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ecommerce-conversion-rate

Best Ways To Improve Your Ecommerce Conversions- [An Infographic]

July 21, 2018 By Tuhina

It is no secret that e-commerce businesses are trending in today’s world and that achievement is ensured. Users love to do online shopping because it is enjoyable, suitable, and cost-effective, however you have to offer a decent shopping knowledge to them or they will simply switch to your competitor’s website.

Let’s first, Understanding e-store Conversion Rates:

Conversion rate is defined as the percentage of visitors that arrive on your site who finish a desired action. You need to know your ultimate objective to precisely define conversions that line up with business objectives.

An ecommerce conversion rate is the percentage of site visitors who buy something from your online store in a set timeframe

In this infographic, presented by SoftProdigy, we share are some of the techniques that may help you to improve your ecommerce conversion rates:

The e-commerce optimization process can include lead generation, encouragement, calls to action, and that’s only the tip of the iceberg. If you influence your e-commerce store overpowering, people won’t be able to turn away. However, this tactic is not the only way to measure success of your online store.There are a lot of conversion rate optimization tricks you can use that won’t cost you much else besides time.

1) Optimize your e-commerce website for mobile devices
2) Identify your ideal visitor and target them
3) Keep a consistent flow of content
4) Live chat support for the customers
5) Expand your marketing strategies

Email Marketing

Boost Your Ecommerce Sales Through Email Marketing – [An Infographic]

July 16, 2018 By Tuhina

In today’s customer-driven world, this level of communication is basic for any e-commerce organization that needs to deliver a great experience and grows revenue at the same time.

Email marketing is an extraordinary way to achieve a lot of individuals with low costs. Motivating individuals to join may turn out to be very difficult, but be patient, they will come. It is about the correct technique and timing. Drafting the ideal email that touches the pain point of your audience is an art.

The key to email marketing for e-commerce is that email is outstanding amongst other channels to speak with a customer.

Look at the infographic below, created by “Business2community” for more tips on how to build trust in your e-commerce business.

 

How to Do It?

1) Use a Killer Subject Line: Subject line is the main thing a man sees. It shouldn’t just be short and brief, yet in addition outline what’s inside the email.

2) Keep your Emails Short: The best practice is to keep them simple and to-the-point; simply make sure that your email content fills its need of passing on the message.

3) Include a CTA. Accept this underlying cooperation open door to motivate endorsers of the draw in with you on a more profound level – even if your target action is something as simple as following your brand’s social channels.

Email-Marketing-Campaign-help-e-Commerce-Business

How An Email Marketing Campaign Can Help Your E-commerce Store?

August 28, 2015 By admin

Regardless of the fact that e-mail marketing is not that appealing as a social networking medium, it has done fairly well over the years. Marketing Sherpa asserts that 91 percent of online buyers in US like receiving promotional emails from online stores. In fact, a recent survey done by the Direct Marketing Association says that email marketing is one of the most important marketing tactics to acquire maximum ROI.

Email-Marketing-Campaign-help-e-Commerce-Business

Here are 9 reasons why you should start using email marketing for your e-commerce store now:-
Email Penetration –
How many times in a day do you check your email? There are above 3.2 billion email accounts across the globe today. From the total mass of online consumers, 95% of them use email as a medium to communicate and 91% of them check their emails daily.

Direct Reach – Email marketing offers direct one-to-one medium to communicate with customers. And it is not just about direct reach, you can also segment your customers based on their preferences to communicate better.

Pocket Friendly – There are numerous email marketing providers who offer free trials or compact free accounts. Even if you have to opt for paid service, go for it because the average price of sending an email comes out be very less.

Life cycle – Unlike posts on other social media networks, emails send through an email marketing campaign never dies. Email stays there in your inbox until you delete it. Simple, it requires an action to end and just can’t get faded by itself over the time. Moreover, the right quality of content marketing in the email highlights it and stimulates customers positive actions.

Return-on-Investment – Every $1 spent on email marketing gives an average of $44.25 in return. No doubt the social marketing has taken over a large part of the online marketing landscape, but we can’t overlook the power of email marketing in terms of return on investment.

Extra add on’s – Email marketing on an average has a good ROI. It has a set matrix on click rate, open rate, unsubscribes, growth, complaints and even track sales and revenue. This simple formula tells you the monetary value of your email subscriber:

ROI= (Gain from investment- Cost of investment)/Cost of Investment

Full Automation – Delivering automation makes things simpler for retailers. One major benefit would be scheduling deliveries in advance, also making sure that they reach the new contacts who signed between when the campaign was scheduled and the date of deliveries.

Prompt response – Users expect the web to be fast and prompt. So when you club your campaign with a prompt technology your customers receive your newsletter or product marketing mails immediately as soon as they sign-up to your list, thereby, improving your chance of making a sale.

Some other reasons-
• You can frequently communicate with your consumers.
• Using email removes all other overheads (which are there in the traditional promotions).
• You can easily track results.
• You can also use follow up emails to remind your consumers.

Increase loyalty

6 Reason’s Why Customer Loyalty Programs Will Help Your Online Store

August 1, 2015 By admin

As per a survey you have to put in 10 times more effort to obtain a new customer than to sell to an existing one. Indeed, existing customers spend 67% more on your products than a new visitor. Therefore following a loyalty program is always a sales booster for your store.

Customer loyalty

A loyalty program harnesses your sales by awarding customers who buy from your store regularly. 38% of the market believes that their biggest obstacle for 2015 is to increase customer retention and acquisition (sources- Teradata). This strategy is certainly targeted to get more sales from existing customers and builds a trustworthy online store. Moreover, it acts as a magnet that attracts new customers to your store.

According to a survey done by Neilsen, “the probability for 84% of the global consumer visit an online store turns positive when they see a loyalty program.”

To get an in depth knowledge of how customer loyalty programs help your online store, have a look into these six reasons listed below.

Loyalty Programs are Pocket Friendly
A generic notion is that whatever produces more profit is most of the time too expensive. The good news is that it is not applicable in the case of loyalty program.

Pursuing a new customer can be 7 times more expensive than obtaining an existing one. Therefore, the resources that are used in the loyalty program will probably be less expensive than finding a new one. Not to miss out, depending on the scope of your reward program, the tiny expenses you do is surpassed by the considerable generated business result.

Enhances Your Reputation
As an online firm your every move builds and diminishes your reputation. When you offer your clients something to stick around after purchase, the customer feels that they are taken care off and valued.

Increase loyalty

Therefore, when you start a loyalty program for your customer you not only retain the old ones but also entice the new ones to join this league. This will also augment the positive word of mouth in the market for your online store or brand.

Using Attractive Awards for more Eyeballs
The loyalty program is the most favored by marketers and retailers because they are efficient enough to improve customer retention for a particular operation. Now, when it comes to customers part they admire it for added incentives while making a purchase. As the points increases, it turns out to be beneficial for both customers and retailer. Thus, allowing the retailer to have an access of larger portion of the customers’ wallets.

Offers Market Research
When you regulate a loyalty program, you conduct a research to retrieve information regarding the customers behavior in context of the loyalty program. Through this program that you use that sort of incentive which stimulates the desire of your customers and the rewards.

This enables you to have a clear idea, regarding which specific reward will be most admired. Moreover, with the data you can attach the most pursued reward to a particular product and increase your sales profits.

Sizable loyalty landscape
The volume of loyalty program and its members in Canada is itself 120 million and in US it amounts to 2 billion members. With the amount of marketplace penetration, it is estimated that the probability of every visitor who visits your site is a member of at least one loyalty program. This way millions of people are collecting loyalty rewards and most of them are taking it for more than one. Therefore, by providing an array of programs to choose from, it’s possible that you’ll strike at least one of the programs that they’re participating in.

Big firms give big loyalty
The world of loyalty program has several other programs from where customers can choose over, while customer picks one, he overturns others. Therefore, it becomes necessary that the loyalty program should be crafted after learning about the customers behavior. Read more about customers behavior and psychology here. However, when you offer your visitors with points from the world’s biggest program you can easily leverage the loyalty build by others.

magento-enterprise

5 Magento Enterprise Features that Help Retailers To Sell Better

July 23, 2015 By admin

Magento in itself is a feature rich E-Commerce solution to fuel your success.

magento-enterprise

Magento Enterprise Edition is an important edition of Magento. It’s a single enterprise class E-Commerce platform that provides unconventional flexible features to increase your business on the online store. It enables you to integrate unparallel features set with world-class support and virtually unending flexibility at the fragment of price charged by other competitive platform.

To understand Enterprise edition in a better way, let’s list down some of its major advantages and see how these advantages have turned as the chief reason for retailers to reach out to the best Magento Development companies. Let’s see how Magento Enterprise Edition gives you full control of your online channel and what makes it different from others?

Here are few pointers :-
Cutting Edge Customer Segmentation and Targeting
One of the best feature! It enables you to target a particular group of customers with the assistance of comprehensive segmentation criteria. It can act as a major attribute to enhance your business revenue.

Full Page Caching
Fast speed is essential for an e-commerce website. Several researches have approved that with declining speed of the website there is a decline in the number of customers an online website makes.

Magento is created in such a way that it drastically slashes the page loading speed, makes it quick and enhances customers satisfaction. Similarly, Magento community edition is fast, but the bonus feature of full page caching in Enterprise edition enhances conversion rates and revenues by a large margin.

Solr Search
Search is one of the leading features of every e-Commerce experience. The Magento Enterprise Edition has an advanced feature of Solr search that enables execution of an advanced search technology that includes spell check, auto suggestions and faceted search. With the help of Solr search customers will be able to find precisely what they are looking for in a quick manner.

Loyalty generation with Rewards Points
Magento Enterprise edition has reward points that increase your ability by implementing unique programs that works to boost user experience and increase customer loyalty. You will be able to set up points to be given based on a broad range of transaction and customer actions. It also enables you to control balance, point allotment and expiration. Moreover, customers can save points according to their purchases.

Gift Registries
This is a special feature of Magento Enterprise Edition, which makes customer’s near and dear ones happy. The feature enables customers with the ability to create gifts and notify pears. Your family and friends will be able to purchase items from the registered gifts. It keeps a record of purchased items and the remaining items. Moreover, the customers can create gift registries and share it with others. As a customer you can add products to the registry and transfer it from wishlist to shopping cart.

Magento Enterprise Edition is a sales booster e-commerce solution! It offers ample of compelling features that act as a great tool for marketing, which not only influences your business goals, but also enhance customer experience.

Accelerate Sales on your Magento Store

5 Things you should do right now to Accelerate Sales on your Magento Store

July 21, 2015 By admin

To pin down the objective of increasing sales, a retailer uses every possible marketing strategy. To achieve this objective you have to first pass the tough competition, understand critical technology that is getting advanced every minute and appease extremely volatile customers with a moody behaviour.

Accelerate Sales on your Magento Store

As a matter of fact, we can’t halt the pace of the competition and the augmentation of cutting edge technology. So, what do we do?

The only panacea to this situation would be to use best platform like Magento that help amplify user experience. Moreover, it’s just not about designing and creating your e-commerce store, featuring, marketing and optimizing are also important elements to drive unending traffic.

Before going any further, answer these questions from customer point of view.
• Was it easy to find the online store?
• Is the store simple and easy to understand?
• Is it tough to get through the checkout?
• Is the website content compelling enough?
• Will the service convince me to draw money out of my pocket?

Let’s discuss these fundamental questions to retrieve our answers and you’ll probably have the answers to accelerate sales as well.

1. Is it easy to find the store? Is your website discoverable?
A good SEO strategy gives a boost to website ranking. Analyze some of the best SEO (search engine optimization) practices and deploy them on your website. There are numerous Magento Extensions in the market that assure to make your website more search engine friendly.

To surcharge the SEO initiatives for your website, install the latest version of Magento. Avoid long tail links, write good descriptions and use lot of images in the website (category and product page). Add keyword rich products, pages and product tours/guides. Make your e-store directly available by creating a “robots.txt”

2. Was the store simple and easy to understand?
Make sure that your online store is simple. Messy and disorganized website doesn’t let the visitors explore through the pages and entice them to purchase any product. Therefore, make sure that your website is clean and organized in a systematic manner. Along with that, keep the design of the page simple and remember to keep the items limited by exhibiting it on one page or on few pages.

3. Is it tough to get through the Checkout?
Online sales are greatly influenced by the Checkout and revisits. A simple checkout with limited steps is always in complete harmony with your customers. Make it a single page effort with minimum areas to fill, ask them to fill only the necessary fields. Avoid compulsory registrations and make it optional.

A website that uses tricky technologies (AJAX and Flash) will certainly make things more complicated. As for some customers who are using an old browser or a particular device which doesn’t support this technology will create complications. So keep it short and simple.

4. Is the website content compelling enough?
The purchasing decision of the customer counts on various factors. All types of content (text, images, videos, etc.) should build instant interest for visitors. Write interesting and simple product description. Make it more convincing by adding an image to the text.

To write compelling text, focus on how customers will take it? Stress more on benefits than on the feature of a product. Moreover, use action verbs and active sentences to engage customers.

5. Will the service convince me to draw money out of my pocket?
Driving traffic isn’t enough. It’s also about converting visitors into customers, convincing them to draw money out of their pockets. Here is what else can be done to make things happen:
• Use views and reviews to bend your visitors to turn into customers
• Use security badges to build trust in your product and services
• Offer free shipping
• Optimize your website with proper location of banners and buttons that grabs eyeballs
• Use the colour therapy

Market scholars strongly believe that the future of online shopping is very bright. So it makes sense to be part to this wonderful future and make maximum out of your Magento website’s potential.

Seducing Website Visitors to Buy

June 30, 2015 By admin

How can you entice your e-commerce visitors to buy from your store? Simple, a great user experience works as a tool of growth hacking for the inflow of conversion rates.

Now, if you’re lacking somewhere in your online business, you are not offering what your users want. Make things work out with these 20 steps to enhance the UX of your Magento store.

Here are some eye popping statistics about Users Experience.

E-Commerce-UX-Tips

Today we have 3 billion internet users globally and the number is moving upwards with the speed of a fired bullet. The hopeful forecast predicts shimmering e-commerce sky, the e-mail retailers will rise by 9% in 2016.

Apparently, it shows that online buyers are a massive opportunity and better user experience will harness business sales by 74%. Online user experience which is build with factors like convenient, intuitive and enjoyable experience will streamline the inflow of ROI.

Proper strategies to win conversions will take your business to greater heights and break all the records, up till now. Guide your visitors in the best ways, as the infographic says and boost your conversion rates.

The infographic showcases several eye popping studies and future startling predictions for the e-commerce landscape, which depicts that to provide a good user experience can turn a handsome deal for every online retailer.

ecommerce journey

The Journey of E-commerce thus far!

May 29, 2015 By admin

Over the years E-commerce has risen substantially. Today, it is the fastest expanding segment of the world economy. Online shopping has become a necessity, an efficient time saver and a thing of comfort.

ecommerce journey

E-commerce is constantly evolving with newer and more enhanced technologies to increase the consumer experience. Indeed, it is becoming more sophisticated and effective. However, the story was something very different when the e-commerce approach started and since then the path has been quite uncertain all the way to what it is today.

The article is a biography of e-commerce, it throws light on the life it has led till date. A story which starts from its birth to a bright future, it is indicative of.

It’s been about forty great years since e-commerce has been around.

The birth of E-commerce
The term E-commerce initially meant to describe the action of conducting business deal using electronic devices. However, it was in 1994 that e-commerce commenced with the institution of security protocols and high-speed internet connections, enabling faster connection speeds and quicker online transaction potential.

This was the time when E-commerce developed and the industry experts prophesied its upcoming explosive growth.

A downfall or a greater rise
It was during 1998 and 2000 that a substantial number of business houses in the US and Europe created their first e-commerce website.

There was a change in the definition of E-commerce when dot-com crashed and thousands of internet business collapsed. However, not with standing the collapse, world’s most established businesses were motivated by the promise of e-commerce and the positive anticipation for serving global customer base electronically.

The Constant Rise and Present Scenario
In 2000, the net online US retail trade sale was worth $2983.28 billion, in 2003 it rose to $3262.73 billion. In 2007 it rose to a greater height of 3995.18 billion.

First coined in 1997 by Kevin Duffery, the term “Mobile Commerce” gained its silent prominence and in the year 2012 Walmart estimated that 40% of visits to their shopping site were through mobile phones. According to BI Intelligence it was evaluated that, 29% of mobile users made purchases through mobile phones in 2012.

In 2013, a record-breaking rise was noticed in e-commerce sales, estimating at $4469.02 billion. M-commerce was an important part in this record-breaking phenomena.

According to the eMarketers the record was further broken to 20% in 2014. During this period the growth in Asia-Pacific was faster, while Western Europe and North America remained consistently strong.

Predictions: A hopeful rise
This year e-commerce will keep on rolling and touch new heights. It is predicted that e-commerce sales in 2015 will hit a $279 Billion mark.

According to statista global, e-retail sales volume are projected to rise to $1.35 trillion in 2018. This will bring an estimated rise of 16.1 percent from the 2013 results.

In this league, global B2C e-commerce sale worldwide are expected to reach 2356 billion by 2018.

E-commerce has had a great deal of edge over conventional “brick and mortar” stores. Consumers can easily search over large online catalog of product and services. Through E-commerce website it becomes highly comfortable for them to select their desired product. Moreover, new trends refine and enhance the customer experience to a greater level. The upcoming years will be a witness to a phenomenal E-Commerce market with ultimate fresh trends.