In earlier times, online businesses would use traditional forms of advertising such as television and radio in order to create their brand awareness. However, with the advent of social media platforms, these same online businesses are now beginning to share their stories and demonstrate their expertise on various social media platforms, at very low costs.
As compared to social mediums, direct mails and other similar forms of marketing do not lure online businesses anymore. However, social mediums too should be used wisely and effectively to accrue positive outcomes in businesses.
Let’s run through a couple of fundamental reasons to help you understand the need of incorporating social mediums in marketing plans of online businesses.
1. Helps in increasing brand awareness
According to Adroit Digital, 75 per cent of online Americans found product information on social media quite influencing in their shopping behaviors. In another similar research done by eMarketer shows 33 per cent of consumers citing social network as a key way to discover new brands, products and services. Besides having so many advantages for using social media, the most conspicuous advantage would be allowing online businesses to introduce their products to people over the internet. Social mediums are perfect channels for online businesses to create worldwide presence to customers who stay online.
2. Beneficial when social mediums integrate with ecommerce business website
Ecommerce websites can make an enormous impact on their customers by integrating their websites with popular social media platforms such as Facebook, Twitter and LinkedIn. The Magento developers would strive hard to integrate the entire social media bundle with the ecommerce website of a particular online business. Bulk integration helps in effectively generating leads and converting them to sales for the online shop. Such integrations help online businesses to remain socially active and invariably present in lives of their customers.
3. Paid advertising
Only gigantic companies have the budgets to take their social media marketing plan to a different level by advertising on social mediums. However, even if you aren’t big multinational online business, and still have the money to advertise then, by all means, go ahead and advertise your business on Facebook Ads, LinkedIn Ads, or promoted tweets that is linked back to a product page. Paid advertising is a useful tool in improving website traffic, provided you target the ads correctly.
4. Have your online store presence even on social media platforms
It is a brilliant idea to increase your online reach by having a shopping cart directly, let’s say, on your Facebook Page. This will help your customers to shop immediately or at least add items to the cart to shop later, without leaving Facebook. Even WordPress blog has the facility of promoting products similarly. A good part of it is that these tools are mobile-responsive and adaptable to almost all devices, which can help customers have seamless shopping experience.
In order to fetch impeccable shopping experiences to your customers (new and potential) you must depend on social media to a greater extent, and it will help your online business to reach a broader spectrum of consumers.