Most of the E-commerce customers are skeptical about online shopping because of the cyber frauds. They do not trust the online platforms for monetary transactions. To upgrade the concept of online shopping, the E-commerce businesses need to create foolproof methods of online payment, so as to build the trust of the customers in safe online payments. Once the E-commerce merchants are successful in getting people connected with their business, it will give them an edge over other competitors in this arena of neck to neck competition.
Paypal provides efficient solutions to the magento platforms to make online transactions risk free and turn the experience, a good one for the customers to ensure their lifelong loyalty towards the business
1) Paypal Express Checkout
As the name suggests, Paypal Express Checkout, is a swift and convenient payment option, that can help in increasing the sales, drastically. The research shows that when done correctly, it can lead to 3 times faster checkouts. Most of the customers, get horrified and nervous in a too long checkout process, that they give up on buying the product, in between. Easy checkouts will build the confidence in them to shop online. And once they are into this, then it easily becomes an addiction. So, the companies should promote easy checkout methods.
2) Magento Braintree Extension
It is a perfect solution to prevent online frauds, faster payment process and to make the overall experience good for the customers. There has been a decline in the fraud rates in the businesses who have implemented this extension. This extension has been developed jointly by Magento and Braintree to attract more customers. Once the customers overcome the fear of getting cheated online, they will find it easy to use the online medium to solve their daily purposes.
3) Speedy checkout process
The credit card details, once fed, are stored securely in the Braintree’s PCI-Compliant vault. Hence, when the customers return, they do not have to re-enter the information all over again, saving the time in checkout process. This feature makes it convenient for the customers to make the payments and they do not have to worry about the safety of the entered details, as they are saved securely.
4) Leads to customer satisfaction
Due to the Braintree Extension, the customers do not have to bother about the issues like exchanges and other errors. They do not have to re-enter the details every time. These issues are handled by the E-commerce merchants over the phones. Hence, this process does not cause any inconvenience to the customers who can get their issues resolved over a phone call. This results in a better customer experience. Customer satisfaction, being an important factor to determine the success of any business, cannot be sidelined.
Paypal has brought up these efficient solutions for the magento platforms which are helping the E-commerce businesses build a strong base among their customers. Implementing them successfully, will lead to an exponential growth of any E-commerce business.