A recent report says that for 96% search engine, features are important for purchasing a product and for this 40% of site’s internal search-engine is used.
Magento is a highly notable e-commerce solution which is designed to be search engine friendly by default. Apparently, you don’t need to do much to enhance the on-page SEO of a Magento website.
However, if you still want to increase the visibility of your online store, there are numerous techniques, which can be applied by a website admin. These techniques enhances the site’s visibility by encouraging good search engine ranking.
Here are 6 tips for optimizing SEO techniques in Magento, to make sure that the consumers find the right page in your store, while they are searching for an item.
1) Optimize URL
One of the most important way’s to increase the website ranking is by optimizing URL’s. You just have to adjust the default version to make it more SEO friendly. Canonical URLs need to be checked so that your store is not penalized for duplicate content.
How to do we optimize URLs?
Almost all the steps related to this process can be carried out in Magento’s backend → System → Configuration and set the relative values for web
Catalog including Canonical Meta Tag for Categories and Categories Path.
Tip – Avoid too lengthy URLs. Keep them relevant and short.
2) Page Optimization
Magento’s backend provides opportunities to customize numerous features for the pages created by CMS. Optimize the following areas to acquire maximum SEO benefits:
How do we optimize pages?
Category Optimization- In your site’s backend manage “Catalog → Manage Categories” set up a meta description, page title and URL key for every category.
Product Optimization- To set the same meta variables for each of the products, pay attention to how your images are handled. By default the images are named in your product title, but through navigation to the “images” tab under every “product information” section will be able to give a unique ALT tag and title tags.
Headings – If you are using one of the default versions of Magento, be cautious as it can be detrimental for your website.
3) Direct Navigation Menu
Having a default layered navigation kills your SEO. Whenever new filers are applied new URLs are issued which replicate the authentic category page, thereby creating issues with the SEO. Moreover, when you have number of pages without content accessibility, the search engines leaves a website susceptible to Google’s Panda updates.
How do we counter these issues created by layered navigation?
Big data-rich drop-down menus and footers are in hot trend, but they bring along a big drawback. Excess information makes your page look shabby and not at all appealing. In case your navigation makes up 70% of the content on your page, then search engine will take it as your pages has only 30% plagiarism free content.
Tip – Too many links in the header or footer increase the number of links on your page. This can exhibit your site as a link farm. Do take a note of it and use only a relevant amount.
4) Page Load Speed Optimization
Why is it necessary to keep a check on the performance of your Magento store? To make the big story short, the loading speed of your page is an important factor for a visitor to stay on your website. By increasing the speed of your Magento store you can bring more search leads to your store.
How to increase the page loading speed of your website?
To overcome these issues you can optimize your Magento store through Magento default Meta tags optimization or by creating Google Sitemaps.
Tip – Various tools like Add Google Webmaster Tool , Aim for speed, etc., let you configure your site generation settings.
5) Template Optimization
Heavy templates create numerous issues.
How do we optimize templates?
You can counter template related issues by using lightweight template as the base of your template. Optimized Blank Template- SEO has a lot of scope for development. A blank Magento SEO Theme is developed for your ease, keeping in mind the dependency of the core Magento Blank Theme.
Tip – Clean up the excess usage of headings. Avoid the usage of header in the sides of the columns.
6. Go for Proper Coding
Magento SEO gives complete power to your website to come forts on the search-engines. To have a clear overview with any further Magento related issues feel free to contact us :