Ecommerce KPIs

Ultimate E-commerce KPIs Every Marketer Needs To See

April 24, 2018 By Tuhina

E-commerce business today is a wonderful experience. It has changed customary shopping to the point of being unrecognizable. It is such a great amount of superior to anything some other method for shopping that it has just pulled in a large number of e-commerce-lovers.

Today’s e-commerce marketers are being requested to drive execution, effect, and customer loyalty crosswise over complex customer ventures and a web of point solutions. With always purchasers shopping online and the pile of computerized information accessible, retail is in the middle of an information revolution that is changing the way e-commerce marketing works.

Key performance indicators (KPIs) are like turning points headed for online retail achievement. Checking them will help e-commerce business visionaries distinguish advance toward deals, marketing, and customer service objectives.

Here is a list of ultimate KPI that each e-commerce business partner should measure so that the profitability of the venture could be estimated precisely.

Look at the following infographics to get a taste of the KPI measurement game:

Magento Design Trends to Follow

Top 9 Magento Design Trends to Follow This Year

April 21, 2018 By Tuhina

E-commerce platforms are the easiest solution for e-commerce begin users and entrepreneurs, as opposed to building up a specially designed e-book for heaps of cash and with quite sudden outcomes it is considerably simpler to pay for or even begin utilizing with the expectation of complimentary various e-commerce solutions available online. Today online business showcase is gloating with huge amounts of solutions and platforms to give enough choices for e-commerce merchants to proceed.

Magento extensions are the most productive tools to broaden the usefulness of your Magento online shop without touching the center code by any stretch of the imagination. In this manner, extensions are massively famous and have turned into a billion-dollar business, and set new trends in Magento biological community also.

In this way, if you want to remain on the ball and keep your Magento web store from being viewed as a relic of the past, read on and discover our expectations for the most in vogue configuration highlights of 2018.

Have a look at the infographic given below and enlighten yourself with these Magento design trends:

Paypal Solutions for Magento Platforms

September 28, 2015 By admin

Most of the E-commerce customers are skeptical about online shopping because of the cyber frauds.  They do not trust the online platforms for monetary transactions. To upgrade the concept of online shopping, the E-commerce businesses need to create foolproof methods of online payment, so as to build the trust of the customers in safe online payments. Once the E-commerce merchants are successful in getting people connected with their business, it will give them an edge over other competitors in this arena of neck to neck competition.




Paypal provides efficient solutions to the magento platforms to make online transactions risk free and turn the experience, a good one for the customers to ensure their lifelong loyalty towards the business

1) Paypal Express Checkout

As the name suggests, Paypal Express Checkout, is a swift and convenient payment option, that can help in increasing the sales, drastically. The research shows that when done correctly, it can lead to 3 times faster checkouts. Most of the customers, get horrified and nervous in a too long checkout process, that they give up on buying the product, in between. Easy checkouts will build the confidence in them to shop online. And once they are into this, then it easily becomes an addiction. So, the companies should promote easy checkout methods.

2)  Magento Braintree Extension

It is a perfect solution to prevent online frauds, faster payment process and to make the overall experience good for the customers. There has been a decline in the fraud rates in the businesses who have implemented this extension. This extension has been developed jointly by Magento and Braintree to attract more customers. Once the customers overcome the fear of getting cheated online, they will find it easy to use the online medium to solve their daily purposes.

3) Speedy checkout process

The credit card details, once fed, are stored securely in the Braintree’s PCI-Compliant vault. Hence, when the customers return, they do not have to re-enter the information all over again, saving the time in checkout process. This feature makes it convenient for the customers to make the payments and they do not have to worry about the safety of the entered details, as they are saved securely.

4) Leads to customer satisfaction

Due to the Braintree Extension, the customers do not have to bother about the issues like exchanges and other errors. They do not have to re-enter the details every time. These issues are handled by the E-commerce merchants over the phones. Hence, this process does not cause any inconvenience to the customers who can get their issues resolved over a phone call. This results in a better customer experience. Customer satisfaction, being an important factor to determine the success of any business, cannot be sidelined.

Paypal has brought up these efficient solutions for the magento platforms which are helping the E-commerce businesses build a strong base among their customers. Implementing them successfully, will lead to an exponential growth of any E-commerce business.

Magento-A Vital e-Commerce Software Tool

Magento: A Vital E-commerce Software Tool for your Web Store

September 5, 2015 By admin

Drooling over many e-commerce software tools can be a daunting process for many of us. It is, however, one of the key most decisions to be made before building your online web store.

It is imperative for e-commerce store owners to create a visually appealing web store for its surfers. Not only should the website be aesthetically appealing to the eyes, but should also be functional. Compromising on either of these aspects will make you lose your customer immediately.

In this article, we will be focusing on Magento – a prominent open source platform!

Magento-A Vital e-Commerce Software Tool

Here are 3 ways in which Magento will help your E-commerce store.

1. Offers magnificent tools for site navigation
Site navigation plays a pivotal role in helping the users to navigate the information of your web page. Magento, is an open source ecommerce software, which means you can easily add, edit and change several navigation facilities with ease.

With these extensions, a small or medium size business can play around with their navigation tools on the site. Features such as multiple store views, enable/disable items, add additional layouts and plug-ins, and insert templates as per your liking.

If you are looking for help in managing your site navigation then there is a lot of help available online, and also the Magento community is large and helpful.

2. Get an improved organic traffic
Magento platform was built keeping in mind the SEO efficiency as well, which means your products and services will have fair chance to appear on search engines such as Google and others. When you decide to employ Magento as your e-commerce designing tool, then your visibility on search platforms too increases. In addition, for those who know how to custom SEO implementations will be able to manage and customize SEO.

3. Community-oriented platform
The biggest advantage for Magento users is its big and widespread community. There are over 250,000 businesses worldwide that use Magento for all of their e-commerce needs. Magento is an open source platform, which means you will be able to share and use tools with other Magento users. Sharing helps community members when they don’t have the time and energy to build tools from scratch, and also when they don’t have the expertise to build tools.
Parting thoughts

Magento is built keeping in mind the needs of global times. With the help of Magento, you can create features such as multiple currency and multilingual languages on your e-commerce store. Moreover, you can also create and manage multiple e-commerce stores easily.

It’s definitely a lucrative e-commerce tool beneficial to online businesses.


Magento Enterprise or Community? Choosing the Best

August 12, 2015 By admin

Magento, the power packed arsenal for your online conversion battles offers unending scalability to meet your desired needs. The platform offers two distinct edition i.e. Magento Enterprise and Magento Community. Their effectiveness depends on your requirements. However, if you’re thinking to create a Magento E-commerce website then choosing between the two becomes tough.


Let’s see which one is best for you through this comparison.

Enterprise Edition – Magento Enterprise Edition is a feature rich edition with enterprise capabilities and high end performance. It is a scalable E-commerce solution, which can be easily tailored to meet the unique needs. It helps you drive more traffic for better conversion and for better online revenue.

This edition was created to meet the requirements of bigger online stores and fill up for the limitations of community edition. The platform uses the base of free version. Furthermore, the premium version is absolutely backed by the Magento team. The edition extended by subscription comes with Service Level Agreement. The subscription also comes with extra features and scope for product enhancements.

Community Edition – The free Magento Community Edition is good for small and medium market merchants who need better control over their domain, leverage extensions and custom code to satisfy their customer’s requirements. It is free to download.

Small businesses are the leading users who benefit the most from this free edition. They can utilize the core feature and develop an online store to meet their requirement. This edition is ideal if you are a tech savvy merchant and interested to explore the flexibility of Magento Community Edition.

Now let’s get down to other differences

Functionality – Both Community and Enterprise edition have the same base. However the purchased version offers advanced features like managing customer segmentation with minimum marketing price, targeted offering, return management authorization and price permission. Moreover, enterprise version also has an enhanced CMS and catalog.

Performance – The majority of the Magento E-commerce platform users do not know that the free version runs faster than other softwares. The basic retailer’s requirement for their online store can be easily attained through this version. The businesses looking for extra features can always opt for the paid version. Certain enterprise features can be created by adding extensions to the free version. However, it is not recommended. The performance is always better with the paid version.

Security – The community version doesn’t have a highly secured payment bridge. But this a prerequisite for any e-commerce website with online money transactions happening frequently. The Magento enterprise edition is equipped with powerful security feature, which includes a PA-DSS payments bridge.

Cost – As we know the community edition is free of cost and anybody can make changes to the software to match their personal requirements. The paid version of Magento offers advanced features. Regardless of the fact that you need to loosen your pocket for the subscription fee, going with the paid version can give you faster ROIs. However, you can certainly use the multi-server and multi-year payment options.

Choosing the Right Edition – Choosing between Magneto community and enterprise edition can be a crucial step. You should consider going with several factors like functionality, performance, cost and security. The free version is certainly a rational choice. But for those looking into leveling up their businesses an investment in enterprise edition makes good sense. The decision has to be made keeping up the future prospects in mind, as every business begins to grow after sometime and the requirements change.