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Five Techniques to block hackers from reaching your Magento Store

April 8, 2015 By admin

Since trust builds on security and trust is the major ace for every online store, e-commerce security becomes the principal demand of every retailer.

Now, as Magento is the chosen software among all e-commerce softwares, it is more vulnerable to get attacked by hackers. Security breaches love to create spam for your customers, demeanor shipping campaigns steal your customers information which includes their credit card details.

Block Hacker

Stealing user data, spamming, breaking and entering are the nefarious elements which seizes your website to do wary activities. You must be thinking how to deteriorate their entrance to our Magento stores? Worry not! Magento already comes with numerous built-in security features. But, there is always more which can be done to make it completely bulletproofed. Lets have a look at what else can be done.

Here are ten proven techniques to block security breaches from entering your Magento Store.

1.Create a custom admin path: An unaltered path makes it easy for hackers to navigate through admin page and use Brute Force Attacks to open up gateways to guess your user name and password.

It is recommended that you constantly change the admin path. But remember when you change it, don’t alter the “ Admin Base URL” settings in the admin segment of the system configuration. In case, you don’t do it, it will crack Magento by averting you from accessing the admin panel. Rather, locate “

By now, you’ll be able to access your admin panel via the most unguessable location. Mochary.com/store/Mer25x.

To strengthen the entire process follow these tips:
• Go for a long and complicated Admin Username and Password.
• Keep your Magento admin password entirely unique.
• Don’t save the password on your PCs and laptops.
• Update your passwords before and after working with outside developers.

2. Use Two-Factor Authentication: Two-factor authentication extensions guarantees that only trusted devices can access your Magento back-end.

This provides an extra coating of security which demands you to know your unique username, password and security code which is randomly generated. Just after 30 seconds of the entire process on a smartphone app you will be able to purchase from the Magento Connect Marketplace. Thus, strengthening the security of your website.

3. Limit Admin access to only approved IP addresses: 
In case the points discussed above were not enough for you (because of PCI compliance requirements), then you can certainly restrict admin access to only the IP addresses you have whitelisted.

This can be done through Apache directive Location Match:

<code>
<LocationMatch “admin”>
Order Deny,Allow
Deny from All
Allow from 10.10.10.0/24
</LocationMatch>
</code>

However, in the above example always remember to change “admin” to your fresh and unique admin login page. Now, as previously I have used “ ” In this article I used “ Mer25x” as the unique admin login page, therefore, I will switch “admin” to “Mer25x”.

4. Require HTTPS/SSL For All Your Login Pages:Every time you use your username and password without an encryption connection, you take the risk of getting seized by a hacker. Banish this possibility by using HTTPS/SSL in Magento.

You can do this effectively on the “System” tab in the main toolbar and by choosing “Configuration” from the drop down menu. After this click on the “Web” tab from the left hand navigation and then select “Secure” in the main window. Here you can alter the base URL of your store. Next, select “Yes” for both”Use Secure URLs in Admin” and “Use Secure URLs in Front-end”. Thereafter, click the “Save Config” button on the top of the page and get started.

5. Use a secure FTP: One of the simplest ways to hack a Magento store is to intercept an FTP password. To block this happening, use secure FTP passwords and FTP-SSL (Explicit AUTH TLS) or SFTP (SSH File Transfer Protocol).

Now if you want a higher level of security, I will recommend you to use SFTP and a Public Key Authentication. Also, limit unsecured FTP access to prevent unpleasing scripts from creating havoc.

Other security measures that you can take to boost the security of your website are:
• Change your file permissions
• Secure your Local.xml file
• Lock your Magento connect manager
• Disable any dangerous PHP functions
• Disable directory indexing
• Use only trusted Magento extensions

Always remember to go with the latest version of Magento. As they often come out to shield recently discovered security risks in the software. Keep your anti-virus software which is up to date. A secure website is a hassle free website which diminishes a major headache and improve the conversion rate by increasing the trust factor.

Tracking Your Customers: Magento and CRM Integration

March 21, 2015 By admin

Magento, the sturdy and flexible open source e-commerce platform is rapidly getting acclaimed, a result due the sizeable advantages it offers. You can exemplify this realm of advantages, by ruling down the stand-alone context and integrate it with a strong CRM.
tracking your customers
Before going further, let’s figure out what is a Magento and CRM integration ?

The integration empowers users to leverage more and more lucrative benefits, thereby streamlining the work. Today, majority of the CRMs offers integration with an external access to their database using an Application Programming Interface (API). This API allows the system(in our case Magento), to enter and make use of the services provided by the connected system. For instance, it allows Magento to have an access of certain data lead’s from the CRM system and thereby add it to a campaign.

An integration of Magento with CRM offers users an infrastructure and an interactive front-end at the same time.  It is a simple integration, which enables your brand to interact with customers through multiple channels.

Now you must be thinking what happens when we integrate Magento with CRM and what happens when we don’t do so. Here is what happens:

Non-integrated System

Usually, most of the touch points belong to different channels which are not integrated, and in such cases data has to be fed in manually to the CRM. This demands for a handsome investment in the form of time, which is generally wasted. Moreover, as the work done manually by labour force, results are prone to errors.

In a non-integrated system, marketers have to face tough time to keep up with the order volume for the sales increase. Along with that the amount of time infused to migrate data into the CRM from another location can cripple the business. Moreover, the situation may cause delay and increase the chances of data intricacy.

Magento Integration with CRM

When you integrate a Magento store with a CRM, the procedure enables your store to have a two directional or bi-directional synchronization. For example, when a customer places an online order from a Magento front-end, automatically the system updates the inventory of CRM. This result into an improves speed and accuracy of the data. However, bi-directional go far beyond these benefits.

Integration enables Magento to acquire data from different clouds such as sales, marketing, social network, customer service, human resources and others. This real time information on product prices, support, shipping, delivery and other key parameters. On the other hand, CRM can update itself in a near real time on critical parameters like sales volumes. It makes seamless transactions by keeping everyone in the loop and thereby improving decision making at all levels.

How can you Track your customers with Magento and CRM integration?

An Integration lends considerable insights about customers and their transactions. They forecast the potential possibilities and threats accurately. Take for example in a case where a customer who comes to your website and leaves it without doing any favorable purchase. There may be two reasons: first, the visitor came to your website to seek more information or the second is that he did not get what he wanted. Whichever be the reason, this insight allows marketers to choose relevant data from the CRM and engage with insights appropriately.

Now, when the sales are made, it not only sends an alert to the marketers immediately, but also provides critical information that enables them to make effective up-sell and cross-sell frequency. It allows the CRM system to interact with the marketing suite and vice versa. Along with that, it pinpoints the de-duplicate leads, which have already been registered earlier. However, this keeps the CRM system, database as clean as possible and ensures sales reps that have the most up-to-date data   on a lead.

How does Integration improves USER-EXPERIENCE considerably?

  1. A retail management platform who entirely integrates with Magento and the CRM suite, boost the CRM with the ability to extract data and documents from different departments, like goods received notes, purchase orders, packing status notes and much more. This provides a huge possibilities. Customers get latest & transparent status about the process of their service, orders, inquiries and requests.
  2. The integration let marketers pro-actively engage with customers. For example, when a customer logs in, the front end can get stored information regarding preferences and history from the CRM. This process will show an appropriate products bars, load customized settings, and much more.
  3. The integration specifies customer service. For instance, suppose a customer makes changes to her shipping address is gets shared automatically. Moreover, it gets automatically synchronized across the board, thereby, discarding any chance of mix-ups.
  4. It resolves the issues within the time frame and most of the time on proactive basis. For example when a customer abandons a shopping cart, the system of integrated gives data related to the customer from CRM in real time. This enables the marketer to interact with the customer on a customized basis, in near real time.

Thus CRM and Magento integration tracks the customers in an easy and effective manner.

 

Installing extensions: The Good and The Bad

March 13, 2015 By admin

Magento is the triumphant ruler of e-commerce market and a trusted choice of 240,000+ merchants around the globe. 

The chief strategy of an E-commerce business is to: attract more prospects, sell more products and generate more profits. To deploy these components in the right place Magento’s E-commerce platform offers over 3000 Magento extensions or tools. This number increases every day as the passionate developers buckled down to make new and valuable additions.

Magento extension adds a seizable value to any online store by providing customers a great buying experience. Retailers owning a Magento e-commerce store enjoy custom functionality added to  better manage their web stores. Along with that there are a number of extensions which can enhance the back-end management, facilitating managing stocks, tracking sales, updating stock etc. Not to miss out the front-end can be made more accessible using of the extension.

Installing extensions

To make it more clear lets point out some major assets and liabilities of Magento Extensions:

Magento extension installation assets:

User Friendly: Majority of the Magento extensions are build to make a more user friendly e-Commerce store. It showcases products in a very clean and managed way. Thereby, enhancing the user experience and streamlining the entire process of search and purchase of the product. The basic components of all the extensions are top provide security, ease of use and pleasurable buying experience.

Power to manage multiple stores: Multi-vendor extension give you the power to manage multiple stores from a single admin control panel. The extension works with the motive to make your online store a shopping mall that allows vendors to promote their products from a single store. Thereby, creating a sole platform handling multi-vendor and multiple stores in just one store. 

Boost functionality and reduces efforts: Almost every extension is developed with an objective to provide specific functionality and boost the performance of the website. This saves a lot of valuable time and speed up the development process. Therefore, offering customers a great experience while they are in your store.

Budget friendly: You will find tons of FREE extensions online. Magento extensions reduce the overall budget of developing the shopping cart. You can choose the desired extension for your store and get started with a completely different world.

Other Advantages

  • Huge community of Magneto developers available online to solve all your technical issues.
  • Provide effective shipment, like Australia Post Extension easily sets free shipping, flat rate, actual cost and much more.
  • Certain extensions are specially developed to boost your effective SMM presence. Social Stream Magento Extension is one such fine example of effective SMM extension.

However, along with a number of assets, Magento comes with 3 major liabilities or limitation.

Magento Extension Installation Limitations

Heavy Extension: Blessing in disguise- One of the major limitation of extensions in Magento is that they are pretty heavy. However, their effectiveness overpowers this limitation. It works like a blessing in disguise, bad when its heavy – consumes time to load pages but, they are great weapons to increase the user experience. Moreover, if this limitation bothers you a lot, give a try to the extensions which increases the speed of your website.

Expensive: More expensive better functionality- A component with a good quality will be charging more than the very average cost. Magento extensions are created by passionate engineers who work very hard to increase the functionality and streamline the process. So, if you want something very good, there is no harm to pay anything above average.

Pay extra for support: Good Expert support the dire need of everybody- Magento offers a huge number extension to enhance the performance of your website. These extension need a support team to get started, which means you’ll have loosen the weight of your pockets.

The main objective of any Magento extension is to make more out of your e-commerce store. With a few counterable limitations Magento comes with a hub of benefits for your online store. 

 

7 ways to optimize your Checkout for minimizing abandonment

January 15, 2015 By admin

waystooptimize

Checkout is an influential aspect which drives customers to re-visit your website and recommend it further. One of the prominent reasons for the people to shop online in the first place is to get convinced by the services provided by the website. Customers convenience at checkout excluding all the complexities stimulates the customers interest and strengthen the bond. But what when your checkout is not in harmony with the visitors or customers. To ensure that you don’t deter your checkout I have listed 7 ways to optimize your Checkout for minimizing abandonment:

1.Avoid compulsory Registrations: Filling a checkout process might take just two minutes. But it can be assumed by the consumer as a procedure which demands too much effort. Generally a customer intrudes a website with a thought process to purchase an item and not to make an everlasting relationship. Consequently imposition of a compulsory registration may result in abandonment, building a negative image of the website in the visitors’ eyes. Therefore, cut short your registration or render it in a prominent place with minimum complexities and without any force imposition.

2.Ensure the Checkout area is isolated or self-contained: When the customer has reached the checkout, keep them completely concentrated on filling the checkout by making it completely isolated and self contained. Avoid placing any kind of distractions and unnecessary information.

3.Keep the Checkout short: Having a lengthy and complicated Checkout is pointless when it can be made compact and viable with few necessary questions in a single page. Avoid fields that comprises of your back-end and marketing needs. The addition of only absolute essential questions such as home address, name etc will boost the website with an amiable environment. On the other hand addition of every unjustified field will accelerate the chances of abandonment of the site.

4.Make it as simple as possible: A checkout which is infused with difficult fields and possess several unending pages will certainly escort the abandonment of the website by the visitor. Moreover, a website using tricky technologies such as AJAX and Flash will make things more complicated. For customers using an old browser or a specific device which doesn’t support this technology will evidently create complications. The simpler the better.

checkout

5.Improve website’s navigation: When navigation comes, one can easily get astray in a website which offers numerous products and services. A website’s navigation which is thought over enables a customer to easily put product in the cart and continue browsing without losing a single product or navigation. Navigation becomes simpler when breadcrumbs function is added to the website, it enables the customers to jump through the categories of the product without addressing website menu.

6.Offer an array of safe payments: Offer an array of payment options: easier and alternative payment options increases the rate of sale. Suppose your customer has a cart to purchase, but in addition he has a PayPal and Amazon account. In this case we can easily give him an option to use whichever method suits him. Moreover, you may also counter customer who would like to pay through bank transfer, eChecks and Bitcoin. The more flexible payment will be a consumer turn-on.

7.Fix the delay in page loading: Delay by every second in the loading of a page minimizes the conversion rate to a great extend. Fix this issue at your back-end. If still the delay continues show the loading time on the page. Keep your customers informed about the time of loading.

An efficient checkout is the live-wire of your website and customers need for an easy checkout should be the foremost consideration for the accelerated business sales. The experience you provided by you on your website decides the level of customer satisfaction. Moreover, it also determines the rate of conversion and customer getting bounced back. The points discussed above will make your website an accepted friend of your customers and visitors. It will certainly decline the rate of abandonment.