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6 Search Engine Optimization Tips For Magento Website

May 15, 2015 By admin

A recent report says that for 96% search engine, features are important for purchasing a product and for this 40% of site’s internal search-engine is used.

SEO Tips

Magento is a highly notable e-commerce solution which is designed to be search engine friendly by default. Apparently, you don’t need to do much to enhance the on-page SEO of a Magento website.

However, if you still want to increase the visibility of your online store, there are numerous techniques, which can be applied by a website admin. These techniques enhances the site’s visibility by encouraging good search engine ranking.

Here are 6 tips for optimizing SEO techniques in Magento, to make sure that the consumers find the right page in your store, while they are searching for an item.

1) Optimize URL
One of the most important way’s to increase the website ranking is by optimizing URL’s. You just have to adjust the default version to make it more SEO friendly. Canonical URLs need to be checked so that your store is not penalized for duplicate content.

How to do we optimize URLs?
Almost all the steps related to this process can be carried out in Magento’s backend → System → Configuration and set the relative values for web
Catalog including Canonical Meta Tag for Categories and Categories Path.
Tip – Avoid too lengthy URLs. Keep them relevant and short.

2) Page Optimization
Magento’s backend provides opportunities to customize numerous features for the pages created by CMS. Optimize the following areas to acquire maximum SEO benefits:

How do we optimize pages?
Category Optimization- In your site’s backend manage “Catalog → Manage Categories” set up a meta description, page title and URL key for every category.

Product Optimization- To set the same meta variables for each of the products, pay attention to how your images are handled. By default the images are named in your product title, but through navigation to the “images” tab under every “product information” section will be able to give a unique ALT tag and title tags.
Headings – If you are using one of the default versions of Magento, be cautious as it can be detrimental for your website.

3) Direct Navigation Menu
Having a default layered navigation kills your SEO. Whenever new filers are applied new URLs are issued which replicate the authentic category page, thereby creating issues with the SEO. Moreover, when you have number of pages without content accessibility, the search engines leaves a website susceptible to Google’s Panda updates.

How do we counter these issues created by layered navigation?
Big data-rich drop-down menus and footers are in hot trend, but they bring along a big drawback. Excess information makes your page look shabby and not at all appealing. In case your navigation makes up 70% of the content on your page, then search engine will take it as your pages has only 30% plagiarism free content.

Tip – Too many links in the header or footer increase the number of links on your page. This can exhibit your site as a link farm. Do take a note of it and use only a relevant amount.

4) Page Load Speed Optimization 

Why is it necessary to keep a check on the performance of your Magento store? To make the big story short, the loading speed of your page is an important factor for a visitor to stay on your website. By increasing the speed of your Magento store you can bring more search leads to your store.

How to increase the page loading speed of your website?
To overcome these issues you can optimize your Magento store through Magento default Meta tags optimization or by creating Google Sitemaps.

Tip – Various tools like Add Google Webmaster Tool , Aim for speed, etc., let you configure your site generation settings.

5) Template Optimization
Heavy templates create numerous issues.

How do we optimize templates?
You can counter template related issues by using lightweight template as the base of your template. Optimized Blank Template- SEO has a lot of scope for development. A blank Magento SEO Theme is developed for your ease, keeping in mind the dependency of the core Magento Blank Theme.

Tip – Clean up the excess usage of headings. Avoid the usage of header in the sides of the columns.

6. Go for Proper Coding
As the templates do not contain clean and optimized code it is recommended to move JavaScript and CSS to an external file. This is how users can cache the files on the first load and the search engines won’t waste time downloading them. Speed is a big factor if you are aiming to gain more traffic. Therefore, optimize it accordingly so that you meet the requirements.

Magento SEO gives complete power to your website to come forts on the search-engines. To have a clear overview with any further Magento related issues feel free to contact us :

Magento SEO: Tips To Optimize Magento E-Commerce Sites For SEO

March 13, 2014 By admin

Magento is the best solution for an eCommerce business, it has many advanced features & functionality which makes it better than others. Magento is a heavy system that’s the reason of slow site speed. Site speed is one of the most important factor in the conversion rate of an eCommerce business as well it help to grab the customers interest toward your store.

To improve the site speed & Magento site performance, you need to follow some basic rules of SEO. SEO stands for Search Engine Optimization, it is an important part of getting the net traffic that you need & helps to make your site more productive as well close to the top of the list of natural search results. There are some important SEO techniques that improve your website performance.

 

1) Create SEO-friendly URLs- Go to System > Configuration > Web > URL Options

– Change Auto Redirect to Base URL to Yes (301 Moved Permanently).Auto base url magento

 

 

 

 

Benefit: Magento installations are set up to use 302 redirect that is temporary redirects, which do not pass link value. So for that, you need to change this to 301.

 

– Set Add Store Code To URLs to No under URL Options

add-store-code-magento

 

 

 

 

– Go to System > Configuration > Web > SEO- Set Use Web Server Rewrites to YesURL-rewritesBenefit: To create the readable URLs.

 

 

 

 

 

– Create a URL key while adding new product/pagemagento-url-key

 

 

 

 

 

 

2) HTML Header Settings for Indexation- Go to System > Configuration > Design > HTML Head

 

– Change the Default Title field with some generic keywords related to store because that will be used on all pages where there is no title.

default-title

 

– Clear the Default Description and Default Keywords fields

magento-default-description

 

– Add your company URL or any Keyword on the Title Suffix field

title-suffix

 

– Use INDEX, FOLLOW on Default Robots field

robots

 

Benefit: Search engine can easily index your website & show it n result page.

 

3) Avoid Duplicacy- Go to System > Configuration > Catalog > Search Engine Optimizations
– Set Use Categories Path for Product URLs as NO

category-path-for-productBenefit: Avoid the duplication in URLs, it can change the URL category.

 

– Set Use Canonical Link Meta Tags For Categories to Yes

Canonical Link Meta TagsBenefit: It prevent to generate the duplicate content when you want to show the same product in multiple categories.

 

– Add Category URL Suffix to /

Category URL Suffix

 

 

– Also, you can use to the rel=”canonical” link to the <head> section of your page to tell the search engines which URL will used to indexed the current page. Add the following line in your code <link rel=”canonical” href=”site url”/>

 

4) Improve the Magento Site Speed

– First of all clean the database log because there are many stores which keep too much of data that they never used.

– Enable all Magento Caches: System -> Cache Managementclear cache

 

– Combine Javascript and Combine CSS files: Go to System > Configuration > Advanced >  Developer- Set Javascript settings and CSS Settings as Yes

combine-jave-script-&-css-file-

 

 

– To decrease the page load time: Go to System > Configuration > Catalog > Frontend- Set Use Flat Catalog Category Use Flat Catalog Product to Yes

flat-catalog

 

 

– To re-index dataUnder System > Index Management, select all indexes and hit the “Reindex Data” submit button.index-management

 

5) Use Descriptive Images: Images are most important part of any website, it is not only attract the visitors toward your store but also help to make website SEO-friendly. So, upload the images with meaningful names & description in a “title” and “alt tag” .

image-description

 

 

6) Create a Sitemap: Go to System > Configuration > Catalog > Google Sitemap

Click the Add New button, in the Filename field enter: “sitemap.xml” then click the Save & Generate button to create the Sitemap.

sitemap 

 

 

 

 

 

Benefit: It helps webmasters to inform search engines about pages on their sites & get indexed faster so that people can find your products easier.

 

 

7) Set up RSS Feeds: Go to System > Configuration > Catalog > RSS Feed > Enable RSS and Enable for Top Level Category

rss-feed-magento  Benefit: RSS feeds for top level categories have a positive effect for SEO.

 

8) Enable Google Analytics: Go to System > Configuration > Google API– Set Enable option to Yes and type your Account Number on the Account Number section.

google analyticsBenefit: It is helpful to monitoring and tracking the efficiency of your online campaigns and get the best results in your marketing efforts.

 

9) Add a Google Webmaster Tools verification tag in Magento: Go to System > Configuration > Design > HTML Head– Put your Google Webmaster Tools verification tag in the Miscellaneous Scripts section.

magento-wemaster-tools  Benefit: It ensure that you are running a healthy website with the utmost efficiency

 

10) Block Unwanted Pages to Crawl– Create Robots.txt file to disallow the directories & files or add a noindex that you don’t want to crawl.
Benefit: To reduce duplicate content issues and block Search Engines from crawling the unwanted pages.

 

11) Create a unique & good content for your pages. Add eye-catching descriptions for your new categories, products, and pages that include your targeted keywords, so that search engines can easily crawl the pages.
– First research the best keywords for your website
– Change the title of the page that is Home into something more suitable for your website description
– Change the title/alt tag of logo from Magento Commerce
– Create a unique Meta Titles and Meta Descriptions for your pages & use the keywords properly
– On product pages, use H1, H2, H3 tags
– Delete all broken links