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Content marketing is on rise

November 18, 2015 By admin

Technology has changed the game. In today’s age of social search, content marketing is no more just a buzz word or a fad, but is emerging as the new hot selling cake in digital marketing. It is a fast growing sector in marketing as more and more businesses, both big and small, rely on content marketing for reaching the target audience. The traditional marketing approach has been disrupted by content marketing. Nowadays consumers have complete control over what they are paying for as opposed to the past when advertisements on T.V, radio and billboards controlled what consumers engaged in. Consumers now ignore irrelevant stuff which makes it all the more important for brands to come up with remarkable content.

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Bye-bye traditional marketing

The days of traditional marketing are long gone and marketing has changed tremendously. In today’s tech savvy world when everything is covered up on google, the face of marketing has also changed. There are diverse channels of communication available through internet which means there is no limit to the reach of a publication. Even the consumers before buying anything googles it to get complete information. This is where content marketing steps in and plays a key role.

It has levelled the play field

There is no advantage for big businesses and disadvantages for small businesses and vice versa when it comes to content marketing. The success of any business now depends on the niche and quality of content, therefore battlefield is now equal which has made it more common than ever. Many small businesses have been doing exceptionally well, all thanks to content marketing. Social media, articles, blogs, are among the top marketing tactics used nowadays.

It drives sales

Gone are the days when content was used to create brand awareness and used by only a few businesses. Content nowadays is created for the advantage of consumers with the purpose to inform them, advice and offer discounts to them and also promote the products. Quality content helps bring traffic to the site. Good quality content definitely influences the readers and their decisions about a particular product, as a result influencing the overall sales.

Future depends on content marketing

Content marketing has begun its upward trek since 2011 and is presently more common than it ever was. The future of every business now depends on content marketing as content is the “king.” Consumers are aware enough to differentiate what they want and ignore what they don’t want to engage in. Quality content plays the key role as good content is shared among the masses, spreading the word about the product and services. In today’s information, rich world, if this information in the form of content is utilized properly, it can truly be a game changer.

Credibility and visibility are the biggest strengths of any business and through content marketing the business earns a voice by the way of sharing expertise and insights, as opposed to buying a voice by advertising. This is why content marketing is on the rise.

CMS- An arsenal to boost your e-Commerce business

November 17, 2014 By admin

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According to an opinion poll conducted by The World Retail Congress with senior executives from global retail chains, online sales is expected to provide almost 25% of elevation in sales by 2015. Management of your content on the e-Commerce website is a vital aspect to grow sales and it is done through a Content Management System (CMS). A content management system is a web based platform that allows organizing, modifying, publishing, deleting and maintaining content from a central interface. This unique system of content management enhances the workflow in a more collective manner which is fruitful for the e-Commerce business.

A CMS serves is the median repository which may contain documents, phone numbers, scientific data, movies and pictures. It offers a great control of your website content and introduces the products and services in the most promising form. Moreover, CMS can be used for controlling, semantically enriching, storing, revising and publishing documentation. Basically the content management system (CMS) has two elements:

Content management application (CMA) is a front-end user interface. It doesn’t limit its functionalities to an expert’s use; even a person without technical expertise can add, modify and remove content from a website without the interposition of a webmaster.

Content delivery application (CDA) assembles the information and displays it on the Web site.

A CMS system offers tools for one-to-one marketing. One-to-one marketing trims the content of a website eliminating the unwanted content and promoting it with user’s specific characteristics by using the information provided by the user or accumulated through the website. For example, if you visit a search engine and search for an “LCD television”, the advertising banners will advertise businesses that sell LCD television instead of those that sell cutlery products.

How can you draw more traffic through proper Content Management System?

The chief idea of developing a good content on a website is to grab the attention of a visitor and transform him/her into a consumer. A static page with simple, though an appealing content may advance the visitor to read further. The content of the static site is compact which generally holds the visitor for a long time. The good content increases the chances of the visitors to visit the website again and recommend it further. Thus, increases the traffic on the website with more visitors turning into consumers. Along with that it adds new features which make your site easy to use and draw in more traffic.

CMS is a feature rich web page based platform which allows the website owner to have a full control over every feature of their website without any technical assistance of an expert. Furthermore, its unique features draw in more traffic makes it a bonus for the e-Commerce business and a must have item in your promotional activity litany.

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Various Ways to Reutilize Your Previous Content

September 16, 2014 By admin

Content is the main part of the advertisement. Everyone know about the benefits of unique and informative content very well. In today’s trend what we do is just create a content and use it once and after that nothing. Its like huge wastage of your content. You hire people for this and pay large amount for that. So, I think we have to utilize that content properly which give us profit of same level, what we spent on it. Here, I’m not talking to use post same content in various website, but we can use it in different ways which also protect us from duplicacy of data.

There are also few companies which are totally depend upon content, mean to say content marketing. After understanding their needs, its good process to start reposting your content in different form. By doing this you can easily create your customers interest in your posts. Just to start utilizing your content. Make your content life double and help to maintain your budget also.

As content creation is also time consuming task. For small firms having small staff, it is necessary to take step which will be beneficial in all ways. Thing to remember how to handle that one by using different ways which will also increase firm’s visibility, credibility also reinforcing your brand.

After following just a few steps you can :

  • # Able to generate new content easily
  • # Take more from your current content
  • # Provide your readers about which they are looking for

 

Here, are few steps which will help you to increase the durability of your current content. These will help you in many ways:

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1. Use Content In Different Formats

Before changing your current content to another one check the preference of audience. Need to analyse what is the current requirement. Then don’t to be afraid to take same topics and repurpose them into another formats. It can be changed into slide share presentation, video and also an infographic. Your customers or we can say readers will read the information in the format that suits them best.

  • # Create blog posts and article: In someones words: “Converting a listicle into a series of individual pieces of content
  • # Create a presentation
  • # Build an infographic
  • # Create a pinterest instructographic
  • # Refresh and republish old posts
  • # Re-promote to social media
  • # Try to create an e-Book
  • # Create a video series

2. Use According to Variety Of Audience

No of visitors use to come to our website. Everyone have there own way to read your content. After this we can say, you can transform your blog post into a guide, pdf and other to download it. The more in depth format of a webinar will likely attract engagement from individuals who have a interest in your services.

3. Check You List

If your content post as a blog format is more popular, then post try to reuse it differently. Like just take ideas from that and in another format make points or try to explain them in other way.

4. Try To Revise Your Content

Most of content of website never checked by visitors. They just searched for there query and then leave it. So, make some plans to show that hidden posts, content public. Means resuse same at same place just revise readers that some other information is also there.

 

Benefits Of Repurposing Content

Re-purposing content is the need of time because then you will be able to save precious time and make strategies to increase productivity. Someone describes in his words : “Create less, promote more

The main advantages of reposting content are like:

  • # Some part of previous content is like which generate good opportunities to target number of keywords. So we can take that content and use it to get quality backlinks for our website.
  • # Number of content/posts are there which act as a hidden to readers because of some reasons. So, make it visible to every type of customer by reusing it. Try to reuse it for different mediums that allows you to meet audience.
  • # Gain authority like after posting your content on different places related to some topic, which will help you to raise profile in the industry.