Many business owners already used the video’s for their business success & succeed to achieve targets. It’s really surprising fact that the retailers who are using video to describe their product, sell more than who don’t. If you are not using video on your website so, it’s not too late. You can still make your business more profitable with the videos.
We can’t ignore the written product description because it is the most important & great way to describe the product, but the video is the only medium which grab customers & their interest on the product and encourage them to purchase that product from your store. Have a look on the below facts about video marketing.
- -> 85% customers, more likely to make a purchase after watching a product video.
- -> 90% online business owner said they find video helpful to improve customer interest to buy product from their store.
- -> 53% customers said that YouTube video influenced them to purchase at least once from that store.
- -> Retailers said that the emails consisting video, increases the click-through-rates by 200% to 300%.
I hope these points are sufficient to you to decide why video marketing is important for your online business. If not, so let’s discuss about the benefits.
Benefits of Video Marketing:
Save Visitors Time & Efforts: The visitors find the videos are easier to understand as well as helpful to save their time. Video’s save their time to understand the complex & unclear written points.
Improve The Trust Factors Among The Visitors : The testimonial is an important features on website to increase the visitors trust. The vistors like that website where they will see the video testimonial. As well motivate them to share your product with others.
Drive More Traffic: It is the best way to engage visitors & engage them long lasting. Everyone loves to watch video rather than to read a written product description.
Engage Customers / Decrease Bounce Rate: People spend more time on the website, if they find their videos.
Above, you have read about the videos benefits & facts in an online business. But, don’t forget that online videos are only helpful, if you learn how to use it.
Tips to Use Video for Marketing:
Keep Your Customers in Mind: Always focus on your customers & their interests while creating a video. Find out how video is helpful to them & why they watch that video.
Make It Personal: The customers praise that store & believe to purchase from the store where they get the personal touch in conversation. Whenever you are going to create a video always address your customers in that.
Be Meaningful and Informative: For better sales result, never promote your site or products only. It’s affecting your marketing goals, so it’s better to give the tips to use the product ( if any) & show the advanced features of the product.
Create How To Video: There are more than 70% users who prefer How-to video rather than any other.
Keep Video Simple & Short: Sometime visitors don’t have much time, so they prefer short video as compare to long.
Use Annotations: By adding annotations, it’s easy to increase the customer curiosity on the video. More than 90% people check the next video.
Rule To Create A Video: Must follow this rule to create a video: