Now a days Personalization had been related to customized recommendations through email marketing and customer relationship management, where advertisers messaged to a customer what they thought they needed.
Personalization in marketing is simply going to get more personal. As organizations use new innovation, soon buyers will be able to access all their “likes” before they even have an opportunity to search for them.
Personalized marketing is all about one-to-one marketing by which organizations deliver individualized content to recipients through analysis, and the use of new technology.
Check out the infographic by “Evergage” that shows the road to successful personalization.