember to go with the latest version of Magento. As they often come out to shield recently discovered security risks in the software. Keep your anti-virus software which is up to date. A secure website is a hassle free website which diminishes a major headache and improve the conversion rate by increasing the trust factor.

Performance of Magento Store

Why keep a check on the performance of your Magento store?

April 2, 2015 By admin

The time span a visitor spends on your website is ‘directly proportional’ to the performance of the website. If the performance sinks, the visitor time span decreases and if performance goes up, the visitors enjoy spending more time on your website.

To meet the necessity of a retailer to linger the visitors on your website for a longer period, performance acts as a major factor. It is quite obvious. Good performance means better user experience, which in turn builds a positive image in the eyes of a buyer to make a purchase from your store. This results in increased conversion rate. The continuation of the process, adds more and more people buying from your store and generating more business for you.

Performance of Magento Store

In case you own a Magento store, give yourself a pat on the shoulder. You have already walked the half way, as Magento is positioned on the top spot among open source E-commerce platforms.

But don’t make the mistake of thinking that your store will always perform sky-high since you are using Magento. You’re surely missing out something.

Magento in itself is a heavy CMS and runs slowly if right setting and configuration are not applied to.

How can you rectify few aspects of a Magento store performing badly?

Several techniques answer this question. Let’s discuss a few methods to increase the Magento page-load speed significantly.

Decrease file size of file transfers between webs server and browser: One of the best techniques to significantly enhance Magento store performance is to lessen the size of thee files transfer between browser and web server. In an absolute way you can do this in the following ways:

1. Compressing the CSS and JavaScript will save space of many bytes of data and decline downloading, parsing and execution time
2. Optimize Images by resizing them ( use only the required size, avoid big and extra sizes)
3. Enable GZIP compression
4. Instead of going for as full size, compress it by zipping it. Moreover, it increases your download speed

Reduce the amount of HTTP requests: Loading speed is considered as the most important factor in making the user-experience better. This reduces the number of HTTP requests and get handy with only the limited amount you need. There are a handful of methods available which will let you reduce the HTTP requests and upload a quality web page
1. Merging Javascript and CSS files
2. Combine images by using CSS sprites
3. Enabling the Apache KeepAlives to magnify the communication between browser and server
4. Use only those DOM elements which you require
5. YSlow assist you to design the complete layout with an excellent loading speed
6. Keep the CSS calls on the top and JavaScript calls on the bottom

Executing only the Required Caching Mechanisms: Enable all the caching mechanism from the Magento admin panel (System –> Cache Management). This is what can be done:
1. Improve the speed of the website by implement opcode cache mechanism. It decrease the load on non server when there are multiple request for the same page at the same time
2. Enable Memcache mechanism, as this helps in getting Magento’s heavy hits on your database by caching data away from it
3. Implement Redis, as it will discard the problems occurring while executing TwoLevels Cache Backend (i.e. to use Memcache together with the database). Moreover, it is contemplated as the most superior caching mechanisms for Magento
4. Varnish works as an HTTP accelerator: it acts as a load balancer. Therefore, use it to decrease the load time and reduce the response time
5. Use a content delivery network as it cuts down server load, by serving static content in the form of JavaScript files, CSS files and images through a network of servers informally located to your customer

Use Magento Panel to Optimize Performance:
1. Generally the Magento login mechanism is turned ON, turn it off from the admin panel
2. Turn on the Compilation to compile all the files of the magento installation, this will generate a sole include path to enhance the performance
3. By enabling flat categories and products, you can decrease the bottleneck performance of loading the product and category page

Magento performance optimization is an inestimable task and things may vary from developer to developer. These are just a handful of the points to improve the performance of your Magento store. However, if you want any support and advice, feel free to contact us, we can help you to enhance the performance of your store even better.