5 Magento Enterprise Features that Help Retailers To Sell Better

July 23, 2015 By admin

Magento in itself is a feature rich E-Commerce solution to fuel your success.


Magento Enterprise Edition is an important edition of Magento. It’s a single enterprise class E-Commerce platform that provides unconventional flexible features to increase your business on the online store. It enables you to integrate unparallel features set with world-class support and virtually unending flexibility at the fragment of price charged by other competitive platform.

To understand Enterprise edition in a better way, let’s list down some of its major advantages and see how these advantages have turned as the chief reason for retailers to reach out to the best Magento Development companies. Let’s see how Magento Enterprise Edition gives you full control of your online channel and what makes it different from others?

Here are few pointers :-
Cutting Edge Customer Segmentation and Targeting
One of the best feature! It enables you to target a particular group of customers with the assistance of comprehensive segmentation criteria. It can act as a major attribute to enhance your business revenue.

Full Page Caching
Fast speed is essential for an e-commerce website. Several researches have approved that with declining speed of the website there is a decline in the number of customers an online website makes.

Magento is created in such a way that it drastically slashes the page loading speed, makes it quick and enhances customers satisfaction. Similarly, Magento community edition is fast, but the bonus feature of full page caching in Enterprise edition enhances conversion rates and revenues by a large margin.

Solr Search
Search is one of the leading features of every e-Commerce experience. The Magento Enterprise Edition has an advanced feature of Solr search that enables execution of an advanced search technology that includes spell check, auto suggestions and faceted search. With the help of Solr search customers will be able to find precisely what they are looking for in a quick manner.

Loyalty generation with Rewards Points
Magento Enterprise edition has reward points that increase your ability by implementing unique programs that works to boost user experience and increase customer loyalty. You will be able to set up points to be given based on a broad range of transaction and customer actions. It also enables you to control balance, point allotment and expiration. Moreover, customers can save points according to their purchases.

Gift Registries
This is a special feature of Magento Enterprise Edition, which makes customer’s near and dear ones happy. The feature enables customers with the ability to create gifts and notify pears. Your family and friends will be able to purchase items from the registered gifts. It keeps a record of purchased items and the remaining items. Moreover, the customers can create gift registries and share it with others. As a customer you can add products to the registry and transfer it from wishlist to shopping cart.

Magento Enterprise Edition is a sales booster e-commerce solution! It offers ample of compelling features that act as a great tool for marketing, which not only influences your business goals, but also enhance customer experience.

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Is your Magento website patched against the new Shoplift Bug?

April 24, 2015 By admin

The Magento E-commerce platform, used by numerous online retailers was recently is news for a critical vulnerability.

The security firm Check Point had discovered a massive security flaw in Magento that could have given attackers access to customer’s information and scope of massive data theft. This vulnerability allowed the hackers to work on PHP codes on the web server of the store and divert the platfrom’s security process, giving hackers the administrative access to the system.

The issue was present in Magento’s core. This meant any website that is running on old or default version of Enterprise and Community edition is vulnerable, unless patched with latest security updates. 
Magento had notified its registered users against this latest security and also sent security patches that were to be updated asap.

Ebay, the owner of Magento E-commerce platform was informed about the vulnerability by Check Point some time back in January this year. However the full disclosure was only made by Check Point on April 22, 2015 after Magento had sufficient time to notify its users and send them updated security patches.

Shahar Tal, Check Point’s Malware and Vulnerability Research Manager was quoted saying through a press realease, “The vulnerability we uncovered represents a significant threat not to just one store, but to all of the retail brands that use the Magento platform for their online stores.”

Magento had notified and emailed the security update to all registered accounts. In case you’re using Magento Community or Enterprise Edition you’re open to remote code execution. Therefore, you’re recommended to get the security patched updated at the earliest.

Here’s a snippet of the email message send by Magento regarding the security update.
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Magneto 2.0 : 7 features that makes Magento an open source E-commerce market leader

April 10, 2015 By admin

With more than 4 million downloads worldwide, Magento is celebrated as the most prominent e-commerce solution today. Indeed, with Magento 2, the platform promises to ascend with new and advanced features, thereby giving a platform which will be packed with a huge array of features.


Magento 2 is developed with the objective to empower developers with a cutting edge solution. The expert team of Magento is working hard in structuring crucial architectural changes to decrease the upgrade efforts, enhance the performance, simplify the customization process, upgrade the technology stack and to make the engagement with the developer community better.

Lets have a look at 7 crucial updates and features of Magento 2.

1. Renewed Technology Stack
The technology stack of Magento 2 includes the latest version of jQuery, PHP, CSS3, etc. Here is the enhancement which we will be seen in the fresh version of Magento:
• With an additional support of plugins, Magento 2 is more accessible with jQuery because of which developers will be able to use JavaScript libraries which they already know.
• Magento 2 is based on HTML 5 and is entirely responsive.
• The fresh version comes with CSS3 which improves the page load speed. Along with that it will offer a bunch of new visual effects: multiple backgrounds, reflections, shadows, etc.
• Require JS library is another great feature of Magento 2. It loads JS resources non synchronously, thereby improving the page load time.
• It supports PHP 5.5 (minimum requirement is 5.4.11) , because of which the overall performance of the site gets enhanced.
• It supports MySQL 5.6 and therefore improves the MySQL engine performance.
• With the inclusion of PSR compliance, Magento 2 becomes easier to learn.

2. Enhanced Customization process
Magento 2 has an improved customization feature. With this developers will be able to use Magento for faster and specific needs of the merchants. Here is what has been done:
• In Magento 2 there will be a layered navigation and modularized search interface. Because of this search feature will be more customizable.
• With this new version you get the enhanced APIs for better integrations with external systems.
• XML validation is another significant addition to the new version.
• The modular code of Magento 2 decreases cross-module reliance and allows developers to make targeted changes without having an impact on the codes. This gives a cleaner interfaces among multiple extensions with better customization and higher flexibility.

3. Simpler Front-end development
In Magento 2 front-end development is more attainable with less CSS preprocessor and modern HTML5 themes.
• With the help of Magento 2 developers will have better and more opportunities for an easier customization for the look and feel. THis would be done without altering the core functionality of the site. The front-end coding is less complex and more autonomous in the new version.
• The fresh features make CSS more maintainable and expendable in a theme-friendly manner. The CSS- preprocessor increase the speed the front-end development and enhances multilevel theme inheritance
• The fresh version incorporates Blank Theme, which will allow developers to start with a stripped down theme. It also allows you to start with all necessary features and customization.
• The UI Library of Magento includes a number of components (tables, typography, forms, etc.) and specific patterns (navigation, rating, message). This provides the ability to change almost all the elements of Magento 2 front-end or alter existing things much faster.

4. Demands less cost and efforts for upgrades
The new version of the Magento will be a boon to the industry, it would demand for less effort and money. The new version will make it easier to reform the core Magento software specifically for installing and upgrading extensions.
• The new version of Magento comprises of enhanced information on versioning policies and compatibility of upgrades, thereby, allowing developers to be more dedicated and will be anticipating the entire upgrade scenario.
• The developers working on the extension will be able to provide a detailed version of compatibility information in their codes as the component of the “composer” module in PHP. This gives a beforehand idea about the potential impact of the extension to its developers.
• Magneto 2 makes the installation much easier than before, retailers on the current platform of Magento can migrate to Magento 2 by first transferring all standard records.

5. Better Performance and Scalability
The upcoming Magento will be launched with an improved native performance and scalability.
• The new indexers of Magento 2 comprises of similar functionality as the former enterprise version had. However, it has been improved to deliver high speed query performance and more systematic updates.
• The fresh set of performance test script will be used to test code changes, optimise system performance and create test environments to verify.
• It will include integration with Varnish Cache, this will make a faster display of pages and lower down server load by caching customary requests.
• More than one Admin will be allowed to update products and the basic concern will be to reduce data conflict.
• The new version comes with an improved level of performance and reduced load on the server. This cuts an extra investments in additional servers.

6. Better quality, documentation and testing resources
Magento 2 comprises of testing for integration, units, static environments, functional area and performance criteria. For the fast development, the testing framework of Magento 2 supports unit testing practices and continuous integration. Moreover, it includes all the necessary documentation.

Magento 2 comprises of a Pre-packed series of test scripts for users to use it in testing practices and development cycle. The series incorporates test for integration, static environments, units and performance criteria. Furthermore, it supports unbroken integration and testing practice for faster development and less time is devoted on QA.

7. Rise in community engagements
Another crucial feature of Magento 2 is that it has an increased engagement with the community. The deeper engagement with the Magento community value your feedbacks. As they believe that the success of Magento will be grounded in the success of their developers and partners.

With an unending array of improved feature offered by Magento 2, the platform is worth waiting. However Magento 2 will be released by the end of this year, perhaps the beginning of 2016.


How Magento can do wonders for your online business?

December 24, 2014 By admin

The Internet Retailer 2014 Top 500 Guide states that Magneto is one of the leading open source service providers in the world today. This prominent e-Commerce platform equips you with the arsenal to achieve all your business goals. It acts as a catalyst which simplifies the technical complexities and boost the strength of your website to increase the conversion rates.


With the unrivaled ability to manage your content, Magento has made a new record this year by increasing its percentage by 16.5% from the last year. Furthermore, according to Google the keyword Magento is the most searched word than “e-Commerce”. This versatile e-commerce solution has ample of advantages, here is an overview how Magneto can do wonders for your online business:

1. SEO Friendly- Magneto  the king of e-Commerce can easily counter various issues  facilitating phenomenal optimization for the e-Commerce websites. It shuns the regular long URL’s showing multiple categories and subcategories. This simplifies the formation of the search engine friendly URL structures by making it compact. Duplicate content, page traffic, indexing, landing page, etc. are efficiently managed for a website developed on Magento. Moreover, it enriches the SEO features which can be utilized to make a great difference, by assimilating organic traffic and reducing the costs of digital marketing.

2. Extensive range of features- Magento is equipped with enormous features and functionalities which provides complete control and flexibility over the management, presentation and functionality of the content on the e-Commerce website. It comes loaded with the features which smoothen layered navigation, favorites, multi store feature, email list, product comparison, wish lists, advanced search, grouped product and content management system.

3. User-friendly admin- Magneto theme structure design is entirely customizable which means that you can easily shape your store the way you want. Because a more user friendly admin dashboard will consume less time on website editing /updating and more time will be easily invested in the core competence. This will make things simpler and yield phenomenally improved conversion rates.

4. Flexibility- Magento is a flexible e-Commerce platform which can be utilized on the basis of edition, depending upon the requirements, size and budget of your business. In that context ‘Magento Enterprise’ works for big and medium business, “Magento Go” is good for small business. With an unending array of themes and templates Magento does wonders for your online business. The flexibility of Magento will allow you to quickly sell a completely different product with the relative ease. This will attract your customer to purchase from your Magento store.

5. Multiple Store Management- One of the unique feature of Magento is its multiple store management feature. Through it you can create multiple websites by using a single installation. The same installation allows multiple store to function from the same admin panel.

6. Mobile use- Several reports proclaim the dominance of mobile commerce over other marketing techniques. The platform of Magento is fully armed to robustly work on the mobile phone platform. Moreover, it enhances the user’s experience to a great extend which draw in more and more traffic to your website through the platform of Smartphones.

A choice of more than 200,000 retailers including top brands: Samsung, Ford, Fox Connect, Lenovo, Olympus, Men’s Health, Vizio, Christian Louboutin, Nike and Nestle Nespresso contemplates Magento as the cardinal arsenal to reach their targeted business goals. The king of e-Commerce, Magento does wonders for the retailers who use it in the right way in their online stores.

Magento – An Undeniable Choice For Your e-Commerce Website

November 1, 2014 By admin

Magento For e-Commerce WebsiteMagento is one of the most prominent and feature rich e-Commerce  software which extends an unmatched flexibility to manage your content. It provides an appealing look and functionality to your e-Commerce store. About 150,000 websites have adopted Magento as a viable e-commerce software. According to Alexa 1 Million Top sites examination, Magento CE has increased its share by 16.5% over the past one year.  Moreover, Google has revealed that the term “Magento” is searched more than the word “e-Commerce”.

Magento is the perfect platform for anybody who wants to develop an online store for his products or to reconfigure an already existing e-Commerce website. It enables you to achieve targeted leads through SEO-friendly websites, segregation of your customers, personalizing shopping with focused marketing of the product and recommendation for Up-sells and Cross-sells. Here are six reasons to choose Magento as a prominent tool to achieve your business targets:

1. Rich in Features and Functionality- Magento offers feature-rich e-Commerce platform  which access customers with complete flexibility and control over the presentation, content, and functionality of their e-Commerce websites. It offers a vast assembly of functionalities to make mobile apps, gift card functionality, CMS pages, configurable pricing, product bundles, multiple images per product, newsletter management, customer groups and advanced stock management.

2. Scalability- One of the most incredible feature of Magento is its scalability which allows both small and large retailers to grow considerably. The compatibility of Magento has escorted a substantial number of retailers to generate a turnover  of  more than 20 million Euros.

3. Integration- The extensible Application Programming Interface enables Magento to build a connection with all kinds of web and standalone applications available around the world. This allows an easy integration between Magento and any third-party application.

4. User Friendly-  A Magento expert design the e-Commerce website to showcase your products in the most promising forms. It embellishes your website by making it clutter free and a precise landing location for the appropriate customers by facilitating all their needs. It specifically offers those products which users are expected to like based on the data available about them through registration and cookies.

5. SEO Friendly- Magento avoids conventional lengthy URL’s staging multiple levels of subcategories. This auto creates  Search Engine Friendly (SEF) URL structures to be simplified and compact. Moreover, other SEO friendly features like Links in the Layered Navigation, Keywords, Descriptions, Sitemaps for search engine submission enhancing the capability of your e-Commerce website.

6. Extensive Community Support- Magento has a huge array of community support  in the form of professional Magento developers  who have developed a large number of extensions.This vast community support is one of  the most reliable platforms to get solutions for all kinds of Magento programming complexities .

Apparently, this is the reason why Magento is the best e-Commerce platform, a choice of more than 200,000 retailers in the world. Samsung, Ford, Fox Connect, Lenovo, Olympus, Men’s Health, Vizio, Christian Louboutin, Nike and Nestle Nespresso are among the famous brands who have adopted Magento as a means to reach their online business goals.