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ECommerce Platforms: Magento vs Shopify – [An Infographic]

July 24, 2018 By Tuhina

Establish an online store is a difficult process that includes numerous expensive decisions that may potentially influence your business negatively. Choosing the best possible eCommerce platform can be challenging. The present market offers you a large number of choices, one is superior to another.

So if you are debating between the best two ecommerce platfrom that is Magento and Shopify which one is best, look no further.

Here you will discover valuable information that will help you in your choice between the two stages platforms.

  • Shopify is a paid platform while Magento Community is a free, open-source software this implies that you can go wild with customizations and make exactly the kind of shop you require.
  • Shopify is a perfect for a common businessman who doesn’t want to mess up with complicated codes. On the other hand, Magento is more suitable for large businesses.
  • Magento comes with a expert look and well-organized categories. It offers the top-quality eCommerce performance and lots of options to help you in building your ideal online store.
  • There are lots of options for application and add-ons both in Magento Extension Store, and Shopify app store. But Magento is a winner here with a number of its extensions having more than 5000.

Just take a look at the following infographic that compares the important aspects of Magento and Shopify e commerce platforms –

In conclusion, Magento is a free and powerful platform, insures versatility and proficient admin management of customers, orders and products. Shopify will guarantee that you have a friendly and moderate administrator panel.

Thus, when it comes to choosing between Magento and Shopify, it’s not that difficult for us to help diagnose which is a better fit quickly.

Magento Design Trends to Follow

Top 9 Magento Design Trends to Follow This Year

April 21, 2018 By Tuhina

E-commerce platforms are the easiest solution for e-commerce begin users and entrepreneurs, as opposed to building up a specially designed e-book for heaps of cash and with quite sudden outcomes it is considerably simpler to pay for or even begin utilizing with the expectation of complimentary various e-commerce solutions available online. Today online business showcase is gloating with huge amounts of solutions and platforms to give enough choices for e-commerce merchants to proceed.

Magento extensions are the most productive tools to broaden the usefulness of your Magento online shop without touching the center code by any stretch of the imagination. In this manner, extensions are massively famous and have turned into a billion-dollar business, and set new trends in Magento biological community also.

In this way, if you want to remain on the ball and keep your Magento web store from being viewed as a relic of the past, read on and discover our expectations for the most in vogue configuration highlights of 2018.

Have a look at the infographic given below and enlighten yourself with these Magento design trends:

https://www.infographicportal.com/wp-content/uploads/2018/03/Top-9-Magento-Design-Trends-to-Follow.jpg

Paypal Solutions for Magento Platforms

September 28, 2015 By admin

Most of the E-commerce customers are skeptical about online shopping because of the cyber frauds.  They do not trust the online platforms for monetary transactions. To upgrade the concept of online shopping, the E-commerce businesses need to create foolproof methods of online payment, so as to build the trust of the customers in safe online payments. Once the E-commerce merchants are successful in getting people connected with their business, it will give them an edge over other competitors in this arena of neck to neck competition.

 

magento_paypal

 

Paypal provides efficient solutions to the magento platforms to make online transactions risk free and turn the experience, a good one for the customers to ensure their lifelong loyalty towards the business

1) Paypal Express Checkout

As the name suggests, Paypal Express Checkout, is a swift and convenient payment option, that can help in increasing the sales, drastically. The research shows that when done correctly, it can lead to 3 times faster checkouts. Most of the customers, get horrified and nervous in a too long checkout process, that they give up on buying the product, in between. Easy checkouts will build the confidence in them to shop online. And once they are into this, then it easily becomes an addiction. So, the companies should promote easy checkout methods.

2)  Magento Braintree Extension

It is a perfect solution to prevent online frauds, faster payment process and to make the overall experience good for the customers. There has been a decline in the fraud rates in the businesses who have implemented this extension. This extension has been developed jointly by Magento and Braintree to attract more customers. Once the customers overcome the fear of getting cheated online, they will find it easy to use the online medium to solve their daily purposes.

3) Speedy checkout process

The credit card details, once fed, are stored securely in the Braintree’s PCI-Compliant vault. Hence, when the customers return, they do not have to re-enter the information all over again, saving the time in checkout process. This feature makes it convenient for the customers to make the payments and they do not have to worry about the safety of the entered details, as they are saved securely.

4) Leads to customer satisfaction

Due to the Braintree Extension, the customers do not have to bother about the issues like exchanges and other errors. They do not have to re-enter the details every time. These issues are handled by the E-commerce merchants over the phones. Hence, this process does not cause any inconvenience to the customers who can get their issues resolved over a phone call. This results in a better customer experience. Customer satisfaction, being an important factor to determine the success of any business, cannot be sidelined.

Paypal has brought up these efficient solutions for the magento platforms which are helping the E-commerce businesses build a strong base among their customers. Implementing them successfully, will lead to an exponential growth of any E-commerce business.

Magento-A Vital e-Commerce Software Tool

Magento: A Vital E-commerce Software Tool for your Web Store

September 5, 2015 By admin

Drooling over many e-commerce software tools can be a daunting process for many of us. It is, however, one of the key most decisions to be made before building your online web store.

It is imperative for e-commerce store owners to create a visually appealing web store for its surfers. Not only should the website be aesthetically appealing to the eyes, but should also be functional. Compromising on either of these aspects will make you lose your customer immediately.

In this article, we will be focusing on Magento – a prominent open source platform!

Magento-A Vital e-Commerce Software Tool

Here are 3 ways in which Magento will help your E-commerce store.

1. Offers magnificent tools for site navigation
Site navigation plays a pivotal role in helping the users to navigate the information of your web page. Magento, is an open source ecommerce software, which means you can easily add, edit and change several navigation facilities with ease.

With these extensions, a small or medium size business can play around with their navigation tools on the site. Features such as multiple store views, enable/disable items, add additional layouts and plug-ins, and insert templates as per your liking.

If you are looking for help in managing your site navigation then there is a lot of help available online, and also the Magento community is large and helpful.

2. Get an improved organic traffic
Magento platform was built keeping in mind the SEO efficiency as well, which means your products and services will have fair chance to appear on search engines such as Google and others. When you decide to employ Magento as your e-commerce designing tool, then your visibility on search platforms too increases. In addition, for those who know how to custom SEO implementations will be able to manage and customize SEO.

3. Community-oriented platform
The biggest advantage for Magento users is its big and widespread community. There are over 250,000 businesses worldwide that use Magento for all of their e-commerce needs. Magento is an open source platform, which means you will be able to share and use tools with other Magento users. Sharing helps community members when they don’t have the time and energy to build tools from scratch, and also when they don’t have the expertise to build tools.
Parting thoughts

Magento is built keeping in mind the needs of global times. With the help of Magento, you can create features such as multiple currency and multilingual languages on your e-commerce store. Moreover, you can also create and manage multiple e-commerce stores easily.

It’s definitely a lucrative e-commerce tool beneficial to online businesses.

B2B Ecommerce

How Magento is helping B2B E-Commerce Leverage Profit Margins

July 30, 2015 By admin

Business to Consumer (B2C) or Business to Business (B2B), you may be working with any one of the business approach, but e-Commerce remains the principal component of your marketing business.

B2B Ecommerce

One can’t oversee the truth that Magento e-Commerce solution has brought transformative changes in the manner B2C business has functioned and performed over the years. Today Magento is a big name in B2B due its segmentation options, unique catalogs and flexibility.

According to recent reports “In United States alone B2B E-Commerce was over two times the size of B2C.” As per the reports B2B was a whopping $780 billion and B2C at $325 billion, that’s just less than half.

You must be aware of how Magento can do wonders for your online business? The basic necessities of a B2B portal are same as that of B2C, such as:-

  • Invoice and order history
  • Information on order status and shipment
  • Live assistance in the form of customer care
  • Wishlist, favorite products and recommendations
  • Discounts and offers
  • Multiple images of the product, detailed specs, download able data sheets and manual and video tutorials
  • Invoicing and incomplete shipments
  • Easy and fast reordering feature

It is understandable that Magento supports all these areas in an online store. Now, let’s see other factors that Magento facilitates to build a unique B2B online store. This will surly enable you to leverage sizable profit margins. Here’s how…

Proper segmentation and absolute personalization
Proper segmentation makes things appropriate, thus making it easy for a visitor to find his/her desired item within seconds, stimulating a tiny purchase funnel. With the source of B2B e-Commerce store, suitable products are displayed in best of manner, encouraging user friendly experience.

The Magento Enterprise platform offers different tools that make it simple to present special product suggestions and content based on segmentation criteria.

Distinct Catalogs based on Consumer Groups
Magento has some kind of a traditional portal functionality. It can give access to some class of the sites based on a particular group.

This is how – Depending entirely on the affiliation upon login of the customers group, customer Q will have access to some products, however, Customer R may have access to an absolutely different set of products. These different catalogs enhance the consumer value and allow effective and intellectual guidance to users to purchase with distinctive interactions.

Smooth Integration with Third Party Apps and System
We all know Magento’s integrating capability with various softwares. This serves as the perfect way for B2B store to integrate with any third party apps or systems easily.

The APIs can be used by developers to connect different dots between back office apps and online store. The ERP environment can also be used for Magento integration and assist in easily dealing with complex Magento workflows which comprises of long string of properties for an approval system.

magento-enterprise

5 Magento Enterprise Features that Help Retailers To Sell Better

July 23, 2015 By admin

Magento in itself is a feature rich E-Commerce solution to fuel your success.

magento-enterprise

Magento Enterprise Edition is an important edition of Magento. It’s a single enterprise class E-Commerce platform that provides unconventional flexible features to increase your business on the online store. It enables you to integrate unparallel features set with world-class support and virtually unending flexibility at the fragment of price charged by other competitive platform.

To understand Enterprise edition in a better way, let’s list down some of its major advantages and see how these advantages have turned as the chief reason for retailers to reach out to the best Magento Development companies. Let’s see how Magento Enterprise Edition gives you full control of your online channel and what makes it different from others?

Here are few pointers :-
Cutting Edge Customer Segmentation and Targeting
One of the best feature! It enables you to target a particular group of customers with the assistance of comprehensive segmentation criteria. It can act as a major attribute to enhance your business revenue.

Full Page Caching
Fast speed is essential for an e-commerce website. Several researches have approved that with declining speed of the website there is a decline in the number of customers an online website makes.

Magento is created in such a way that it drastically slashes the page loading speed, makes it quick and enhances customers satisfaction. Similarly, Magento community edition is fast, but the bonus feature of full page caching in Enterprise edition enhances conversion rates and revenues by a large margin.

Solr Search
Search is one of the leading features of every e-Commerce experience. The Magento Enterprise Edition has an advanced feature of Solr search that enables execution of an advanced search technology that includes spell check, auto suggestions and faceted search. With the help of Solr search customers will be able to find precisely what they are looking for in a quick manner.

Loyalty generation with Rewards Points
Magento Enterprise edition has reward points that increase your ability by implementing unique programs that works to boost user experience and increase customer loyalty. You will be able to set up points to be given based on a broad range of transaction and customer actions. It also enables you to control balance, point allotment and expiration. Moreover, customers can save points according to their purchases.

Gift Registries
This is a special feature of Magento Enterprise Edition, which makes customer’s near and dear ones happy. The feature enables customers with the ability to create gifts and notify pears. Your family and friends will be able to purchase items from the registered gifts. It keeps a record of purchased items and the remaining items. Moreover, the customers can create gift registries and share it with others. As a customer you can add products to the registry and transfer it from wishlist to shopping cart.

Magento Enterprise Edition is a sales booster e-commerce solution! It offers ample of compelling features that act as a great tool for marketing, which not only influences your business goals, but also enhance customer experience.

Magento2.0

Magneto 2.0 : 7 features that makes Magento an open source E-commerce market leader

April 10, 2015 By admin

With more than 4 million downloads worldwide, Magento is celebrated as the most prominent e-commerce solution today. Indeed, with Magento 2, the platform promises to ascend with new and advanced features, thereby giving a platform which will be packed with a huge array of features.

Magento2.0

Magento 2 is developed with the objective to empower developers with a cutting edge solution. The expert team of Magento is working hard in structuring crucial architectural changes to decrease the upgrade efforts, enhance the performance, simplify the customization process, upgrade the technology stack and to make the engagement with the developer community better.

Lets have a look at 7 crucial updates and features of Magento 2.

1. Renewed Technology Stack
The technology stack of Magento 2 includes the latest version of jQuery, PHP, CSS3, etc. Here is the enhancement which we will be seen in the fresh version of Magento:
• With an additional support of plugins, Magento 2 is more accessible with jQuery because of which developers will be able to use JavaScript libraries which they already know.
• Magento 2 is based on HTML 5 and is entirely responsive.
• The fresh version comes with CSS3 which improves the page load speed. Along with that it will offer a bunch of new visual effects: multiple backgrounds, reflections, shadows, etc.
• Require JS library is another great feature of Magento 2. It loads JS resources non synchronously, thereby improving the page load time.
• It supports PHP 5.5 (minimum requirement is 5.4.11) , because of which the overall performance of the site gets enhanced.
• It supports MySQL 5.6 and therefore improves the MySQL engine performance.
• With the inclusion of PSR compliance, Magento 2 becomes easier to learn.

2. Enhanced Customization process
Magento 2 has an improved customization feature. With this developers will be able to use Magento for faster and specific needs of the merchants. Here is what has been done:
• In Magento 2 there will be a layered navigation and modularized search interface. Because of this search feature will be more customizable.
• With this new version you get the enhanced APIs for better integrations with external systems.
• XML validation is another significant addition to the new version.
• The modular code of Magento 2 decreases cross-module reliance and allows developers to make targeted changes without having an impact on the codes. This gives a cleaner interfaces among multiple extensions with better customization and higher flexibility.

3. Simpler Front-end development
In Magento 2 front-end development is more attainable with less CSS preprocessor and modern HTML5 themes.
• With the help of Magento 2 developers will have better and more opportunities for an easier customization for the look and feel. THis would be done without altering the core functionality of the site. The front-end coding is less complex and more autonomous in the new version.
• The fresh features make CSS more maintainable and expendable in a theme-friendly manner. The CSS- preprocessor increase the speed the front-end development and enhances multilevel theme inheritance
• The fresh version incorporates Blank Theme, which will allow developers to start with a stripped down theme. It also allows you to start with all necessary features and customization.
• The UI Library of Magento includes a number of components (tables, typography, forms, etc.) and specific patterns (navigation, rating, message). This provides the ability to change almost all the elements of Magento 2 front-end or alter existing things much faster.

4. Demands less cost and efforts for upgrades
The new version of the Magento will be a boon to the industry, it would demand for less effort and money. The new version will make it easier to reform the core Magento software specifically for installing and upgrading extensions.
• The new version of Magento comprises of enhanced information on versioning policies and compatibility of upgrades, thereby, allowing developers to be more dedicated and will be anticipating the entire upgrade scenario.
• The developers working on the extension will be able to provide a detailed version of compatibility information in their codes as the component of the “composer” module in PHP. This gives a beforehand idea about the potential impact of the extension to its developers.
• Magneto 2 makes the installation much easier than before, retailers on the current platform of Magento can migrate to Magento 2 by first transferring all standard records.

5. Better Performance and Scalability
The upcoming Magento will be launched with an improved native performance and scalability.
• The new indexers of Magento 2 comprises of similar functionality as the former enterprise version had. However, it has been improved to deliver high speed query performance and more systematic updates.
• The fresh set of performance test script will be used to test code changes, optimise system performance and create test environments to verify.
• It will include integration with Varnish Cache, this will make a faster display of pages and lower down server load by caching customary requests.
• More than one Admin will be allowed to update products and the basic concern will be to reduce data conflict.
• The new version comes with an improved level of performance and reduced load on the server. This cuts an extra investments in additional servers.

6. Better quality, documentation and testing resources
Magento 2 comprises of testing for integration, units, static environments, functional area and performance criteria. For the fast development, the testing framework of Magento 2 supports unit testing practices and continuous integration. Moreover, it includes all the necessary documentation.

Magento 2 comprises of a Pre-packed series of test scripts for users to use it in testing practices and development cycle. The series incorporates test for integration, static environments, units and performance criteria. Furthermore, it supports unbroken integration and testing practice for faster development and less time is devoted on QA.

7. Rise in community engagements
Another crucial feature of Magento 2 is that it has an increased engagement with the community. The deeper engagement with the Magento community value your feedbacks. As they believe that the success of Magento will be grounded in the success of their developers and partners.

With an unending array of improved feature offered by Magento 2, the platform is worth waiting. However Magento 2 will be released by the end of this year, perhaps the beginning of 2016.

Performance of Magento Store

Why keep a check on the performance of your Magento store?

April 2, 2015 By admin

The time span a visitor spends on your website is ‘directly proportional’ to the performance of the website. If the performance sinks, the visitor time span decreases and if performance goes up, the visitors enjoy spending more time on your website.

To meet the necessity of a retailer to linger the visitors on your website for a longer period, performance acts as a major factor. It is quite obvious. Good performance means better user experience, which in turn builds a positive image in the eyes of a buyer to make a purchase from your store. This results in increased conversion rate. The continuation of the process, adds more and more people buying from your store and generating more business for you.

Performance of Magento Store

In case you own a Magento store, give yourself a pat on the shoulder. You have already walked the half way, as Magento is positioned on the top spot among open source E-commerce platforms.

But don’t make the mistake of thinking that your store will always perform sky-high since you are using Magento. You’re surely missing out something.

Magento in itself is a heavy CMS and runs slowly if right setting and configuration are not applied to.

How can you rectify few aspects of a Magento store performing badly?

Several techniques answer this question. Let’s discuss a few methods to increase the Magento page-load speed significantly.

Decrease file size of file transfers between webs server and browser: One of the best techniques to significantly enhance Magento store performance is to lessen the size of thee files transfer between browser and web server. In an absolute way you can do this in the following ways:

1. Compressing the CSS and JavaScript will save space of many bytes of data and decline downloading, parsing and execution time
2. Optimize Images by resizing them ( use only the required size, avoid big and extra sizes)
3. Enable GZIP compression
4. Instead of going for as full size, compress it by zipping it. Moreover, it increases your download speed

Reduce the amount of HTTP requests: Loading speed is considered as the most important factor in making the user-experience better. This reduces the number of HTTP requests and get handy with only the limited amount you need. There are a handful of methods available which will let you reduce the HTTP requests and upload a quality web page
1. Merging Javascript and CSS files
2. Combine images by using CSS sprites
3. Enabling the Apache KeepAlives to magnify the communication between browser and server
4. Use only those DOM elements which you require
5. YSlow assist you to design the complete layout with an excellent loading speed
6. Keep the CSS calls on the top and JavaScript calls on the bottom

Executing only the Required Caching Mechanisms: Enable all the caching mechanism from the Magento admin panel (System –> Cache Management). This is what can be done:
1. Improve the speed of the website by implement opcode cache mechanism. It decrease the load on non server when there are multiple request for the same page at the same time
2. Enable Memcache mechanism, as this helps in getting Magento’s heavy hits on your database by caching data away from it
3. Implement Redis, as it will discard the problems occurring while executing TwoLevels Cache Backend (i.e. to use Memcache together with the database). Moreover, it is contemplated as the most superior caching mechanisms for Magento
4. Varnish works as an HTTP accelerator: it acts as a load balancer. Therefore, use it to decrease the load time and reduce the response time
5. Use a content delivery network as it cuts down server load, by serving static content in the form of JavaScript files, CSS files and images through a network of servers informally located to your customer

Use Magento Panel to Optimize Performance:
1. Generally the Magento login mechanism is turned ON, turn it off from the admin panel
2. Turn on the Compilation to compile all the files of the magento installation, this will generate a sole include path to enhance the performance
3. By enabling flat categories and products, you can decrease the bottleneck performance of loading the product and category page

Magento performance optimization is an inestimable task and things may vary from developer to developer. These are just a handful of the points to improve the performance of your Magento store. However, if you want any support and advice, feel free to contact us, we can help you to enhance the performance of your store even better.

The e­Commerce Trends For The Upcoming Year 2015

December 29, 2014 By admin

If we look 15 years back when e-Commerce had a dawn in the world, we will see a phenomenal record breaking rise every year since then. This year again it broke all the previous records and with the closing year it is adding limitless dollars to the amount. Although with the time many trends emerged and were used as exceptional arsenals in the e-commerce market but, today e-Commerce market is exploiting every possible means to reach new heights. For this awaited new year of 2015, people are estimating that the e-Commerce trends which will boost the sales to a new stature.

eCommerce Trends

Here are the e-Commerce trends which will dominate the year 2015:

1. M-Commerce or Mobile Commerce-
This retail outlet in the consumers pocket will be the most effective e-Commerce trend for the upcoming year 2015. According to a study done by comScore, Mobile commerce has seen a rapid growth of 47% from the previous year. This explosive record breaking growth proclaims the dominance of M-commerce over the conventional marketing trends. Since, the number of Samrtphone users has accelerated at a lightening speed the trend of m-commerce won’t shiver by the augment of any other trends in terms of marketing or promotion. Moreover, with such a large audience at a single platform of mobile, the number of mobile responsive website is increasing. More and more retailers are shifting towards promotion through mobile phones by optimizing their websites for the mobile users.

Mobile commerce can act as a catalyst to generate enormous sale for the year 2015.

m-commerce

2. Social Commerce-
Social Commerce is the powerhouse to kindle online sale. It saw an incredible growth in the year 2014 and added a gigantic chunk of cash to the e-Commerce world. This year the social commerce grew three times the rate of entire e-commerce last year. Along with that top 500 retailers on the web make $2.69 billion from social shopping.

Social Media
With the snowball surge of social media users the social commerce is the leading trends of marketing arsenals. Intelligent retailers will employee social network to tailor product and service offerings. As almost all the users on social networking website turn to their friends on Twitter, Facebook (F-commerce), Pinterest for recommendation, social selling will be an important part of the 2015 resolution listed by the e-Commerce companies.

3. Speed and Accuracy in Shipping
The driving force to grow the e-Commerce sales will be shipping for the year 2015. As faster and cheaper shipping adds to the likability of an online store in the notion of a consumers. If it is a new strategy for you, keep your margins in your mind, analyse your competitors and then negotiate for the best price. This will increase the popularity of your brand and add customers confidence in your product. Another good option can be of Free shipping on return.

With progressive proposals on net by companies of exiting offers of shipping, the shipping trend is an ascending vogue among the e-Commerce companies.

4. Marketing through Content-
The year 2015 will again will again represent content as the king of online marketing trends. As this year it was one of the main sources to get new leads which is an essential necessity to boost sales. A research opines that about 86 percent of B2C companies use content marketing. Although it will become more important for the companies to drive in traffic by appealing them with informative and vibrant content.

Content

Articles, blog posts, attractive images and videos will continue driving traffic to the e-Commerce websites on the web. As, the companies which generate an active blog post receive 67 percent more leads per month.

The new year is at our door step with great opportunities and hopes to touch new heights. Employment of the right promotional tools in your online store will create win situation for you. Moreover, with the positive aspirations retailers are investing in the prominent marketing trends which are in the fashion and are adding unending dollars to the pocket of big online stores. Hopefully the year 2015 will see some of the great record breaking online sales with the implementation of these marketing trends.

blog post ecommerce_business_blog

Open Source e-Commerce Platforms – 2015 Trends and Scenario

December 16, 2014 By admin

eCommerce platforms The open source e-Commerce platform is growing at a lightening speed in the online marketing sector. Moreover, the year 2014 manifested a strengthened relationship between business and web-space. The massive array of open source e-Commerce platforms witnessed certain great rise and fall in their use.

Here is an overview of the major trends of open source e-Commerce platforms in 2014 and also for the upcoming year 2015 :

1. Magento: The changing market trends and new launches of open source software’s was unable to shake the grounds of dominant platform Magento. This feature-rich, enormously flexible over the layout, design and feel software has retained the top most position for even this year. Today, Magento is the established leader among all the e-Commerce softwares empowers majority of the innovative e-Commerce stores on the web.

Strength-

  • The Magento Community Edition enables you to modify the core code and add features and functionality by installing extensions from the Magento marketplace.
  • It allows you to amiably adjust with the existing features, is more SEO-friendly and doesn’t require expertise technical support.
  • It has an out-of-the-box feature set which manages and organizes concept properly. Some of the operational and management features of Magento include user profiles, admin panel, email notifications,product catalog toolkit, SSL support and many more.
  • Cost-worthy extension is helpful to attract customers in your Magento store. For example- the installation of Daily Deals Extension on your Magento store will let you showcase latest attractive deals and offers.

Limitation- Magento can be only used for e-Commerce website and no other website. Although it works phenomenally well for the e-Commerce website.

2. Open Cart: The OpenCart at the second position is a high-end solution that combines simplicity, flexibility and multi-functionality. By supporting more than 20 payment gateways OpenCart e-Commerce service makes your users shopping experience completely enjoyable. It has an excellent order management system. Moreover, it provides numerous choices for tax payment in different countries.

Strength-

  • OpenCart is a highly powerful and scalable e-Commerce platform enabling you to create a limitless number of categories, sell countless numbers of products, accept multiple currencies and uses multiple languages.
  • The simple set up is the major benefit of open cart. This platform enables not so technically expert people to create a store without any kind of support of an expert.
  • The good speed of the site is the main point that will boost the customers shopping experience. This user-friendly website offers countless features to increase the usability for the client.
  • OpenCart supports multi- store functionality, which enables the retailer to manage different stores through a single admin panel.

Limitation-One of the drawbacks of OpenCart is that it is less used than other platforms, therefore documentation and help may be hard to come by.

3. PrestaShop: PrestaShop is among highly customizable open source platform in 2014. This rapidly growing robust  platform is widely favored for its excellent interface which is significantly innovative and user-friendly. With numerous features Presta Shop increases your conversion rates to  many folds.

Strength-

  • PrestaShop provides flexibility to easily customize the admin panel.  This user-friendly platform is available in English, French and Spanish, with an additional 41 translations. Moreover, it enables the store owners to create and manage their catalogues, customers and orders.
  • Feature-rich PrestaShop offers great features such as unlimited categories, products and attributes, product comparison, multiple images with lightbox, cross-selling / related products and customer product reviews.
  • The enormous variety of themes gives you an access of a key tool to make your store highly-functional.
  • Presta Shop comes with an in-build animated ‘add to cart’ feature  which will make online shopping quite easier.

Limitation- Although, PrestaShop lacks many of the features of e-commerce. No ease in downloading and countless issues will demand hours of time investment.

4. Woo Commerce: Three years old Woo Commerce comes at the fourth position. It  was developed by WooThemes from a fork of Jigoshop which let you turn your WordPress sites into an online store. This open-source platform offers users with an extensive variety of features and functionalities.

Strength-

  • It has a huge variety of themes and plugins such as WooThemes, ThemeForest and CodeCanyon.
  • This open source platform offers users with vast features and user friendly experience which makes it a good option for the startups.
  • It easy to find a support for the woo commerce as numerous companies and developers around the world support it.

Limitation- However, with a large number of themes working on the WooCommerce platform, selling becomes a secondary task rather than primary.

5. Os Commerce: Os Commerce is one of the most comprehensive and fifth most popular open source platform in 2014. It has a large variety of features and is counted among the most versatile open source platforms. With numerous features of OsCommerce, easy to customise is the chief feature of OsCommerce.

Strength-

  • Os Commerce offers a complete access to your online store’s data with limitless products, categories and items.
  • It poses features such as custom currencies, multiple languages, backup options, SEO-friendly URLs, multiple payment gateways, custom taxes and shipping modules.
  • With all themes and plugins, it offers non-developers an ease to set up a shop with a little or no help.
  • Os Commerec offers a complete online store solution which accommodate both front-end and back-end administrative tool, which are very easy to configure on web.

Limitations- However, it comes with major drawbacks of not so vulnerable coding and decreases the hacking security. Moreover,the use of similar themes makes your site just like any other site without any uniqueness.

6. Zen Cart: A large number of retailers are turning towards Zen Cart and therefore it secures sixth position in the list. Loaded with numerable feature Zen Cart is easy to install and maintain. Originally a PHP shopping cart program of e-commerce it is build on the GPL code foundation of commerce operation system. Zen Cart has an easy set up management system which is quick and easy to set up.

Strength-

  • Zen Cart is a user-friendly open source shopping cart software.
  • It is easy to install and keeps your catalogue updated without any support of HTML coding. Its simplicity with not much of technical complexities makes it the first choice of less technical minded people.
  • It offers handy features such as discount coupons, newsletter manager and gift certificates.
  • It has unlimited payment gateways.

Limitation- With a large number of features and functionalities Zen Cart comes with a bad store layout that makes your website complex and confusing.

7.  Spree Commerce: Spree Commerce has acquired seventh position in the most favored open source e-Commerce platform. The framework of Spree Commerce is based on Ruby on Rails. This easy to use platform can be easily customized according to our requirements.

Strength-

  • Spree Commerce is easy to integrate, is flexible, customizable and provide back-end automation which helps you to create your own unique storefront.
  • It enables you to manage sales through multiple storefronts, both online and offline.
  • Through this platform you can integrate your in-house systems into your existing workflow and create custom functionality. It was successful to attract retailers this year but certainly not so friendly features left a bad taste for the users.

Limitation- One of such point of concern that it runs on the Rails Framework and it becomes complex. It is not user friendly for the ones who don’t have the knowledge to work with Rails.

Evidently, Magento is the best Open Source e-Commerce platforms in 2014. Its feature-rich functionality and scalability empowers your website to increase your business sales at considerable speed. Striking the major trends of 2014, Magento turns the 1st choice of the leading brands in the world. Its resonance in the e-commerce market forecasts its bright future for the upcoming year, 2015.