Conveying your message visually means making a greater impact on people. Similarly, when you use stunning visuals to promote your online store you entice the customers to buy from you.
As a fact more and more brands are now utilizing the dynamics of visual content to communicate with their customers. Pinterest, the popular photo sharing website has approximately 72.8 million users across the globe according to the latest reports. The site intensifies the visual effect of delivering information through eye-catching images and videos displayed on the bulletin board style arrangement.
Marketers using Pinterest as a medium to reach their prospects have observed huge return in terms of readers, leads and customers. But the success depends on how smartly you use Pinterest and the kind of strategies you adopt. Listed below are top hacks to render that success for your online store.
Verify e-commerce site for Pinterest.
If you are using Pinterest for your website, verify it to prevent any copycat fraud. It is likely that people may create a lookalike e-commerce site, sell lookalike products and you may not be aware about it. Pinterest gives confidence to consumer that the right person has the control of the account.
Create appealing Visual Content
Everybody loves beautiful pictures and the story it conveys. The chief way to get viral pins is through stunningly beautiful pictures. A study shows that pins with sensible colors like red and an entirely covered background with very less white spaces got repinned more often.
People generally like things which help them to solve certain problems or things that offers them information. A beautifully decked up pin is not sufficient, it should solve the main purpose. It should be a correct combination of Instructions and Graphics i.e. Instructographics. Instructographics are the information given in the form of infographics.
Bait and Switch Your Pictures and Videos
With the help of bait you don’t have to utilize the same videos and photos your online website product page has used. Pinterest offers amazing features through which you can exhibit stunning product shots that takes back to your online store product page. Most of the “A” listed companies use this trick to attract people to their store. Moreover, you don’t need too much hardwork for this; you just have to change the URL in the source box.
Use Rich Product Pins
One of the most unique and interesting feature of Pinterest is its rich pin validator. It adds a security layer to counter fraudsters. It offers extra information which is linked to the content on the online website such as the information about price and availability. By when the content or the information on your online store changes all the rich pins containing information also changes automatically.
Mobile Friendly website
Way back in 2013, larger chunk of Pinterest traffic was coming through mobile phones and not desktops or laptops. The reason behind this shift was that more people were using net through mobile phones than through any other device. Moreover, the Mobile-commerce has a bright future. To know more about mobile commerce read Mobile Commerce: The future of E-commerce .
As e-commerce market works 24/7, consistent pinning throughout the day keeps your store highlighted on web. To get some great results pin 10-15 times a day. In case you are too busy and cannot keep pining constantly after a definite period. You can use various Pinterest scheduling tools.