If you fancy staying in business for good then you need to comprehend and comply with boring tech words such as file names, keywords, alt tags, and many other similar sounding words. If proper attention isn’t given to these words then you may be out of the business very soon. After all, what business sense does it make to have an epic website for your business which is hard to find on the web?
Keeping in mind the significance of search optimization, 10 best practices optimization tips are mentioned in this article.
- Keyword highlights
One of the best ways to get noticed by the World Wide Web is through unique and superior quality of content on your website. All other types of optimization are effective only when the website content is written strategically. Of course, the content should also be understandable and easy to comprehend. Use the keywords meticulously.
- Search engine optimized themes
The more code you have in creating the layout and design of your website, expect less content and keyword density. For Google ranking, you need fast performing themes since the performance of a website is one of two hundred criteria that technically determine your website ranking.
- Sitemap in XML Format
Creating a sitemap in XML format is not at all a daunting task especially with WordPress and plugins like Google XML Sitemaps. You can also check other useful tools, too, such as Webmaster Central and Website Optimizer.
It is a good idea to use shorter permalinks, including keywords. Moreover, use comprehensible permalinks. Make note of that only the first four words in a permalink are relevant, and the remaining succeeding words in the permalinks are not relevant.
- Image files
Even the images on the website are significant for ranking purpose. Google will consider the images displayed on the website while drawing calculations for ranking. Google displays images too along with the texts on its search pages. Always have a relevant file name to an image. For instance, if you have an image of Eifel Tower, instead of DSC88790.jpg use Eifel Tower Paris.jpg. Do not forget or ignore to use the alt tag and title tag for all your images as they too play a pivotal role in search rankings.
- Exchanging back links
In order to improve search rankings for your website, exchange back links with other high authority websites. In addition, link between pages within the website but do it wisely. Do not overdo it by linking every other page with each other.
- Say no to Flash
Flash is remarkably insignificant for search engines. Search engines do not see and value Flash. Use Word Press.
- Social Networks
It is a good idea to promote your posts on social networks. But, of course, do not over promote yourself and also promote other posts and websites. Social mediums should be used very strategically as they have the power to either create heaven or hell for you. Look for Twitter, LinkedIn, Facebook, and, similar popular mediums.
- Avoid black hat technique
Google will surely catch you if you try to play tricks with them. You will be heavily punished if you play games with them. Therefore, it is advisable to not be sneaky with them by employing black hat techniques or mirror html sites.
- Highlighting keywords
Speaking of content writing, highlighting keywords on the website will help in improving search rankings of your website. Use h1-h6 for highlighting headings and subtitles of particular articles or informative sentences. Keep it less and simple though.
With the objective of having a better search ranking of your website, you should always follow the best SEO practices. A good SEO practice will help you generate more interest to your site, which will lead to revenue generation.